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Content Analysis : An Introduction to Its Methodology
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RM25.23 MYR
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Analyzing meaningful matter through content analysis.
This book would be a good read for someone who wants to learn about the history and core principles of content analysis, as well as its practical applications in today's society. The author discusses the distinguishing characteristics of contemporary content analysis, making it an important resource for those interested in public opinion research, tracking markets, settling legal disputes, and exploring individual human minds. The updated edition includes new information on computer-aided text analysis, and the book serves as a valuable resource for advanced students and practitioners across a variety of disciplines.
Sale
Content Analysis : An Introduction to Its Methodology
Regular price
RM61.79 MYR
RM25.23 MYR
59% off
- Unit price
- / per
49% off
57% off
58% off
59% off
ISBN: 9780761915454
Authors:
Klaus H. Krippendorff
Publisher: Sage Publications, Inc
Date of Publication: 2003-12-19
Format: Paperback
Goodreads rating: 3.71
(rated by 82 readers)
Description
The Second Edition of Content An Introduction to Its Methodology is a definitive sourcebook of the history and core principles of content analysis as well as an essential resource for present and future studies. The book introduces readers to ways of analyzing meaningful matter such as texts, images, voices – that is, data whose physical manifestations are secondary to the meanings that a particular population of people brings to them. Organized into three parts, the book examines the conceptual and methodological aspects of content analysis and also traces several paths through content analysis protocols. The author has completely revised and updated the Second Edition , integrating new information on computer-aided text analysis. The book also includes a practical guide that incorporates experiences in teaching and how to advise academic and commercial researchers. In addition, Krippendorff clarifies the epistemology and logic of content analysis as well as the methods for achieving its aims. Intended as a textbook for advanced undergraduate and graduate students across the social sciences, Content Analysis, Second Edition will also be a valuable resource for practitioners in a variety of disciplines.
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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Analyzing meaningful matter through content analysis.
This book would be a good read for someone who wants to learn about the history and core principles of content analysis, as well as its practical applications in today's society. The author discusses the distinguishing characteristics of contemporary content analysis, making it an important resource for those interested in public opinion research, tracking markets, settling legal disputes, and exploring individual human minds. The updated edition includes new information on computer-aided text analysis, and the book serves as a valuable resource for advanced students and practitioners across a variety of disciplines.
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