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Sale

Solomon: Consumer Behaviour Enhanced Media Edition : A European Perspective

by Michael R. Solomon, Gary Bamossy, Søren Askegaard
RM92.69 MYR Now RM59.19 MYR Save 36%
Solomon: Consumer Behaviour Enhanced Media Edition : A European Perspective - Thryft
Solomon: Consumer Behaviour Enhanced Media Edition : A European Perspective - Thryft

Deciphering consumer habits through a European lens.

If you're curious about what drives shopping trends or why certain ads seem to pull you in, "Solomon: Consumer Behaviour" could prove to be captivating. It's like having a conversation about the hidden psychological triggers in our daily lives, revealing insights that are both enlightening and immediately applicable to understanding our own consumer patterns.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Solomon: Consumer Behaviour Enhanced Media Edition : A European Perspective

by Michael R. Solomon, Gary Bamossy, Søren Askegaard
RM92.69 MYR Now RM59.19 MYR Save 36%
ISBN: 9780273714729
Authors: Michael R. Solomon, Gary Bamossy, Søren Askegaard
Date of Publication: 2001-10-30
Related Collections: Sociology, Personal Development, Business
Related Topics: Psychology, Business, Social Issues
Goodreads rating: 3.79
(rated by 97 readers)

Description

Using a lively writing style, examples that relate directly to students as consumers, and "cutting-edge" research, it explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Similar Reads

Deciphering consumer habits through a European lens.

If you're curious about what drives shopping trends or why certain ads seem to pull you in, "Solomon: Consumer Behaviour" could prove to be captivating. It's like having a conversation about the hidden psychological triggers in our daily lives, revealing insights that are both enlightening and immediately applicable to understanding our own consumer patterns.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.