Chaos Monkeys : Inside the Silicon Valley Money Machine

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Disruptive chaos of Silicon Valley - Chaos Monkeys.

Chaos Monkeys is a must-read for anyone interested in the disruptive nature of the tech industry and the people who make it happen. The author's personal experiences and unique insights give a firsthand account of the lifestyle and excesses of those who are revolutionizing our world. The book offers valuable lessons for entrepreneurs, marketers, and anyone looking to understand the fast-paced, high-stakes world of Silicon Valley.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Chaos Monkeys : Inside the Silicon Valley Money Machine

Regular price
Unit price
per
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ISBN: 9781785036460

Description

NEW YORK TIMES BESTSELLER

An adrenaline-fuelled expose of life inside the tech bubble, Chaos Monkeys lays bare the secrets, power plays and lifestyle excesses of the visionaries, grunts, sociopaths, opportunists and money cowboys who are revolutionising our world. Written by startup CEO and industry provocateur Antonio Garcia Martinez, this is Liar's Poker meets The Social Network.

Computer engineers use 'chaos monkey' software to wreak havoc and test system robustness. Similarly, tech entrepreneurs like Antonio Garcia Martinez are society's chaos monkeys - their innovations disrupt every aspect of our lives, from transportation (Uber) and holidays (Airbnb) to television (Netflix) and dating (Tinder) - all in search of the perfect business miracle.

Describing himself as 'high-strung, fast-talking, and wired on a combination of caffeine, fear, and greed at all times', Garcia Martinez left Wall Street to make his fortune in Silicon Valley, becoming CEO of his own startup, before bailing and being poached by Facebook's nascent advertising team. Here he turned users' data into profit for COO Sheryl Sandberg and chairman and CEO Mark 'Zuck' Zuckerberg. Forced out of Facebook in the wake of a bitter internal product war, Garcia Martinez took his unique brand of entrepreneurial hyperactivity to rivals Twitter. Along the way, he got into a lot of trouble with a lot of people, brewed illegal beer on the Facebook campus (accidentally flooding Zuckerberg's desk), lived on a yacht, raced sport cars on the highway, and enthusiastically pursued the lifestyle of an overpaid Silicon Valley mercenary.

In Chaos Monkeys he tells you HOW - and HOW NOT - to make a fortune through startups and digital marketing. Highly entertaining and always offering genuine insight, Garcia Martinez unravels the chaotic evolution of social media and online marketing. From startups and credit derivatives to Big Brother and data tracking, social media monetisation and digital 'privacy', he shares both his scathing observations and outrageous antics, taking us on a subversive and very funny tour of the fascinatingly insular and unbelievably wealthy tech industry.


Author: Antonio García Martínez
Format: Paperback
Number of Pages: 528
Publisher: Ebury Publishing
Publication Date: 28 Feb 2017
 

Disruptive chaos of Silicon Valley - Chaos Monkeys.

Chaos Monkeys is a must-read for anyone interested in the disruptive nature of the tech industry and the people who make it happen. The author's personal experiences and unique insights give a firsthand account of the lifestyle and excesses of those who are revolutionizing our world. The book offers valuable lessons for entrepreneurs, marketers, and anyone looking to understand the fast-paced, high-stakes world of Silicon Valley.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.