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Sale

Co-Opetition

by Barry J. Nalebuff, Adam M. Brandenburger
RM53.24 MYR Now RM37.26 MYR Save 30%
Co-Opetition - Thryft
Co-Opetition - Thryft

Revolutionary business strategy beyond competition and cooperation.

Co-Opetition could be a good read if you are a business owner or manager looking to explore innovative strategies to optimize outcomes. The book explains game theory to provide insights into how you can develop a co-opetition model. It offers a new framework that combines competition and cooperation for high-profit gains, which has been adopted by massive corporations like Intel, American Airlines, and NutraSweet. Reviewers have praised the book's ability to present a fresh way of thinking about business relationships by merging the best of both worlds rather than adhering to conventional competition principles.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Co-Opetition

by Barry J. Nalebuff, Adam M. Brandenburger
RM53.24 MYR Now RM37.26 MYR Save 30%
ISBN: 9780385479509
Estimated First-hand Retail Price: RM117.42 MYR
Authors: Barry J. Nalebuff, Adam M. Brandenburger
Publisher: Currency Doubleday
Date of Publication: 1997-12-29
Format: Paperback
Related Collections: Science, Economics, Sociology, Business, Personal Development
Related Topics: Entrepreneurship, Leadership, Management, Economics, Sociology, Business
Goodreads rating: 3.99
(rated by 1402 readers)

Description

Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships.Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Similar Reads

Revolutionary business strategy beyond competition and cooperation.

Co-Opetition could be a good read if you are a business owner or manager looking to explore innovative strategies to optimize outcomes. The book explains game theory to provide insights into how you can develop a co-opetition model. It offers a new framework that combines competition and cooperation for high-profit gains, which has been adopted by massive corporations like Intel, American Airlines, and NutraSweet. Reviewers have praised the book's ability to present a fresh way of thinking about business relationships by merging the best of both worlds rather than adhering to conventional competition principles.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.