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Advertising Works 11: Cases from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 2000
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Insightful exploration of award-winning advertising effectiveness.
If advertising's blend of creativity and strategy fascinates you, "Advertising Works 11" is a resource you'll find invaluable. This compilation offers a depth of analysis on why campaigns succeed, providing insights that can sharpen your own approach to marketing and communication. Through case studies from the prestigious IPA Awards, it's like a master class in advertising effectiveness, one that could be particularly beneficial if you're in the industry or aspiring to join it.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale
Advertising Works 11: Cases from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 2000
Regular price
RM34.00 MYR
Now RM26.00 MYR
Save 24%
- Unit price
- / per
Save 24%
Save 27%
Save 30%
Save 24%
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Find out more about our process here.
Quantity selected exceeds current stock
ISBN: 9781841160726
Publisher: NTC Publications
Date of Publication: 2000-11-01
Format: Hardcover
Related Collections:
Business
Related Topics:
Management
Goodreads rating: 0.0
(rated by 0 readers)
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Insightful exploration of award-winning advertising effectiveness.
If advertising's blend of creativity and strategy fascinates you, "Advertising Works 11" is a resource you'll find invaluable. This compilation offers a depth of analysis on why campaigns succeed, providing insights that can sharpen your own approach to marketing and communication. Through case studies from the prestigious IPA Awards, it's like a master class in advertising effectiveness, one that could be particularly beneficial if you're in the industry or aspiring to join it.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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