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The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company

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Leadership secrets from Disney's transformative CEO.

If you're intrigued by the inner workings of Disney during its greatest era of expansion, then "The Ride of a Lifetime" is your backstage pass. You'll not only gain leadership insights from Robert Iger's tenure as CEO, but you'll also get a personal look at how he steered Disney through a period of significant growth and change, turning it into the media powerhouse we know today. It's perfect for aspiring leaders and Disney aficionados alike.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company

Regular price RM51.85 MYR
Unit price
per
ISBN: 9780399592096
Publisher: Random House
Date of Publication: 2019-09-23
Format: Hardcover
Goodreads rating: 4.42
(rated by 80379 readers)

Description

A grand vision defined: The CEO of The Walt Disney Company shares the ideas and values he has used to reinvent one of the most beloved companies in the world, and inspire the people who bring the magic to life. In 2005, Robert Iger became CEO of The Walt Disney Company during a difficult time. Morale had deteriorated, competition was more intense, and technology was changing faster than at any time in the company's history. "I knew there was nothing to be gained from arguing over the past," Iger writes. "The only thing that mattered was the future, and I believed I had a clear idea of the direction Disney needed to go." It came down to three clear ideas: 1) Create the highest quality content Disney could produce. 2) Embrace and adopt technology instead of fighting it. And 3) Think bigger--think global--and turn Disney into a stronger brand in international markets. Twelve years later, Disney is the largest, most respected media company in the world counting Pixar, Marvel, Lucasfilm, and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over, and Iger is recognized as one of the most innovative and successful CEOs of our time. Now, he's sharing the lessons he's learned while running Disney and leading its 200,000 employees--taking big
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Leadership secrets from Disney's transformative CEO.

If you're intrigued by the inner workings of Disney during its greatest era of expansion, then "The Ride of a Lifetime" is your backstage pass. You'll not only gain leadership insights from Robert Iger's tenure as CEO, but you'll also get a personal look at how he steered Disney through a period of significant growth and change, turning it into the media powerhouse we know today. It's perfect for aspiring leaders and Disney aficionados alike.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.