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Marty Neumeier
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New
Riders
ZAG : The #1 Strategy of High-Performance Brands
from RM24.44 MYR
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Goodreads rating: 3.99
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"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough―today companies need “radical differentiation” to create lasting value for their shareholders and customers. In an entertaining 3-hour read you’ll learn:- why me-too brands are doomed to fail- how to "read" customer feedback on new products and messages- the 17 steps for designing “difference” into your brand- how to turn your brand’s “onliness” into a “trueline” to drive synergy- the secrets of naming products, services, and companies- the four deadly dangers faced by brand portfolios- how to “stretch” your brand without breaking it- how to succeed at all three stages of the competition cycleFrom the back cover:In an age of me-too products and instant communications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. The new rule? When everybody zigs, zag. In his first book, THE BRAND GAP, Neumeier showed companies how to bridge the distance between business strategy and design. In ZAG, he illustrates the number-one strategy of high-performance brands―radical differentiation.ZAG is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA.
Bill Bolton, Sue Harris, Beth Harwood |
Silver
Dolphin
Zany Zed: A BusyBugz Glitter Book
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RM33.28 MYR
from RM22.06 MYR
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Goodreads rating: 5.0
Regular price
RM33.28 MYR
from RM22.06 MYR
Save up to 37%
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In stock: Well Read
If you enjoy bright, playful illustrations accompanied by rhyming text, "Zany Zed: A BusyBugz Glitter Book" might just be the cheerful read you're looking for. This book isn't only delightful to look at with its shimmering foil accents, but it's also a heartwarming story about understanding and valuing friends. It's perfect for young readers and anyone passionate about whimsical children's literature.
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Reza Aslan
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The
Westbourne
Press
Zealot : The Life and Times of Jesus of Nazareth
from RM23.22 MYR
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Goodreads rating: 3.86
from RM23.22 MYR
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From the internationally bestselling author of No god but God comes a fascinating, provocative, and meticulously researched biography that challenges long-held assumptions about the man we know as Jesus of Nazareth. Two thousand years ago, an itinerant Jewish preacher and miracle worker walked across the Galilee, gathering followers to establish what he called the “Kingdom of God.” The revolutionary movement he launched was so threatening to the established order that he was captured, tortured, and executed as a state criminal. Within decades after his shameful death, his followers would call him God. Sifting through centuries of mythmaking, Reza Aslan sheds new light on one of history’s most influential and enigmatic characters by examining Jesus through the lens of the tumultuous era in which he lived: first-century Palestine, an age awash in apocalyptic fervor. Scores of Jewish prophets, preachers, and would-be messiahs wandered through the Holy Land, bearing messages from God. This was the age of zealotry—a fervent nationalism that made resistance to the Roman occupation a sacred duty incumbent on all Jews. And few figures better exemplified this principle than the charismatic Galilean who defied both the imperial authorities and their allies in the Jewish religious hierarchy. Balancing the Jesus of the Gospels against the historical sources, Aslan describes a man full of conviction and passion, yet rife with contradiction; a man of peace who exhorted his followers to arm themselves with swords; an exorcist and faith healer who urged his disciples to keep his identity a secret; and ultimately the seditious “King of the Jews” whose promise of liberation from Rome went unfulfilled in his brief lifetime. Aslan explores the reasons why the early Christian church preferred to promulgate an image of Jesus as a peaceful spiritual teacher rather than a politically conscious revolutionary. And he grapples with the riddle of how Jesus understood himself, the mystery that is at the heart of all subsequent claims about his divinity. Zealot yields a fresh perspective on one of the greatest stories ever told even as it affirms the radical and transformative nature of Jesus of Nazareth’s life and mission. The result is a thought-provoking, elegantly written biography with the pulse of a fast-paced novel: a singularly brilliant portrait of a man, a time, and the birth of a religion.Reza Aslan is an internationally acclaimed writer and scholar of religions. His first book, No god but God: The Origins, Evolution, and Future of Islam, has been translated into thirteen languages and was cited by Blackwell’s as one of the 100 most important books of the decade. He is also the author of How to Win a Cosmic War: God, Globalization and the End of the War on Terror, as well as the editor of Tablet & Pen: Literary Landscapes from the Modern Middle East. Born in Iran, he lives in Los Angeles with his wife and two sons.
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Reza Aslan
|
Random
House
Trade
Paperbacks
Zealot : The Life and Times of Jesus of Nazareth
from RM29.20 MYR
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Goodreads rating: 3.86
from RM29.20 MYR
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Recommendation: Zealot offers a gripping account of Jesus' life, challenging conventional beliefs and shedding new light on the enigmatic figure. Reza Aslan delves into the tumultuous era in which Jesus lived, presenting a politically conscious revolutionary rather than a peaceful spiritual teacher. This thought-provoking book will compel believers and skeptics alike, offering a fresh perspective on one of history's greatest stories.
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Reza Aslan
|
Random
House
Zealot : The Life and Times of Jesus of Nazareth
from RM25.05 MYR
- Unit price
- / per
Goodreads rating: 3.86
from RM25.05 MYR
- Unit price
- / per
Out of stock
From the internationally bestselling author of No god but God comes a fascinating, provocative, and meticulously researched biography that challenges long-held assumptions about the man we know as Jesus of Nazareth. Two thousand years ago, an itinerant Jewish preacher and miracle worker walked across the Galilee, gathering followers to establish what he called the “Kingdom of God.” The revolutionary movement he launched was so threatening to the established order that he was captured, tortured, and executed as a state criminal. Within decades after his shameful death, his followers would call him God. Sifting through centuries of mythmaking, Reza Aslan sheds new light on one of history’s most influential and enigmatic characters by examining Jesus through the lens of the tumultuous era in which he lived: first-century Palestine, an age awash in apocalyptic fervor. Scores of Jewish prophets, preachers, and would-be messiahs wandered through the Holy Land, bearing messages from God. This was the age of zealotry—a fervent nationalism that made resistance to the Roman occupation a sacred duty incumbent on all Jews. And few figures better exemplified this principle than the charismatic Galilean who defied both the imperial authorities and their allies in the Jewish religious hierarchy. Balancing the Jesus of the Gospels against the historical sources, Aslan describes a man full of conviction and passion, yet rife with contradiction; a man of peace who exhorted his followers to arm themselves with swords; an exorcist and faith healer who urged his disciples to keep his identity a secret; and ultimately the seditious “King of the Jews” whose promise of liberation from Rome went unfulfilled in his brief lifetime. Aslan explores the reasons why the early Christian church preferred to promulgate an image of Jesus as a peaceful spiritual teacher rather than a politically conscious revolutionary. And he grapples with the riddle of how Jesus understood himself, the mystery that is at the heart of all subsequent claims about his divinity. Zealot yields a fresh perspective on one of the greatest stories ever told even as it affirms the radical and transformative nature of Jesus of Nazareth’s life and mission. The result is a thought-provoking, elegantly written biography with the pulse of a fast-paced novel: a singularly brilliant portrait of a man, a time, and the birth of a religion.
