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Advertising and the Mind of the Consumer : What Works, What Doesn't and Why

by Max Sutherland
Compare to estimated retail price: RM65.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Advertising and the Mind of the Consumer : What Works, What Doesn't and Why - Thryft
Advertising and the Mind of the Consumer : What Works, What Doesn't and Why - Thryft

Unraveling the Mysteries of Advertising

Recommendation: "Advertising and the Mind of the Consumer" is a comprehensive guide for anyone interested in understanding how advertising works and its effects on consumers. Max Sutherland sheds light on the psychology behind advertising, reveals what works and what doesn't, and offers practical advice for advertisers to improve their marketing strategies. This book is a must-read for marketing professionals, advertising agents, and students of advertising and consumer behavior.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Advertising and the Mind of the Consumer : What Works, What Doesn't and Why

by Max Sutherland
Compare to estimated retail price: RM65.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9781863733588
Authors: Max Sutherland
Publisher: Allen & Unwin
Date of Publication: 1994-04-01
Format: Paperback
Goodreads rating: 3.73
(rated by 81 readers)

Description

A look at how popular ad campaigns succeed or fail in manipulating the consumer.
 

Unraveling the Mysteries of Advertising

Recommendation: "Advertising and the Mind of the Consumer" is a comprehensive guide for anyone interested in understanding how advertising works and its effects on consumers. Max Sutherland sheds light on the psychology behind advertising, reveals what works and what doesn't, and offers practical advice for advertisers to improve their marketing strategies. This book is a must-read for marketing professionals, advertising agents, and students of advertising and consumer behavior.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.