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The End of Competitive Advantage : How to Keep Your Strategy Moving as Fast as Your Business

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Forge a new path to winning with transient advantage.

The End of Competitive Advantage is a must-read for business leaders who are struggling to keep up with a rapidly evolving market. McGrath argues that traditional approaches to strategy are no longer effective and presents a new playbook for success. The book is filled with real-life examples of companies that have thrived by embracing transient competitive advantage and is sure to inspire readers to take a fresh look at their own business strategies.

Sale

The End of Competitive Advantage : How to Keep Your Strategy Moving as Fast as Your Business

by
Regular price RM83.73 MYR RM36.20 MYR 57% off
Unit price
per
ISBN: 9781422172810
Estimated First-hand Retail Price: RM146.78 MYR
Date of Publication: 2013-06-04
Format: Hardback
Related Collections: Economics, Business, Personal Development
Related Topics: Leadership, Management, Business
Goodreads rating: 3.77
(rated by 459 readers)

Description

Are you at risk of being trapped in an uncompetitive business? Chances are the strategies that worked well for you even a few years ago no longer deliver the results you need. Dramatic changes in business have unearthed a major gap between traditional approaches to strategy and the way the real world works now. In short, strategy is stuck. Most leaders are using frameworks that were designed for a different era of business and based on a single dominant idea--that the purpose of strategy is to achieve a sustainable competitive advantage. Once the premise on which all strategies were built, this idea is increasingly irrelevant. Now, Columbia Business School professor and globally recognized strategy expert Rita Gunther McGrath argues that it's time to go beyond the very concept of sustainable competitive advantage. Instead, organizations need to forge a new path to winning: capturing opportunities fast, exploiting them decisively, and moving on even before they are exhausted. She shows how to do this with a new set of practices based on the notion of transient competitive advantage.
This book serves as a new playbook for strategy, one based on updated assumptions about how the world works, and shows how some of the world's most successful companies use this method to compete and win today. Filled with compelling examples from "growth outlier" firms such as Fujifilm, Cognizant Technology Solutions, Infosys, Yahoo! Japan, and Atmos Energy, The End of Competitive Advantage is your guide to renewed success and profitable growth in an economy increasingly defined by transient advantage.


Author: Rita Gunther McGrath
Format: Hardback
Number of Pages: 240
Publisher: Harvard Business Review Press
Publication Date: 04 Jun 2013
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Forge a new path to winning with transient advantage.

The End of Competitive Advantage is a must-read for business leaders who are struggling to keep up with a rapidly evolving market. McGrath argues that traditional approaches to strategy are no longer effective and presents a new playbook for success. The book is filled with real-life examples of companies that have thrived by embracing transient competitive advantage and is sure to inspire readers to take a fresh look at their own business strategies.