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Facebook Effect: The Inside Story of the Company That Is Connecting the World

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Insightful dive into Facebook's global connectivity rise.

If you have an interest in how a dorm room project turned into a global phenomenon, "Facebook Effect" is the guide you're looking for. David Kirkpatrick's access to key figures provides an authoritative inside scoop. For anyone drawn to tech, business, or the societal impacts of social media, this book is bound to be an engaging and thought-provoking read.

  • Financial Times Business Book of the Year Nominee for Shortlist (2010)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Facebook Effect: The Inside Story of the Company That Is Connecting the World

Regular price RM51.65 MYR
Unit price
per
ISBN: 9780753522752
Publisher: Virgin Publishing
Date of Publication: 2011-01-01
Format: Paperback
Goodreads rating: 3.86
(rated by 11854 readers)

Description

Today - six years after it was created in a Harvard dorm room - over 500 million people use Facebook regularly, in just about every country on earth. That a company this powerful and influential was started as a lark by a couple of 19-year-olds makes it a fascinating and surprising tale. That one of them, the visionary Mark Zuckerberg, had the maturity, strategic smarts and luck to keep his company ahead of its rivals anchors the tale. With exclusive inside access to all the company's leaders David Kirkpatrick tells of the vision, the tenacity, the refusal to compromise, and the vision Zuckerberg has to remake the internet. A brilliant and fascinating cast of characters created Facebook and Kirkpatrick has interviewed all of them. Never before have Zuckerberg and his closest colleagues told what really happened as they built their dynamo while eating fast food, staying up all night, and thumbing their noses at how things are usually done.
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Insightful dive into Facebook's global connectivity rise.

If you have an interest in how a dorm room project turned into a global phenomenon, "Facebook Effect" is the guide you're looking for. David Kirkpatrick's access to key figures provides an authoritative inside scoop. For anyone drawn to tech, business, or the societal impacts of social media, this book is bound to be an engaging and thought-provoking read.

  • Financial Times Business Book of the Year Nominee for Shortlist (2010)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.