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Lester Beall: Trailblazer of American Graphic Design

Regular price RM127.57 MYR RM69.08 MYR 46% off
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Pioneering graphic design saga in America's history.

If you admire the craft of visual storytelling through design, "Lester Beall: Trailblazer of American Graphic Design" is a title that could resonate deeply with you. It's a vibrant journey of a man who shaped American visual communication, becoming a beacon for many in the field. The book doesn't just chronicle a career; it paints the era of American graphic design evolution through the legacy of a visionary. Holding this book, you'll not just leaf through Beall's achievements but also the colorful history they're set against.

Sale

Lester Beall: Trailblazer of American Graphic Design

Regular price RM127.57 MYR RM69.08 MYR 46% off
Unit price
per
ISBN: 9780393730029
Date of Publication: 1996-08-17
Format: Hardcover
Goodreads rating: 4.33
(rated by 9 readers)

Description

Lester Beall, who died in 1969, was the first graphic designer to receive a one-man exhibit at the Museum of Modern Art (in 1937) and was awarded the 1993 Lifetime Achievement Award by the American Institute of Graphic Artists, a sign of his importance in American graphic design.In full color, this book documents the work of his pioneering 44-year career-advertising, corporate-identity programs, product styling, packaging, exhibits, murals, annual reports, posters, books, and magazines for a wide range of clients, including the U.S. government, the International Paper Company, Martin Marietta Corporation, and many others.
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Pioneering graphic design saga in America's history.

If you admire the craft of visual storytelling through design, "Lester Beall: Trailblazer of American Graphic Design" is a title that could resonate deeply with you. It's a vibrant journey of a man who shaped American visual communication, becoming a beacon for many in the field. The book doesn't just chronicle a career; it paints the era of American graphic design evolution through the legacy of a visionary. Holding this book, you'll not just leaf through Beall's achievements but also the colorful history they're set against.