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Business Research Methods

by William G. Zikmund
RM37.00 MYR
Business Research Methods
Business Research Methods

Comprehensive guide to practical business research techniques.

If you're diving into a project or pursuing higher education in business, "Business Research Methods" is an invaluable resource. It'll give you a road map for conducting thorough research across various business disciplines, enhancing the credibility and accuracy of your work. Practical examples grounded in real-world applications make the concepts accessible and applicable to your projects.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Business Research Methods

by William G. Zikmund
RM37.00 MYR
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780030350849
Authors: William G. Zikmund
Publisher: Cengage Learning
Date of Publication: 2002-04-23
Format: Hardcover
Related Collections: Economics, Business
Related Topics: Finance, Society, Management
Goodreads rating: 3.93
(rated by 171 readers)

Description

This best-selling text continues in its seventh edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business Research Methods, 7e, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.
 

Comprehensive guide to practical business research techniques.

If you're diving into a project or pursuing higher education in business, "Business Research Methods" is an invaluable resource. It'll give you a road map for conducting thorough research across various business disciplines, enhancing the credibility and accuracy of your work. Practical examples grounded in real-world applications make the concepts accessible and applicable to your projects.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.