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Brain Stretchers - Thryft
Sold out
Unknown | Reader's Digest

Brain Stretchers

RM60.00 MYR RM26.00 MYR 57% off

Goodreads rating: 0.0

RM60.00 MYR RM26.00 MYR 57% off

"Brain Stretchers is a great read for anyone looking to challenge and exercise their brain. With over 1000 puzzles and mind-bending challenges, this book is perfect for those who want to improve their mental agility, memory, and lateral thinking skills. Readers will enjoy a variety of puzzle types, including sudoku and wordsearch puzzles, mini-mysteries, conundrums, and verbal teasers. This book is a must-read for anyone who loves a good mental workout!"
Brain Training Puzzles - Thryft
Sold out
Eric Saunders | Arcturus Publishing Ltd

Brain Training Puzzles

RM22.00 MYR

Goodreads rating: 0.0

RM22.00 MYR

66% off est. retail
Recommendation: This book is perfect for those who want to challenge their cognitive abilities and improve their problem-solving skills. With a wide variety of puzzles, from logic problems to word games, "Brain Training Puzzles" is a great way to keep your mind active and stay sharp. It's perfect for anyone who loves a good mental workout and wants to keep learning while having fun.
Brain Training Puzzles - Quick Book 2 - Thryft
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Carlton Books | Carlton Books

Brain Training Puzzles - Quick Book 2

RM22.00 MYR

Goodreads rating: 0.0

RM22.00 MYR

This book is perfect for those who love to challenge and exercise their brain. With a progression in difficulty levels, it will keep you engaged and help improve your cognitive abilities. The color illustrations make it visually appealing and the variety of puzzles will keep you entertained for hours. Don't miss the opportunity to boost your brain power with this innovative puzzle book.
Brain Training Puzzles Vol. 1
Carlton Books | Carlton Books

Brain Training Puzzles Vol. 1

RM41.00 MYR

Goodreads rating: 0.0

RM41.00 MYR

If you enjoy a mental workout that grows with you, "Brain Training Puzzles Vol. 1" could be a perfect companion. It's much like having a personal brain gym where each puzzle acts as a new piece of equipment, designed to push the limits of your cognitive fitness a little further. From light warm-ups to intense logic marathons, progressing through this book can leave you feeling gratified with your mental gains.
Brain Training Puzzles: Intermediate Book 1 - Thryft
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Brain Training Puzzles: Intermediate Book 1

RM34.00 MYR RM15.00 MYR 56% off

RM34.00 MYR RM15.00 MYR 56% off

Recommendation: This book is packed with engaging puzzles that gradually increase in difficulty, allowing you to test and improve your cognitive abilities. With its colorful illustrations and variety of puzzle types, it offers an enjoyable and stimulating brain workout for intermediate puzzlers. Whether you're looking to sharpen your problem-solving skills or simply want to challenge yourself, Brain Training Puzzles: Intermediate Book 1 is the perfect companion for a mental workout.
Brain Wars - The Scientific Battle Over The Existence Of The Mind And The Proof That Will Change The Way We Live Our Lives - Thryft
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Mario Beauregard | Harperone

Brain Wars - The Scientific Battle Over The Existence Of The Mind And The Proof That Will Change The Way We Live Our Lives

RM15.00 MYR

Goodreads rating: 3.64

RM15.00 MYR

This book is a captivating exploration of the battle between science and consciousness. Through engaging scientific accounts, it challenges the materialist view of the brain and highlights the immense influence of our immaterial minds. From unexplained phenomena like the placebo effect to mystical experiences, Dr. Beauregard reveals the untapped power of the mind and raises profound questions about our future. Prepare to have your perception of reality transformed as you delve into the fascinating world of Brain Wars.
Brain-Based Learning: The New Paradigm of Teaching
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Eric Jensen | Corwin

Brain-Based Learning: The New Paradigm of Teaching

RM34.00 MYR

Goodreads rating: 4.0

RM34.00 MYR

If you're an educator looking to revolutionize your teaching methods, Eric Jensen's "Brain-Based Learning" could be just the resource you need. It bridges the gap between neuroscience and practical classroom strategies, offering insights that are accessible yet transformative. Jensen's approach could change not just how you teach, but also how your students engage and learn, making education a more dynamic, brain-friendly experience.
Brain-Based Learning: The New Science of Teaching & Training - Thryft
Sold out
Eric Jensen | The Brain Store

Brain-Based Learning: The New Science of Teaching & Training

RM45.00 MYR RM15.00 MYR 67% off

Goodreads rating: 4.0

RM45.00 MYR RM15.00 MYR 67% off

93% off est. retail
This book could be a good read for educators looking to enhance their teaching methods by understanding how the brain processes information. With a focus on practical methods backed by scientific research, Eric Jensen provides valuable insights into how to make your teaching more effective and engaging. By incorporating brain-based strategies, you can create a learning environment that resonates with your students, helping them grasp and retain information more efficiently. This book will empower you to infuse your teaching with a renewed purpose and unlock the true potential of your students' learning abilities.
Brain-Busting Lateral Thinking Puzzles
Des MacHale, Paul Sloane  | Puzzlewright

Brain-Busting Lateral Thinking Puzzles

RM34.00 MYR

Goodreads rating: 3.36

RM34.00 MYR

If you enjoy giving your brain a workout and tackling challenges from new angles, this collection will be right up your alley. As a Mensa-endorsed puzzle book, it promises to push your lateral thinking to its limits, making for an entertaining and stimulating experience. Perfect for anyone who loves riddles that make you think outside the box.
Brainfinity - Thryft
Dilip Mukerjea | Oup Australia And New Zealand

Brainfinity

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 4.0

RM30.00 MYR RM15.00 MYR 50% off

As the title suggests, the book emphasizes the vast potential of the human brain and its capabilities. To help the reader realize this potential, the book offers a range of cognitive skills required for the enhancement of Mental Literacy, namely Mind Mapping, Communication and PerceptualSkills. These are dealt with using well-conceived visuals, exercises, quizzes and puzzles, in addition to useful practical examples and easy-to-follow advice.
Brainhack : Tips and Tricks to Unleash Your Brain's Full Potential - Thryft
Sold out
Neil Pavitt | Capstone

Brainhack : Tips and Tricks to Unleash Your Brain's Full Potential

RM25.00 MYR

Goodreads rating: 3.88

RM25.00 MYR

62% off est. retail
Brainhack would be a good read for individuals who want to improve their cognitive abilities and unlock their creativity. This book delves into innovative techniques that can help readers re-programme their brains and solve problems in a new and creative way. Users will appreciate the tips and tricks shared by the author, Neil Pavitt, and how they can unlock their brain blocks. Overall, Brainhack can provide readers with a valuable perspective on how to think smarter, become more focused, and generate ideas through innovative approaches.
Brainsell: Thinking Persons G - Thryft
John Cantwell Kiley | Lowell House

Brainsell: Thinking Persons G

RM56.00 MYR RM19.00 MYR 66% off

Goodreads rating: 3.0

RM56.00 MYR RM19.00 MYR 66% off

79% off est. retail
"Brainsell: Thinking Person's Guide to the Art of Selling" might just be the edge you're looking for in the world of sales. Kiley offers insights that tap into the psychological aspects of selling, making it an intriguing read for anyone interested in understanding the deeper mechanics of salesmanship beyond just the standard pitch. Whether you're new to sales or looking to refine your technique, this approach could give you a fresh perspective on how to connect with your clients and close deals more effectively.
Brainsex: The Real Differences Between Men & Women
DAVID JESSEL' 'ANNE MOIR | Mandarin

Brainsex: The Real Differences Between Men & Women

RM52.00 MYR

Goodreads rating: 3.74

RM52.00 MYR

If you're intrigued by the science behind gender differences, "Brainsex" offers a thought-provoking dive into the biological distinctions between men and women's brains. While it hails from 1989, and some ideas may be dated, the book provides a foundational perspective that has shaped discussions on gender and cognition. It's a fascinating read for anyone interested in psychology, gender studies, or the nature versus nurture debate.
Brainstorm : The Power and Purpose of the Teenage Brain - Thryft
Sold out
Daniel J. Siegel | Tarcherperigee

Brainstorm : The Power and Purpose of the Teenage Brain

RM47.00 MYR RM33.00 MYR 30% off

Goodreads rating: 3.89

RM47.00 MYR RM33.00 MYR 30% off

77% off est. retail
This book is a great read for parents of teenagers who want to build a stronger connection with their children, while also understanding the science behind adolescent development. Dr. Daniel Siegel provides insight into the teenage brain and offers practical advice on how to navigate those challenging years. From the changes that teenagers go through to the impact of those changes on their behavior and relationships, Siegel builds a compelling case for why this period can be positive and exciting for families. Overall, Brainstorm is a must-read for parents who want to help their teens thrive and grow.
Brainstorms: Philosophical Essays on Mind and Psychology - Thryft
Brainstorms: Philosophical Essays on Mind and Psychology - Thryft
Sold out
Daniel C. Dennett | Bradford Books

Brainstorms: Philosophical Essays on Mind and Psychology

RM168.00 MYR

RM168.00 MYR

Brainstrains - Great Color Optical Illusions - Thryft
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Keith Kay | Ing

Brainstrains - Great Color Optical Illusions

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 1.0

RM30.00 MYR RM15.00 MYR 50% off

Are you ready to have your mind blown? Brainstrains - Great Color Optical Illusions is a collection of mesmerizing and mind-boggling optical illusions that will make you question reality. Each page is filled with vibrant colors and deceptive designs that will keep you guessing. From hidden images to 3D effects, this book will have you constantly doing double-takes. Get ready to have your perception challenged and your mind blown with this captivating read!
Brainstring Advanced
Puzzles

Brainstring Advanced

RM54.00 MYR

RM54.00 MYR

Brainteasers: 195 Puzzles to Keep You Sharp! - Thryft
Sold out
Sterling Publishing | Sterling Publishing

Brainteasers: 195 Puzzles to Keep You Sharp!

RM8.00 MYR

Goodreads rating: 3.0

RM8.00 MYR

There's nothing better than a tricky brainteaser to test the intellect and satisfy a quest for mental challenges. The search ends with this colossal assortment of classics, filled with word and geometric puzzles, visual challenges, and others that dare you to venture into the tricky realm of lateral thinking. There is something here to appeal to every kind of mind, and exercises to build brainpower on every page, from bafflers that present their questions as a story or riddle, to bogglers that can be solved within 60 seconds.
Brainwave: Building Left-Brain Power
Sold out
Allen D. Bragdon

Brainwave: Building Left-Brain Power

RM34.00 MYR

Goodreads rating: 3.47

RM34.00 MYR

If you're intrigued by the idea of boosting your analytical and logical abilities, "Brainwave: Building Left-Brain Power" might just be the brain gym you need. It's like a personal trainer for your mind, offering practical exercises that are both engaging and scientifically grounded to sharpen those cognitive skills.
Braised Pork
Sold out
An Yu | Harvill Secker

Braised Pork

RM37.00 MYR

Goodreads rating: 3.45

RM37.00 MYR

"Braised Pork" is both a contemplative and ethereal journey that could resonate deeply if you've ever felt adrift in the wake of loss. An Yu's prose weaves a spell that carries you alongside Jia Jia through the streets of Beijing and the mountains of Tibet, blending the real with surreal in a quest for meaning. If the idea of a transformative narrative that marries the everyday with the otherworldly intrigues you, this might just be your next treasured read.
Braka
Sold out

Braka Jumpsuit

Size L

RM19.00 MYR

RM19.00 MYR

Bramble and Maggie: Horse Meets Girl: Candlewick Sparks - Thryft
Ages 7-8
Jessie Haas, Alison Friend  | Candlewick Press

Bramble and Maggie: Horse Meets Girl: Candlewick Sparks

RM26.00 MYR RM19.00 MYR 27% off

Goodreads rating: 3.9

RM26.00 MYR RM19.00 MYR 27% off

60% off est. retail
Bramble and Maggie's tale is a heartwarming journey that will resonate with anyone who's ever wanted a true friend, especially one with four hooves. Young readers, particularly those with a soft spot for animals, will find joy and comfort in the exploration of this special relationship. It's a beautiful representation of companionship and empathy that blossoms between a girl and her horse, capturing those moments of mutual understanding that are so precious in friendship.
Bramblestar's Storm - Thryft
Sold out
James L. Barry, Erin Hunter  | Harpercollins

Bramblestar's Storm

RM19.00 MYR

Goodreads rating: 4.36

RM19.00 MYR

This book could be a good read for someone who enjoys action-packed adventures and thrilling challenges. With tension running high among the warrior Clans and a new leader stepping up to face the aftermath of a great battle, Bramblestar's Storm takes you on a journey filled with wounded cats, scarce prey, and a looming threat that could jeopardize the survival of ThunderClan. Brace yourself for an unprecedented storm that will test the limits of courage and resilience, pushing the warrior cats to their utmost limits.
Branch's Elements of Shipping - Thryft
Sold out
Alan E. Branch, Michael Robarts  | Routledge

Branch's Elements of Shipping

RM121.00 MYR RM85.00 MYR 30% off

Goodreads rating: 3.96

RM121.00 MYR RM85.00 MYR 30% off

78% off est. retail
This book is a must-read for shipping executives, students and academics alike. It provides a comprehensive understanding of all the elements of global shipping, including operational, commercial, legal, economic and financial considerations. It is also an excellent resource for those interested in seaports, international trade and logistics. The book is particularly valuable in that it explores how shipping markets behave and provides an overview of the international shipping industry and its impact on the global economy. Overall, it is an essential guide to the shipping industry that provides unique insights into its workings and challenges.
Brand

Brand

RM45.00 MYR RM30.00 MYR 33% off

RM45.00 MYR RM30.00 MYR 33% off

If you're curious about how a brand can resonate with people and turn a business into a household name, "Brand!" might just give you that clever twist in perspective. The authors distill the essence of what makes brands tick, which could be invaluable if you're looking to understand the force behind successful marketing and consumer relationships. It’s like getting a cheat sheet for what could take years to learn through trial and error.
Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition
John Michael Morgan | Wiley

Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition

RM45.00 MYR

Goodreads rating: 3.78

RM45.00 MYR

56% off est. retail
If you're feeling lost in the sea of generic brands and want to carve out a niche that truly resonates with your audience, "Brand Against the Machine" could be your compass. It's not just another branding manual; it empowers you to break the mold with actionable strategies that help you position yourself as indispensable. For anyone eager to ditch the traditional playbook and connect on a level that turns customers into loyal fans, this book is a potential game-changer.
Brand Aid : Taking Control of Your Reputation - Before Everyone Else Does - Thryft
Sold out
Patrick Sitkins, Larry G. Linne  | Prentice Hall Press

Brand Aid : Taking Control of Your Reputation - Before Everyone Else Does

RM15.00 MYR

Goodreads rating: 3.35

RM15.00 MYR

82% off est. retail
"Brand Aid" is a great read for anyone looking to improve their personal brand. Larry G. Linne provides practical tips and clear examples on how to present yourself in a way that aligns with your desired reputation. The book emphasizes the importance of personal branding in today's competitive world, and how it can benefit our personal and professional lives.
Brand and Single Page Design - Thryft
Sold out

Brand and Single Page Design

RM48.00 MYR RM15.00 MYR 69% off

RM48.00 MYR RM15.00 MYR 69% off

If you have an eye for graphic design or are seeking fresh inspiration for your design projects, "Brand and Single Page Design" could serve as a fountain of new ideas. It showcases diverse, cutting-edge works from around the globe, bringing together innovation and practicality. This book would be especially beneficial for someone eager to escape the shackles of monotony in design, as it pulses with a rhythm that keeps the creativity flowing.
Brand Asset Management : Driving Profitable Growth Through Your Brands - Thryft
Sold out
David A. Aaker, Scott M. Davis  | Jossey-bass

Brand Asset Management : Driving Profitable Growth Through Your Brands

RM48.00 MYR

Goodreads rating: 3.71

RM48.00 MYR

78% off est. retail
"Brand Asset Management" is an essential read for business owners, managers, and marketers who want to elevate their brand to the driving force of their company's growth and success. Scott Davis provides a clear and practical guide to assessing and maximizing your brand's potential. The extensive case studies and worksheets will help you implement the strategies to develop, sell, price, and market your products and services better. Get ready to transform your business with your brand.
Brand Breakout : How Emerging Market Brands Will Go Global - Thryft
Sold out
Jan-Benedict E.M Steenkamp, Nirmalya Kumar  | Palgrave Macmillan

Brand Breakout : How Emerging Market Brands Will Go Global

RM67.00 MYR

Goodreads rating: 4.02

RM67.00 MYR

Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
Brand Brilliance : Elevate Your Brand, Enchant Your Audience - Thryft
Sold out
Fiona Humberstone | Copper Beech Press

Brand Brilliance : Elevate Your Brand, Enchant Your Audience

RM38.00 MYR

Goodreads rating: 4.47

RM38.00 MYR

As a modern entrepreneur you need an incisive vision; for both what your brand stands for and where it s headed. You need to communicate in a way that always enchants your audience and you need to retain that focus in an increasingly noisy world. In Brand Brilliance, bestselling author and branding expert Fiona Humberstone will take you on a comprehensive journey. She will help you to define your dream clients, refine your message and up your marketing game. This book will bring substance and clarity to your brand, bring into focus the things that really matter and enable you to communicate with flair and intention. All in her trademark inspirational, practical and easy-to-implement style. Expect to feel empowered, inspired and energised! Branding your business well is more important today than it s ever been. And it s about more than visuals. It s about having a strong message, a clear vision and owning your style. It s about knowing your worth, celebrating your magic and creating a destination brand. It s about making your business the only logical choice for your ideal clients. Cutting through the noise , captivating your clients and retaining this focus can feel overwhelming. Because as a modern entrepreneur as well as the actual, you know, running of your business, you have a few other vital roles to fulfil. You need to be Creative Director, Art Director, Stylist, Photographer, Designer, Head of Product Development and Social Media Manager all rolled in to one. And that s just the marketing... Packed with insider know-how, tried and tested processes and inspirational examples from more than 50 businesses, Brand Brilliance will help you enchant your audience and streamline everything you do. It will reignite your vision, focus your energy and take your brand to a whole new level.
Brand Essence: Using Sense, Symbol and Story to Design Brand Identity
Neil Gains | Kogan Page

Brand Essence: Using Sense, Symbol and Story to Design Brand Identity

RM167.00 MYR

Goodreads rating: 3.88

RM167.00 MYR

If you're intrigued by branding's psychological side and eager to understand how sensory experiences weave into creating memorable brands, "Brand esSense" would be an enlightening read for you. Neil Gains delves into the nitty-gritty of how our senses influence our perceptions of brands and offers practical advice on storytelling in marketing. It could change how you approach building or enjoying brand experiences.
Brand Gap, The : Revised Edition - Thryft
Sold out
Marty Neumeier | New Riders

Brand Gap, The : Revised Edition

RM47.00 MYR

Goodreads rating: 3.98

RM47.00 MYR

THE BRAND GAP is the first book to present a unified theory of brand-building.  Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”―a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:• the new definition of brand• the five essential disciplines of brand-building• how branding is changing the dynamics of competition• the three most powerful questions to ask about any brand• why collaboration is the key to brand-building• how design determines a customer’s experience• how to test brand concepts quickly and cheaply• the importance of managing brands from the inside• 220-word brand glossaryFrom the back cover:Not since McLuhan’s THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding―a set of five disciplines to help companies bridge the gap between brand strategy and customer experience. Those with a grasp of branding will be inspired by the new perspectives they find here, and those who would like to understand it better will suddenly “get it.” This deceptively simple book offers everyone in the company access to “the most powerful business tool since the spreadsheet.”
Brand Identity Now! - Thryft
Sold out
Julius Wiedemann | Taschen America Llc

Brand Identity Now!

RM52.00 MYR RM22.00 MYR 58% off

Goodreads rating: 4.1

RM52.00 MYR RM22.00 MYR 58% off

If you're knee-deep in branding or simply have a fascination for the alchemy of logos and imagery, "Brand Identity Now!" can be a mesmerizing tome. Through its case studies, you'll get a peek at the creatives' battlefield, where branding makes kings or falls from grace. Imagine being privy to the thought processes behind campaigns like Obama '08 or the pulse of the world's top design firms. This book might just redefine how you see the brands around you.
Brand It Like Beckham
Andy Milligan | Marshall Cavendish Corp

Brand It Like Beckham

RM141.00 MYR

Goodreads rating: 3.21

RM141.00 MYR

If you're intrigued by the intersection of sports and business, you'll find "Brand It Like Beckham" a fascinating read. It explores how David Beckham became not just a football star but a global brand. It's a deep dive into savvy marketing, personal branding, and the power of a public figure to transcend their field. Perfect for those interested in branding strategies and celebrity influence.
Brand Management - Thryft
Sold out
Tilde Heding | Routledge

Brand Management

RM31.00 MYR

Goodreads rating: 5.0

RM31.00 MYR

If you're delving into the complexities of brand management and looking to steer clear of superficial approaches, "Brand Management" is a targetted force for you. It's a treasure trove of knowledge blending academic rigor with practical insights, and the depth it offers could transform your understanding into strategic mastery. Whether you're a student or a seasoned marketer, the latest research compiled here can offer you a cutting-edge perspective in a dynamic field.
Brand Management 101 - 101 Lessons from Real-World Marketing
Mainak Dhar | Wiley

Brand Management 101 - 101 Lessons from Real-World Marketing

RM34.00 MYR RM19.00 MYR 44% off

Goodreads rating: 3.21

RM34.00 MYR RM19.00 MYR 44% off

85% off est. retail
If you're venturing into the realm of marketing or brand management, "Brand Management 101" could be an enlightening companion. Mainak Dhar delivers compact, digestible nuggets of wisdom that are grounded in real-world experiences, making this a practical read rather than a theoretical textbook. It's a book that speaks to marketers looking for actionable insights.
Brand Management In A Week : How To Be A Successful Brand Manager In Seven Simple Steps - Thryft
Sold out
Paul Hitchens, Julia Hitchens  | Mcgraw-hill Education

Brand Management In A Week : How To Be A Successful Brand Manager In Seven Simple Steps

RM20.00 MYR

Goodreads rating: 3.33

RM20.00 MYR

Learn successful brand management in 7 days and advance your careerWritten by Paul and Julia Hitchens, leading experts in branding, "Successful Brand Management in a Week" quickly teaches you the insider secrets you need to build your business. The seven straightforward chapters feature the key points of the subject, as well as questions to ensure you have taken it all in. There are also cartoons and diagrams throughout that make this book a more enjoyable and effective learning experience.
Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service
Sold out
Rob Meyerson | Business Expert Press

Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service

RM52.00 MYR RM41.00 MYR 21% off

Goodreads rating: 4.43

RM52.00 MYR RM41.00 MYR 21% off

Imagine diving into the art of naming with finesse—Brand Naming is your guide. It's not just learning about what makes a name stick; it's absorbing the wisdom and secret maneuvers of professional namers. The book bridges creativity with a methodical approach, ensuring that the name chosen isn't just good, but resonates and endures. Whether you're a startup founder, marketer, or simply intrigued by the power of names, this book turns the seemingly daunting task into an exciting creative journey.
Brand New Ancients - Thryft
Sold out
Kae Tempest | Picador

Brand New Ancients

RM26.00 MYR

Goodreads rating: 4.17

RM26.00 MYR

Brand New Ancients is the tale of two families and their intertwining lives, set against the background of the city and braided with classical myth. Here, Tempest shows how the old myths still live on in our everyday acts of violence, bravery, sacrifice and love – and that our lives make tales no less dramatic and powerful than those of the old gods.
Brand New Friend - Thryft
Sold out
Mike Gayle | Hodder & Stoughton Canada

Brand New Friend

RM22.00 MYR

Goodreads rating: 3.81

RM22.00 MYR

82% off est. retail
"Brand New Friend" could be a good read for someone who has moved to a new city and is struggling to make friends. The book's unique and distinctive feature is its exploration of the difficulties of making friends as an adult. The story is engaging and relatable, and readers will find themselves rooting for the protagonist as he navigates the ups and downs of new friendships. Ultimately, the book is a heartwarming tale that will leave readers feeling hopeful and inspired.
Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity - Thryft
Sold out
David A. Aaker | Free Press

Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity

RM44.00 MYR

Goodreads rating: 3.98

RM44.00 MYR

In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, co-brands, and brand extensions.Aaker offers readers step-by-step advice on what to do when confronting scenarios such as the • Brands are underleveraged• The business strategy is at risk because of inadequate brand platforms• The business faces a relevance threat caused by emerging subcategories• The firm's brands are tired and bland• Strategy is paralyzed by a lack of priority among the brands• Brands are cluttered and confusing to both customers and employees• The firm needs to move into the super-premium or value arenas to create margin or sales volume• Margin pressures require points of differentiationRenowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm's profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.
Brand Sense
Martin Lindstrom | Fisicalbook

Brand Sense

RM41.00 MYR RM36.00 MYR 12% off

Goodreads rating: 3.87

RM41.00 MYR RM36.00 MYR 12% off

70% off est. retail
You'd be fascinated by "Brand Sense" if you're curious about the subtle ways marketers influence our buying decisions. Lindstrom unveils an intriguing layer of product branding that goes beyond visuals and logos. It’s for readers seeking a deeper understanding of consumer psychology and how our senses are targeted by advertisers to shape our experiences with their brands.
Brand Sense - Sensory Secrets Behind The Stuff We Buy - Thryft
Sold out

Brand Sense - Sensory Secrets Behind The Stuff We Buy

RM39.00 MYR

RM39.00 MYR

That gratifying new car smell is actually a manufactured "new car" aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in sound labs. Singapore Airlines has patented the smell in its cabins. Branding has reached a new frontier. In the future brands will have to appeal to the neglected senses: touch, taste, and smell.

In this fully updated new edition of Brand Sense, Martin Lindstrom shows how it can be done. Drawing on the most extensive worldwide study ever conducted of the sensory perceptions of consumers, he shows how a two-sense product can become a five-sense phenomenon. With a foreword from Philip Kotler, this groundbreaking book provides innovative branding tools for evaluating where a brand is on the sensory scale, analyzing its sensory potential and giving it a clear pathway to optimize its sensory appeal.

Companies like Cadillac, Apple, Mercedes-Benz, Nokia, Louis Vuitton, Nestle and Disney have all recently adopted a sensory approach, and have seen their brands sizzle under this new direction. Anyone who wants a competitive edge can't afford to neglect this book. It's guaranteed to optimize the value of any marketer's budget in the most visionary way.


Author: Martin Lindstrom
Format: Paperback
Edition: Revised
Number of Pages: 192
Publisher: Kogan Page Ltd
Publication Date: 03 Apr 2010
Brand Singapore: How Nation Branding Built Asia's Leading Global City
Sold out
Koh Buck Song | Marshall Cavendish Corp/ccb

Brand Singapore: How Nation Branding Built Asia's Leading Global City

RM34.00 MYR

Goodreads rating: 3.55

RM34.00 MYR

The story of how Singapore transformed itself is as fascinating as it is instructive. Koh Buck Song delves into the nation's branding that turned it into a magnet for talent and investment. It's an inside perspective that could be invaluable for anyone interested in public policy, marketing, or how to craft an international reputation from scratch. This book is particularly relevant if you're inspired by stories of rapid development and strategic innovation on a national scale.
Brand Spaces: Branded Architecture and the Future of Retail Design
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Sven Ehmann, Sofia Borges  | Gestalten

Brand Spaces: Branded Architecture and the Future of Retail Design

RM74.00 MYR

Goodreads rating: 3.89

RM74.00 MYR

If you're fascinated by the intersection of brand identity and immersive retail spaces, "Brand Spaces" will be a visually inspiring journey for you. This book delves into the strategies of innovative companies that have mastered the art of creating captivating shopping experiences. It's a must-read for anyone interested in the future of retail design and how physical spaces can embody a brand's ethos.
Brand Spirit: How Cause Related Marketing Builds Brands - Thryft
Marjorie Thompson, Hamish Pringle  | Wiley

Brand Spirit: How Cause Related Marketing Builds Brands

RM119.00 MYR RM48.00 MYR 60% off

Goodreads rating: 3.41

RM119.00 MYR RM48.00 MYR 60% off

88% off est. retail
If you're fascinated by how companies can resonate with their customers' values, "Brand Spirit" could be a remarkable read. It delves into how commitment to social causes can not only elevate a brand's image but also forge deeper customer loyalty. The insights from Pringle and Thompson, complemented by real-world examples, offer a blend of inspiration and strategy for anyone interested in the interplay between branding and social responsibility.
Brand Stretch - Why 1 In 2 Extensions Fail, And How To Beat The Odds - Thryft
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David Taylor | Wiley

Brand Stretch - Why 1 In 2 Extensions Fail, And How To Beat The Odds

RM60.00 MYR

Goodreads rating: 4.09

RM60.00 MYR

Stretching the Brand  offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets. This book presents a single-minded focus on brand stretching that covers topics not found anywhere else, such as how to launch brand extensions and support them. Stretching the Brand  will help companies increase their chances of winning by looking at the lessons learnt from both successes and failure in brand stretching. It provides the tools and techniques to stretch a brand successfully.
Brand Think : A Guide to Branding - Thryft
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Lilian Wong

Brand Think : A Guide to Branding

RM21.00 MYR RM15.00 MYR 29% off

Goodreads rating: 2.0

RM21.00 MYR RM15.00 MYR 29% off

Brand Think* a guide to branding is branding in practice. In an easy format for the lay person, every person in the business can now understand and play a role.
Brand Warfare 10 Rules for Building the Killer Brand : Lessons for New and Old Economy Players - Thryft
David F. D'Alessandro, Michele Owens  | Mcgraw-hill

Brand Warfare 10 Rules for Building the Killer Brand : Lessons for New and Old Economy Players

RM41.00 MYR RM15.00 MYR 63% off

Goodreads rating: 3.41

RM41.00 MYR RM15.00 MYR 63% off

88% off est. retail
If you're interested in why some brands become household names while others fade into obscurity, "Brand Warfare" is a must-read. It's packed with insights from real-world examples and gives you actionable strategies to make your brand stand out. D'Alessandro's battle-tested rules could transform how you approach marketing and brand identity.