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Sale

The Father of Spin : Edward L. Bernays and the Birth of Public Relations

by Larry Tye
RM32.53 MYR RM14.26 MYR 56% off
The Father of Spin : Edward L. Bernays and the Birth of Public Relations - Thryft
The Father of Spin : Edward L. Bernays and the Birth of Public Relations - Thryft

Mastermind behind successful publicity campaigns revealed

Recommendation: This book is an eye-opening account of the life and work of Edward L. Bernays, the pioneer of modern public relations. Readers interested in the history of advertising, marketing, and politics will appreciate this engaging narrative that exposes the techniques Bernays used to shape public opinion and bring about change.

Sale

The Father of Spin : Edward L. Bernays and the Birth of Public Relations

by Larry Tye
RM32.53 MYR RM14.26 MYR 56% off
ISBN: 9780517704356
Authors: Larry Tye
Publisher: Crown
Date of Publication: 1998-07-13
Format: Hardcover
Related Collections: History, Business, Biographies & Memoirs, Economics, Politics
Related Topics: Biography, Politics, Historical, Communication, Business, History, Journalism
Goodreads rating: 3.93
(rated by 357 readers)

Description

The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practitioners of the art of public relations. This book tells of Bernays's great campaigns, His precedent-setting work for the American Tobacco Company, climaxed by a parade of cigarette-smoking debutantes down Fifth Avenue on Easter Sunday that recast smoking as an act of liberation for women, helped convince a generation of women to light up, and made headlines from coast to coast. He transformed the color green into an American favorite to blend in with the green of the Lucky Strike package, and he convinced weight-conscious women that a cigarette was just the thing to substitute for a sweet. And he did it all without anyone knowing his client was behind it.How he and his client the United Fruit Company helped engineer the overthrow of the socialist regime in Guatemala in the 1950s.How he borrowed ideas from his uncle Sigmund Freud to push people to buy products they didn't need and to shape the way they perceived issues and the very way they believed.And what Bernays did for tobacco and fruit peddlers, he also did for politicians, including Calvin Coolidge and Herbert Hoover.In The Father of Spin , Boston Globe reporter Larry Tye, drawing on interviews with primary sources and voluminous private papers, presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define our commercial choices.
Condition guide

Book Condition Guide

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*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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Mastermind behind successful publicity campaigns revealed

Recommendation: This book is an eye-opening account of the life and work of Edward L. Bernays, the pioneer of modern public relations. Readers interested in the history of advertising, marketing, and politics will appreciate this engaging narrative that exposes the techniques Bernays used to shape public opinion and bring about change.