Superfandom - How Our Obsessions Are Changing What We Buy And Who We Are
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Unleash the power of your obsessions!
Recommendations: - This book is a must-read for anyone curious about the impact of fandom on our culture and economy. Superfandom explores the fascinating world of dedicated fans and how their passion is reshaping the way we consume. Dive into the stories of fan communities, from sports to TV shows, and discover the incredible influence they have on what we buy and who we become. Prepare to be amazed by the power of obsession!
Superfandom - How Our Obsessions Are Changing What We Buy And Who We Are
Regular price
- Unit price
- / per
ISBN: 9781781255339
Authors:
Zoe Fraade-Blanar & Aaron Glazer
Publisher: PROFILE BOOKS
Date of Publication: 2017-01-01
Format: Paperback
Goodreads rating: 3.54
(rated by 228 readers)
Description
Fandom isn't a noun, it's a verb. Fans create; they engage; they discuss. From comics to clothing, boundaries between fans and creators are blurring, and in this new fandom-based economy, it's clear: consumers may buy a product, but it is fans who can make or break it.An essential guide to the fan-fuelled future, Superfandom explores the explosion of fandom and its transformative impact on culture and business. In chapters centred on illuminating case studies, experts Zoe Fraade-Blanar and Aaron Glazer delve into the history, sociology and psychology of fan culture, and how it can change the way business works. With them we visit Disneyland, drink Frida Kahlo branded margaritas, meet the fans who rebelled when Polaroid discontinued its film, and find out how fan-modding of Grand Theft Auto adds value to the game.The internet allows direct access to this world: businesses can talk directly to their fans, hear their needs and desires, and react in real time. But while the benefits of this relationship can be huge, businesses that exploit or ignore fan bases do so at their peril. It can be very easy to get fan engagement wrong - as IKEA found out when it tried to shut down a fan site. Practical, investigative and reflective, Superfandom is a compelling and convincing exploration of the subject, and an indispensable guide to the brave new world of tech-fuelled fandom.
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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Unleash the power of your obsessions!
Recommendations: - This book is a must-read for anyone curious about the impact of fandom on our culture and economy. Superfandom explores the fascinating world of dedicated fans and how their passion is reshaping the way we consume. Dive into the stories of fan communities, from sports to TV shows, and discover the incredible influence they have on what we buy and who we become. Prepare to be amazed by the power of obsession!
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