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Doing Business Research : A Guide to Theory and Practice

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Book Appeal: Understanding research methods for business projects.

This book is perfect for students looking to develop their final year projects or master's dissertations. It provides a comprehensive guide to research methods and covers philosophical and theoretical matters that are crucial to conceptualizing methodology. The book is easy to read, humorous yet rigorous, making it an essential resource to all doctoral researchers.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Doing Business Research : A Guide to Theory and Practice

Regular price Save up to 46%
Unit price
per
Compare to estimated retail price: RM324.00 MYR  
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ISBN: 9781412928793
Authors: Ian Lings, Nick Lee
Date of Publication: 2008-04-14
Format: Paperback
Related Collections: Business, Economics, Personal Development
Goodreads rating: 4.07
(rated by 14 readers)

Description

`This is a gem of a book from two of the outstanding management researchers of their generation. Easy to read and entertaining, yet rigorous and comprehensive in its approach, this book will be adopted as an essential aid for students undertaking final year projects, masters dissertations, and as a primer for doctoral researchers′ - Professor Graham Hooley, Aston University For anyone involved in developing a research project, this textbook provides an integrated, accessible and humorous account that explains why research methods are the way they are and how they do what they do. Unrivalled in its nature  Doing Business Research  addresses the research project as a whole and - essential detail of philosophical and theoretical matters that are crucial to conceptualising the nature of methodology - a pragmatic guide to why things are important and how they are important - a huge range of things to consider that the reader can use to develop their research project further - a resource book, providing extensive suggested reading to help the researcher do their research.This book doesn′t just show you the ′basics′ - it will ultimately empower you to place a magnifying glass on all elements of your research.
 

Book Appeal: Understanding research methods for business projects.

This book is perfect for students looking to develop their final year projects or master's dissertations. It provides a comprehensive guide to research methods and covers philosophical and theoretical matters that are crucial to conceptualizing methodology. The book is easy to read, humorous yet rigorous, making it an essential resource to all doctoral researchers.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.