Onward : How Starbucks Fought for Its Life without Losing Its Soul

Regular price RM30.31 MYR
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Onward : How Starbucks Fought for Its Life without Losing Its Soul

Regular price RM30.31 MYR
Unit price
per
ISBN: 9780470977644
Publisher: Rodale, Inc
Date of Publication: 2011-01-01
Format: Hardcover
Related Collections: Biographies & Memoirs, History, Business
Goodreads rating: 3.85
(rated by 29019 readers)

Description

Onward is the remarkable story of how Howard Schultz, CEO of Starbucks came back after facing painful revelation about internal troubles in the company's sustainability. Schultz offers readers an extraordinarily intimate look at his daily decision-sessions in Seattle, to conversation with coffee farmers in Rwanda, to investor presentations in New York during the worst of the economic turmoil. Onward is more than just a business book. Personally inspiring and unexpected candid, it brings a dramatic story to life with the emotional power and narrative suspense of a novel.
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