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Sale

Essentials of Entrepreneurship and Small Business Management : United States Edition

by Norman M. Scarborough, Thomas W. Zimmerer
RM127.94 MYR RM89.55 MYR 30% off
Essentials of Entrepreneurship and Small Business Management : United States Edition - Thryft
Essentials of Entrepreneurship and Small Business Management : United States Edition - Thryft

Real-world approach to entrepreneurship and small business.

This book is perfect for anyone who wants to dive into the world of entrepreneurship. With its abundance of real-world examples and practical exercises, it provides a step-by-step guide to starting and managing a small business. The most unique feature of this book is its logical process, which makes it easy for readers to follow along and implement the strategies outlined in the book. Overall, if you're looking for a comprehensive guide to small business management, this book is a great choice.

Sale

Essentials of Entrepreneurship and Small Business Management : United States Edition

by Norman M. Scarborough, Thomas W. Zimmerer
RM127.94 MYR RM89.55 MYR 30% off
ISBN: 9780130172808
Estimated First-hand Retail Price: RM459.73 MYR
Authors: Norman M. Scarborough, Thomas W. Zimmerer
Publisher: Prentice Hall
Date of Publication: 2001-01-01
Format: Paperback
Related Collections: Business, Entrepreneurship, Economics
Related Topics: Entrepreneurship, Management, Technology, Finance, Society, Sociology
Goodreads rating: 3.89
(rated by 199 readers)

Description

A streamlined version of the authors' best-selling Effective Small Business Management, Fifth Edition, this 15-chapter self-contained book offers complete coverage of the essential topics in small business management and entrepreneurship. Using a lively, interesting writing style, an abundance of real-world examples, and practical hands-on exercises and activities, it provides a no-nonsense real-world approach that follows the logical process and critical issues of creating, launching, and managing a successful small business. An entire chapter devoted to E-commerce and the World Wide Web provides readers with a practical guide to conducting business on the web and with discussion on topics such as the twelve myths of e-commerce, approaches to e-commerce, strategies for e-success, and ensuring web security. New Chapter Two, Inside the Entrepreneurial From Ideas to Reality provides readers with an interesting and fun way to discuss the creative process and how entrepreneurs use it to create business ideas. Companion Website (www.prenhall.com/scarbzim) allows readers to use this site to link to examples in the text, understand the example and the business principles it teaches and also to see how the company works. A logical, “real-world” approach equips readers with lots of real-world examples of small companies throughout as well as information to launching and managing a small business. An excellent resource for small business managers and entrepreneurs.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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Real-world approach to entrepreneurship and small business.

This book is perfect for anyone who wants to dive into the world of entrepreneurship. With its abundance of real-world examples and practical exercises, it provides a step-by-step guide to starting and managing a small business. The most unique feature of this book is its logical process, which makes it easy for readers to follow along and implement the strategies outlined in the book. Overall, if you're looking for a comprehensive guide to small business management, this book is a great choice.