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Understanding Media: The Extensions of Man
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Dissects media's role in shaping human experience.
If you've ever wondered how television, radio, or the internet have not just communicated information but also shaped our very society, "Understanding Media" is your essential read. McLuhan's insightful breakdown in this anniversary edition, enhanced by a contemporary perspective in the new introduction, will prompt you to look at every form of media in a light you may never have before. It's a seminal, thought-provoking journey through the media landscape that has only become more relevant over time.
Sale
Understanding Media: The Extensions of Man
Regular price
RM81.91 MYR
RM54.46 MYR
34% off
- Unit price
- / per
16% off
34% off
31% off
34% off
ISBN: 9780262631594
Publisher: The MIT Press
Date of Publication: 1994-10-20
Format: Paperback
Goodreads rating: 4.1
(rated by 3815 readers)
Description
Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate. This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. There has been a notable resurgence of interest in McLuhan's work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the development of new media models and information ecologies, many of which were spawned from MIT's Media Lab. In effect, media now begs to be redefined. In a new introduction to this edition of Understanding Media, Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century.
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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Dissects media's role in shaping human experience.
If you've ever wondered how television, radio, or the internet have not just communicated information but also shaped our very society, "Understanding Media" is your essential read. McLuhan's insightful breakdown in this anniversary edition, enhanced by a contemporary perspective in the new introduction, will prompt you to look at every form of media in a light you may never have before. It's a seminal, thought-provoking journey through the media landscape that has only become more relevant over time.
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