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Gustavo Cisneros, The Pioneer

Regular price RM58.12 MYR RM28.88 MYR 50% off
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Navigating risk and innovation in Latin business.

If you're intrigued by the minds behind major business transformations, "Gustavo Cisneros, The Pioneer" could offer you a compelling insight. Pablo Bachelet's work isn't just a biography; it's a journey through the risks and innovations that shaped modern Latin American business. You'll get a front-row seat to the strategic decisions and bold moves, including the remarkable story of trumping Pepsi with Coke, which altered corporate landscapes. It's a masterclass in entrepreneurship, painted through the life of a man whose vision extended beyond borders to capture the burgeoning U.S. Hispanic market. This book might just change the way you think about business, media, and leadership.

Sale

Gustavo Cisneros, The Pioneer

Regular price RM58.12 MYR RM28.88 MYR 50% off
Unit price
per
ISBN: 9780974872483
Publisher: Planeta Publishing
Date of Publication: 2004-09-30
Format: Hardcover
Related Collections: Business, Biographies & Memoirs, Politics
Goodreads rating: 3.84
(rated by 25 readers)

Description

Bachelet shares the fascinating story of billionaire Cisneros, who turned a family business into a multinational entertainment conglomerate.
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Navigating risk and innovation in Latin business.

If you're intrigued by the minds behind major business transformations, "Gustavo Cisneros, The Pioneer" could offer you a compelling insight. Pablo Bachelet's work isn't just a biography; it's a journey through the risks and innovations that shaped modern Latin American business. You'll get a front-row seat to the strategic decisions and bold moves, including the remarkable story of trumping Pepsi with Coke, which altered corporate landscapes. It's a masterclass in entrepreneurship, painted through the life of a man whose vision extended beyond borders to capture the burgeoning U.S. Hispanic market. This book might just change the way you think about business, media, and leadership.