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Toyota Under Fire: Lessons for Turning Crisis into Opportunity

by Jeffrey K. Liker, Timothy N. Ogden
RM44.45 MYR
Toyota Under Fire: Lessons for Turning Crisis into Opportunity
Toyota Under Fire: Lessons for Turning Crisis into Opportunity

Crisis management insights, Toyota's resilience examined.

If you're interested in corporate crisis management and want to dive deep into real-world examples, "Toyota Under Fire" is an insightful read. The events surrounding Toyota's recall crisis serve as a case study, not only on how to weather a storm but also on the importance of a company’s core principles and culture. As you learn about Toyota's response and the long-term strategies they employed, you'll gain knowledge that could be crucial for any leader facing challenges in their organization.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Toyota Under Fire: Lessons for Turning Crisis into Opportunity

by Jeffrey K. Liker, Timothy N. Ogden
RM44.45 MYR
ISBN: 9780071762991
Authors: Jeffrey K. Liker, Timothy N. Ogden
Publisher: McGraw Hill
Date of Publication: 2011-04-04
Format: Hardcover
Related Collections: Personal Development, Business, History
Related Topics: Business, Management, Leadership
Goodreads rating: 4.05
(rated by 98 readers)

Description

The definitive account of the 2009-2010 Toyota recall: A case study for overcoming any management crisis. Toyota Under Fire, 2011 Shingo Prize Winner, takes you beyond the headlines and into the offices and factories of Toyota to reveal the truth behind the company's highly publicized and controversial recall of over 10 million vehicles. Jeffrey Liker, the world's leading expert on Toyota processes and culture, was granted unprecedented access to the company's systems and people. The end result is the most comprehensive account available of what really precipitated the crisis, and how Toyota management met the ensuing challenges to come out stronger—lessons that can be applied to any management crisis in any industry.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Similar Reads

Crisis management insights, Toyota's resilience examined.

If you're interested in corporate crisis management and want to dive deep into real-world examples, "Toyota Under Fire" is an insightful read. The events surrounding Toyota's recall crisis serve as a case study, not only on how to weather a storm but also on the importance of a company’s core principles and culture. As you learn about Toyota's response and the long-term strategies they employed, you'll gain knowledge that could be crucial for any leader facing challenges in their organization.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.