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Sale

Corporate Communication

by Paul A. Argenti
Save up to 54%
Compare to estimated retail price: RM306.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Corporate Communication - Thryft
Corporate Communication - Thryft

Coordinated communication for corporate success

Corporate Communication by Paul A. Argenti would be a great read for anyone interested in learning about the behind-the-scenes strategies and tools that top companies use to stay ahead of the competition. The book uses real-life cases to illustrate the importance of creating a coordinated system of communication and how it helps organizations achieve success. Readers will gain valuable insights into the decision-making process of top managers and how they navigate real-world challenges.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Corporate Communication

by Paul A. Argenti
Save up to 54%
Compare to estimated retail price: RM306.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780071276153
Authors: Paul A. Argenti
Publisher: MC GRAW HILL
Date of Publication: 2009-01-01
Format: Paperback
Related Collections: Business
Related Topics: Communication
Goodreads rating: 3.69
(rated by 88 readers)

Description

"Corporate Communication" by Paul A. Argenti shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.
 

Coordinated communication for corporate success

Corporate Communication by Paul A. Argenti would be a great read for anyone interested in learning about the behind-the-scenes strategies and tools that top companies use to stay ahead of the competition. The book uses real-life cases to illustrate the importance of creating a coordinated system of communication and how it helps organizations achieve success. Readers will gain valuable insights into the decision-making process of top managers and how they navigate real-world challenges.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.