Inside Coca Cola : A CEO's Secrets on Building the World's Most Popular Brand
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Inside Coca Cola - A Refreshing Insider Account
This book is a captivating insider account of Neville Isdell's journey as a CEO at Coca-Cola, where he played a vital role in reviving the brand's image worldwide. With a focus on corporate responsibility and ethical governance, this book offers valuable lessons for anyone interested in the world of business. It's filled with compelling stories that will engage you from start to finish, providing a unique glimpse into the challenges and triumphs of one of the world's most iconic brands.
Inside Coca Cola : A CEO's Secrets on Building the World's Most Popular Brand
Regular price
- Unit price
- / per
ISBN: 9781250004987
Publisher: St Martins Press
Date of Publication: 2011-01-01
Format: Paperback
Goodreads rating: 3.67
(rated by 860 readers)
Description
Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional worldwide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa, and Turkey. Isdell helped put out huge public relations fires (India and Turkey), opened markets(Russia, Eastern Europe, Philippines and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's, and Coke's, story is newsy without being gossipy, principled without being preachy. It is filled with stories and lessons appealing to anybody who has ever taken "the pause that refreshes." It is also a readable and important look at how companies can market and govern themselves more-ethically and to great success.
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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Inside Coca Cola - A Refreshing Insider Account
This book is a captivating insider account of Neville Isdell's journey as a CEO at Coca-Cola, where he played a vital role in reviving the brand's image worldwide. With a focus on corporate responsibility and ethical governance, this book offers valuable lessons for anyone interested in the world of business. It's filled with compelling stories that will engage you from start to finish, providing a unique glimpse into the challenges and triumphs of one of the world's most iconic brands.
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