Business as Unusual : My Entrepreneurial Journey - Profits with Principles

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Profitable principles: Entrepreneurial journey of Anita Roddick

"Business As Unusual" is a great read for entrepreneurs and business enthusiasts who are interested in learning about the power of public pressure and vigilante consumerism in the creation of an ethical economy. The book provides insights into various personal and political issues and proposes a new role and responsibility for entrepreneurs in changing and expanding the definition of business ethics. Roddick's journey and experiences offer a unique perspective that inspires readers to think about entrepreneurship in a different way.

Business as Unusual : My Entrepreneurial Journey - Profits with Principles

Regular price RM39.16 MYR
Unit price
per
ISBN: 9780954395957
Estimated First-hand Retail Price: RM57.24 MYR
Authors: Anita Roddick
Publisher: Anita Roddick Books
Date of Publication: 2005-01-01
Format: Paperback
Related Collections: Business, Biographies & Memoirs
Related Topics: Autobiography, Biography, Memoir
Goodreads rating: 3.96
(rated by 230 readers)

Description

Anita Roddick is one of the world's most outspoken, controversial, and successful entrepreneurs of the age. Her autobiography, Business As Unusual , charts the story of Roddick and her company The Body Shop through all the highs and lows since 1990. It also examines the parallel growth of vigilante consumerism and predicts how businesses can evolve in this millennium.Roddick tackles a wide range of personal and political issues--from self-esteem to human rights abuses associated with globalization--and offers her own vision for dealing with the demands of an ethical economy. She proposes that the power of public pressure to create change must never be underestimated and argues that waves of public consciousness are steadily forcing corporations to re-evaluate their actions. By expanding the role and responsibility of the entrepreneur, as well as the definition of business ethics, the corporate world will be compelled to change. In this new edition Roddick brings the story up to date.
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Profitable principles: Entrepreneurial journey of Anita Roddick

"Business As Unusual" is a great read for entrepreneurs and business enthusiasts who are interested in learning about the power of public pressure and vigilante consumerism in the creation of an ethical economy. The book provides insights into various personal and political issues and proposes a new role and responsibility for entrepreneurs in changing and expanding the definition of business ethics. Roddick's journey and experiences offer a unique perspective that inspires readers to think about entrepreneurship in a different way.