Personal Development Books

Our Personal Development section offers a world of insight and self-discovery. From transforming one’s mindset to building habits and routines for success, these books help unlock our potential. Whether you’re seeking guidance on productivity, emotional intelligence or mindfulness, find invaluable resources here.

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Marketing Management, Global Edition - Thryft
KEVIN LANE KELLER PHILIP KOTLER | Pearson Education Limited

Marketing Management, Global Edition

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Goodreads rating: 4.05

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In stock: Very Good

If you're diving into the nitty-gritty of marketing management or gearing up for a course on the subject, this book could be your go-to resource. Not only does it integrate current marketing theories and practices, but it's written by Philip Kotler—a name synonymous with marketing expertise. Without a doubt, this text could help you stay ahead in a rapidly changing field, whether you're a student or a seasoned professional looking to update your knowledge base.
Killing Giants - 10 Strategies to Topple the Goliath in Your Industry

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In stock: Very Good

If you feel like the underdog in your industry, "Killing Giants" might be just the book you need. Stephen Denny outlines actionable strategies for taking on the big players, showing that agility and innovation can trump sheer size. It's a playbook for smaller businesses eager to outmaneuver their larger counterparts and anyone who loves a good underdog success story.
Radical Marketing: From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big
Sam Hill, Glenn Rifkin  | Harper Business

Radical Marketing: From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big

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Goodreads rating: 3.73

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In stock: Well Read

Feeling stuck with traditional marketing strategies? "Radical Marketing" could be an eye-opener for you, distilling the essence of how ten companies, including names like the Grateful Dead and Sam Adams, defied conventional wisdom and achieved massive success. The authors, Sam Hill and Glenn Rifkin, lay out an accessible roadmap that balances the emotional connection with customers and long-term growth, all without relying on hefty advertising budgets. This book might just inspire you to rethink your approach and potentially trigger a marketing revolution in your own business.
Lucky or Smart? Secrets to an Entrepreneurial Life
Bo Peabody | Random House

Lucky or Smart? Secrets to an Entrepreneurial Life

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Goodreads rating: 3.85

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In stock: Well Read

If you're contemplating the entrepreneurial leap or just seeking to inject that innovative spirit into your current path, "Lucky or Smart?" provides more than just insights—it offers the practical wisdom from someone who's navigated the turbulent waters of start-ups. Bo Peabody's journey delivers a candid, no-nonsense peek behind the curtain of success, making it an essential compass for trailblazers at heart.
How to Think Like a CEO: 22 Vital Traits You Need to Be the Top Person

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In stock: Like New

If you find yourself dreaming about leading a company, navigating through corporate challenges, or simply fascinated by what it takes to sit in the CEO's chair, this book might become your personal mentor. D.A. Benton packs it with insights from top executives to carve a path for your aspirations, making complex leadership traits accessible and actionable. It's a compelling navigation chart for anyone's corporate career journey.
Jesus, CEO
Laurie Beth Jones | Hyperion

Jesus, CEO

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Goodreads rating: 3.98

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In stock: Well Read

If you're interested in a unique perspective on leadership, "Jesus, CEO" could be a refreshing read. Laurie Beth Jones takes an innovative approach by using Jesus' life and leadership style as a blueprint for modern business management. The book shines by intertwining spirituality with corporate strategy, making it a thought-provoking guide for those seeking to lead with integrity and inspire their teams in a meaningful way.
Focus Export Ed - Thryft
Al Ries | Harperbusiness

Focus Export Ed

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Goodreads rating: 4.0

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In stock: Very Good

Focus Export Ed is an excellent read for entrepreneurs and business enthusiasts that want to learn how to dominate their industry. Al Ries draws examples from various industries to show how narrowly-focused companies are the big winners. The book highlights how corporations can increase their competitiveness by narrowing their focus and establishing a single word or concept the company can own in the mind, just like how Volvo owns "safety," BMW owns "driving," and FedEx owns "overnight." The advice is concrete and no-nonsense, making it a great read for anyone looking to improve their marketing skills and gain an edge in today's cutthroat business environment.
How to Build a Business and Sell It for Millions
Jack Garson | St. Martin's Press

How to Build a Business and Sell It for Millions

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Goodreads rating: 3.69

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In stock: Well Read

For the ambitious entrepreneur, this book by Jack Garson is a goldmine of strategic insights. It's perfect if you're knee-deep in the business world and dreaming of that big sell-one-day scenario. Garson will take you through the transformation from everyday operations to prime acquisition target, all with a mix of enlightening anecdotes and hard-hitting advice. It's a pragmatic roadmap that could help you navigate the challenging journey of selling your business for impressive figures.
The Rich Rules : Steps to Wealth & Happiness - Thryft
Kevin Green | Kevin Green

The Rich Rules : Steps to Wealth & Happiness

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Goodreads rating: 3.79

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In stock: Well Read

Do you wish to become Wealthier and Happier? If the answer's Yes, then this is definitely the book for you Whether you are thinking of starting or improving a business, Kevin's life experiences in "The Rich Rules" provides you with the essential strategies to achieving success. Kevin Green, once homeless, is now a multi-millionaire businessman who cares passionately about giving back to the community. Kevin is an Ambassador for Make-A-Wish UK, a charity that grants magical wishes to children and young people fighting life-threatening conditions. By purchasing this book, you'll be helping grant wishes to seriously ill children - 10% of the purchase price will be donated to the charity. This will be a minimum of 99p per sale of each book
Pacing for Growth: Why Intelligent Restraint Drives Long-term Success - Thryft
Alison Eyring | Berrett-koehler Publishers

Pacing for Growth: Why Intelligent Restraint Drives Long-term Success

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Goodreads rating: 4.36

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In stock: Well Read

"Pacing for Growth" feels like a coach in book form, really. Alison Eyring brings a fresh perspective by paralleling the principles of endurance training with growing a business. Imagine understanding the limits and maximizing the potential of your team like an athlete who knows when to push and when to conserve energy. It’s about finding that sweet spot – maintaining momentum without risking burnout. This book could change the way you navigate your company's growth, with strategies that are as practical as they are insightful.
Crafting and Executing Strategy: The Quest for Comptetitive Advantage: Concepts and Cases - Thryft

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In stock: Well Read

Crafting and Executing Strategy offers a comprehensive guide for business professionals looking to gain a competitive edge in today's market. Featuring a diverse selection of high-profile case studies, readers will be able to hone their analytical tools and apply key concepts to real-life situations. With its highly effective support materials, this book is a must-have for anyone looking to stay ahead of the curve in strategic management.
Stay Hungry Stay Foolish - Thryft
Rashmi Bansal | Ciieindia

Stay Hungry Stay Foolish

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Goodreads rating: 3.69

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In stock: Well Read

If starting a business is something you've toyed with, or if innovation stories fuel your ambition, "Stay Hungry Stay Foolish" can be a profound read. Rashmi Bansal captures the essence of risk and reward by showcasing true accounts of those who dared to venture beyond traditional career paths. It isn't just a book; it's a catalyst for the enterprising soul.
The Mirror Test: How to Breathe Life into Your Business : How to Breathe New Life into Your Business - Thryft
Jim Eber, Jeffrey W. Hayzlett  | Business Plus

The Mirror Test: How to Breathe Life into Your Business : How to Breathe New Life into Your Business

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Goodreads rating: 3.63

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In stock: Well Read

The Mirror Test is an entertaining and unique guide for small business owners, managers, and anyone interested in strengthening their business's foundation. With blunt yet inspirational anecdotes, Jeffrey Hayzlett runs readers through the ins and outs of how to evaluate, deconstruct, and ultimately reconstruct a business. He emphasizes the importance of adaptability and the necessity of staying attentive to the bottom line. Through his direct leadership, Hayzlett empowers readers to take charge of their businesses' health and growth.
Marketing Strategy and Competitive Positioning - Thryft
Graham J. Hooley | Pearson

Marketing Strategy and Competitive Positioning

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Goodreads rating: 4.07

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In stock: Very Good

If you're looking to brush up on your marketing strategies and gain a competitive edge, this book might just be your ally. The latest edition brings you up to speed with current trends, compelling case studies, and research findings that translate directly to the business decisions you face every day. It's like sitting down with experts who demystify the complexities of positioning in the market.
Valuable Content Marketing: How to make quality content the key to your business success - Thryft
Sonja Jefferson, Sharon Tanton  | Kogan Page

Valuable Content Marketing: How to make quality content the key to your business success

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Goodreads rating: 3.9

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In stock: Well Read

If you're looking to give your business a serious edge in the digital marketplace, "Valuable Content Marketing" could be your playbook. It breaks down the art and science of content marketing into actionable strategies that can help elevate your brand and drive customer engagement. It's a field-tested guide that can turn your content efforts into tangible business success.
Billion-Dollar Lessons
Chunka Mui, Paul B. Carroll  | Portfolio

Billion-Dollar Lessons

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Goodreads rating: 3.86

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In stock: Well Read

If you've ever feared making a costly mistake in your entrepreneurial journey, "Billion-Dollar Lessons" could be a critical read for you. Authors Carroll and Mui delve deep into the stunning flameouts of numerous businesses, allowing you to arm yourself with knowledge gleaned from their costly missteps. It's a book that flips the script on success literature by highlighting the importance of failure as a learning tool.
Unselling: The New Customer Experience - Thryft
Scott Stratten | John Wiley

Unselling: The New Customer Experience

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Goodreads rating: 4.02

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In stock: Very Good

Imagine a business model that prioritizes lasting relationships over singular sales. "Unselling: the new customer experience" nudges you towards crafting a brand that customers cherish, advocate for, and keep returning to. It's not just about the immediate sell; it's about cultivating an environment where your customers become your most enthusiastic promoters. This read is for anyone looking to transform their approach to sales and create a beloved, go-to brand for their market.
Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage - Thryft

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In stock: Well Read

As business landscapes evolve, mastering partnerships becomes crucial for staying competitive. "Getting Partnering Right" offers valuable insight into cultivating durable business relationships that foster growth. It's a solid read if you're looking to understand how strong collaborations can be a powerhouse for market leadership and long-term success.
Unstoppable: Using the Power of Focus to Take Action and Achieve your Goals - Thryft
Pete Wilkinson | Capstone

Unstoppable: Using the Power of Focus to Take Action and Achieve your Goals

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Goodreads rating: 3.88

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In stock: Well Read

This book could be a good read for anyone feeling stuck or overwhelmed in their life and longing to achieve their goals. Unstoppable offers a practical and actionable roadmap, helping you regain focus and prioritize your aspirations. Through the guidance of accomplished business coach and endurance triathlete Pete Wilkinson, you'll learn how to sharpen your focus, increase productivity, and build a strong support system. This empowering guide will motivate and inspire you to take action, overcome challenges, and ultimately achieve your goals with unwavering determination.
Cracking the Tech Career: Insider Advice on Landing a Job at Google, Microsoft, Apple, or Any Top Tech Company
New

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In stock: Very Good

If you're eyeing a dream job at a tech giant like Google or Microsoft, "Cracking the Tech Career" is more than just your average career advice book—it's a deep dive from an insider's perspective. Gayle Laakmann McDowell, who has been both an engineer and a part of the hiring committee at Google, spills the secrets on standing out. This book isn't just about crafting the perfect resume; it's a comprehensive guide to positioning yourself as the irresistible candidate, the one they just can't say no to. Whether you're a student planning your career or a professional looking to leapfrog into a top company, this book could make the difference in your next job application.
The Bootstrapper's Bible: How to Start and Build a Business With a Great Idea and (Almost) No Money
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In stock: Well Read

If you've got a brilliant business idea simmering in your mind but your wallet is echoing empty halls, Seth Godin's "The Bootstrapper's Bible" might just be your guide to turning that idea into reality. Godin is a master at distilling complex business concepts into actionable advice, especially for those with more creativity than capital. You'll find his 'magic rules' and 'commandments' aren't just inspiring—they're practical stepping stones to bootstrap your way to success without a financial safety net.
Rule of 24: The Future of B2B Client Engagement

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In stock: Like New

If you’re in B2B sales and feeling the ground shift beneath you, 'Rule of 24' could be the stabilizer you need. This book is a treasure map for navigating the turbulent waters of modern software sales. It arms you with strategies to not just cope with, but conquer the challenges of today's educated and demanding customers. Read it to future-proof your sales approach and stay ahead of the curve.
Ultimate Guide to Google AdWords

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In stock: Very Good

If you're looking to get a solid grip on Google AdWords to boost your website traffic and increase sales, this book is a golden ticket. It breaks down the complexity of AdWords into understandable chunks, and with its updated content, it keeps you on top of recent changes, ensuring your strategies stay current. With Marshall, Rhodes, and Todd's insights, consider this your mentor in a book.
Rich Dad's Conspiracy of the Rich: The 8 New Rules of Money - Thryft
Robert T. Kiyosaki | Business Plus

Rich Dad's Conspiracy of the Rich: The 8 New Rules of Money

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Goodreads rating: 4.02

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In stock: Well Read

Considering the economic turbulence and uncertainty, this book might strike a chord with you if you're eager to understand not just how we got here, but also what to do moving forward. Kiyosaki offers a unique perspective on wealth and the economy that challenges conventional beliefs. It's interactive, it comes with insights from a diverse global community, and it promises practical advice that could help weather financial storms. The book's collaborative nature virtually guarantees insights that are broad-ranging and deeply scrutinized.
The Future of Work : Attract New Talent, Build Better Leaders, and Create a Competitive Organization - Thryft
Jacob Morgan | Wiley

The Future of Work : Attract New Talent, Build Better Leaders, and Create a Competitive Organization

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Goodreads rating: 3.82

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In stock: Very Good

If you've noticed the winds of change blowing through the workplace—this book is for you. Jacob Morgan makes a compelling case for the fundamental rethinking of organizational structures and leadership paradigms. With technology and employee values shifting, 'The Future of Work' addresses how to attract talents and thrive amidst these transformations, making it an essential read for forward-thinking leaders and managers.
Unfair Advantage : The Power of Financial Education - Thryft
Robert T. Kiyosaki | Plata Publishing

Unfair Advantage : The Power of Financial Education

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Goodreads rating: 3.98

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"Unfair Advantage" by Robert Kiyosaki is a great read for anyone looking to improve their financial literacy. The book challenges readers to rethink their understanding of money and outlines five key areas where financial education can provide an unfair advantage: knowledge, taxes, debt, risk, and compensation. Kiyosaki's approach is practical and actionable, making it easy for readers to start applying his insights to their own financial lives. Whether you're just starting out or you're already on your way to financial success, "Unfair Advantage" is a must-read.
Simply Fly: A Deccan Odyssey
G.R. Gopinath | Harpercollins Publishers

Simply Fly: A Deccan Odyssey

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Goodreads rating: 4.22

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In stock: Very Good

Imagine a tale where sheer determination overcomes every conceivable obstacle. "Simply Fly: A Deccan Odyssey" is that story brought to life, detailing how Captain G.R. Gopinath not only dreamt but achieved the extraordinary. It's inspiring, filled with rich life lessons for anyone who has ever dared to dream big or is looking to navigate the turbulent skies of entrepreneurship.
The Resilient Investor					A Plan for Your Life, Not Just Your Money - Thryft
Hal Brill, Michael Kramer, Christopher Peck  | Berrett-koehler Publishers

The Resilient Investor A Plan for Your Life, Not Just Your Money

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Goodreads rating: 3.73

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In stock: Very Good

Looking at the world with fresh eyes often means seeing familiar landscapes transformed by new ideas. "The Resilient Investor" does just that for your assets, painting a panoramic view of investment that transcends traditional stocks and bonds. It's about investing in your lifestyle and community as much as your portfolio. It encourages a holistic approach to preparing for an unpredictable future, promoting a balance between personal and global well-being. If you're looking to align your life goals with your investment strategy, this book could forge the way.
The End Of Marketing As We Know It - Thryft
Sergio Zyman | Harper Business

The End Of Marketing As We Know It

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Goodreads rating: 3.72

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In stock: Well Read

This book could be a good read for you if you're tired of traditional marketing approaches and looking for fresh ideas to revolutionize your marketing strategies. Sergio Zyman, the former marketing czar of Coca-Cola, shares his counterintuitive tactics and insights that helped increase the market value of the company. With his straightforward and provocative style, Zyman challenges conventional wisdom and offers a unique perspective on transforming marketing in an ever-changing business landscape. Prepare to be inspired and rethink your marketing approach.
Tested Advertising Methods
New
Hahn, Caples  | Prentice Hall

Tested Advertising Methods

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Goodreads rating: 4.23

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In stock: Very Good

Whether you're new to the ad world or a seasoned marketer, "Tested Advertising Methods" is like a masterclass in print. John Caples's work has shaped the industry for decades, and this updated version offers the same candid analysis and award-winning ideas, now aligned with the modern landscape. It's a must-read for anyone wanting to understand how to create ads that truly resonate and drive results.
Secrets of Self-Made Millionaires

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In stock: Very Good

This book might just be what you need if you're resolved to take charge of your financial destiny. Adam Khoo's journey to wealth at an impressively young age is distilled into actionable strategies, not just for high-flying execs but for anyone hungry to escape the daily grind and make their money work for them. It's a coach, mentor, and strategy guide rolled into one.
The New Influencers: A Marketer's Guide to the New Social Media

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In stock: Well Read

If you're looking to navigate the shifting tides of marketing in the digital age, "The New Influencers" could streamline your journey. Paul Gillin unpacks the disruptive power of social media and blogs, offering tangible strategies to engage with key online personalities effectively. Whether you run a small business or helm marketing at a large firm, this book could be the compass you need to leverage the influence economy to your brand's advantage.
How to Prepare Now for What's Next: A Guide to Thriving in an Age of Disruption

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In stock: Very Good

If you're feeling the ground shifting under your business, McQueen's book could serve as your anchor. It's like having a futuristic crystal ball that not only forecasts disruption but also hands you the tools to dodge it. Think of it as building an adaptable business fortress, with you being the architect armed with insight and strategy. This read is particularly essential now because lining up your defenses early can make all the difference – and McQueen’s guide is a comprehensive blueprint to doing just that.
Ice Cream Social: The Struggle for the Soul of Ben & Jerry's

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In stock: Well Read

If you're into business narratives with a scoop of social purpose, "Ice Cream Social" could be your next indulgence. This book tells the gripping tale of Ben & Jerry's, blending entrepreneurial spirit with a commitment to social justice. It's not just about frozen treats; it's about the rocky road of maintaining integrity in the cutthroat world of corporate buyouts. You'll find inspiration in their successes and learn from their stumbles - a real treat for anyone interested in socially conscious business practices.
The Innovation Paradox: Why Good Businesses Kill Breakthroughs and How They Can Change - Thryft
Marc Epstein, Tony Dávila  | Berrett-koehler Publishers

The Innovation Paradox: Why Good Businesses Kill Breakthroughs and How They Can Change

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Goodreads rating: 3.69

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In stock: Very Good

This book could be a good read for professionals looking to understand and implement a more robust innovation culture in their companies. Using relatable examples, the authors show how corporate structures often impede innovation and provide a framework for establishing a Startup Corporation, which incentivizes visionary thinking at all levels. This book offers valuable insight into how even established organizations can cultivate breakthrough innovations.
Superself : Doubling Personal Time - Thryft
Charles J. Givens | Poseidon Pr

Superself : Doubling Personal Time

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Goodreads rating: 3.86

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In stock: Very Good

If you're feeling bogged down by the chaos of life, and seeking a blueprint to help organize and redefine your personal and professional ambitions, "Superself" might just be the guiding compass you're looking for. It's like having a mentor in book form, providing you with practical tools and approaches to take control of your time, set achievable goals, and boost effectiveness. Charles J. Givens' straightforward, no-nonsense advice has already changed many lives; it could be the catalyst for transforming yours, too.
What You See Is What You Get: My Autobiography - Thryft
Alan Sugar | Pan Books

What You See Is What You Get: My Autobiography

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Goodreads rating: 3.86

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In stock: Very Good

If you're inspired by true stories of grit and triumph, Alan Sugar's autobiography could be a striking read. Sugar's raw portrayal of his climb from a council estate to the heights of business success makes you feel like you're right there with him, rooting for every hard-earned victory. It's a candid look behind the curtain of a self-made magnate, which will likely appeal to aspiring entrepreneurs and fans of 'The Apprentice'.
B2B Means Back to Basics Whether It's the Net or Whether It's Not, Business Is Business (In Case You Forgot) - Thryft

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In stock: Very Good

B2B Means Back to Basics is a great read if you're looking to ground yourself in classic business wisdom that stands true regardless of the digital era we're in. Bill Quain's straightforward approach reminds us that despite technological advances, the core of business success remains unaltered. This book could be a reality check and a motivational guide all in one, especially if you're navigating the complexities of modern business environments.
The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns - Thryft
Kim Dushinski | Cyberage Books

The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns

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Goodreads rating: 3.71

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In stock: Very Good

This book is a must-read for anyone looking to understand the intricacies of mobile marketing. With step-by-step guidelines and tips based on real-world experiences, it offers invaluable insights into the world of mobile advertising. Whether you're a small business or a large corporation, this book will equip you with the knowledge and tools to effectively engage with your audience and build stronger consumer relationships. Don't miss out on the opportunity to put your message in the palms of your customers' hands!
Hardball Selling: How to Turn the Pressure on, without Turning Your Customer Off - Thryft
Robert L. Shook | Sourcebooks

Hardball Selling: How to Turn the Pressure on, without Turning Your Customer Off

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Goodreads rating: 3.78

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In stock: Very Good

If you're looking to join the elite top 5 percent of salespeople, "Hardball Selling" is the guide for you. Robert L. Shook shares his 17 years of experience in the trenches, teaching you the provocative and controversial tactics that will set you apart from the competition. This book will show you how to take control of the sale without turning your customer off, allowing you to close deals with confidence. Highly recommended by industry experts, "Hardball Selling" is a must-read for ambitious salespeople looking to up their game.
Wave Three: The New Era in Network Marketing

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In stock: Very Good

If you're considering diving into the realm of network marketing, "Wave Three" could be your indispensable guide. Richard Poe breaks down the concept of multilevel marketing with enthusiasm and clarity. It's the kind of book that might resonate with entrepreneurial spirits looking to understand the intricacies of network marketing and how to thrive within this business model. This book isn't just about the 'what' of network marketing—it delves into the 'why' and 'how,' potentially empowering you for success.
Fewer, Bigger, Bolder: From Mindless Expansion to Focused Growth

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In stock: Well Read

This book is recommended for managers and business owners looking to achieve sustained growth with lower costs. The authors provide a seven-step program to help businesses make fewer but bigger bets, target resources against priorities, simplify operations and unleash the potential of their people. The book challenges conventional wisdom about growth and proves that going Fewer, Bigger, Bolder can transform businesses of any size. The real-life examples of how Sanjay Khosla oversaw revenue growth from $5 billion to $16 billion in six years across sixty countries and how Mohanbir Sawhney advised a portfolio of businesses from Fortune 500 giants to technology start-ups make this a must-read for every business leader.
Go-To Expert, The: How to Grow Your Reputation, Differentiate Yourself From the Competition and Win New Business
New

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In stock: Like New, Very Good

If you've been searching for a way to stand out professionally, 'The Go-To Expert' could be your playbook. It's the kind of read that demystifies personal branding and reputation-building in the corporate world. With clear strategies, it's essentially a guide to becoming the person companies can't wait to hire or do business with. It's about transforming from just another name in the industry to the name that everyone trusts and recommends.
Loops: The Seven Keys to Small Business Success - Thryft
Mike Chaet, Stephen Lundin, Vince Moravek  | Mcgraw Hill

Loops: The Seven Keys to Small Business Success

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Goodreads rating: 3.6

Regular price RM21.96 MYR from RM14.52 MYR Save up to 51%

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In stock: Very Good

Loops: The Seven Keys to Small Business Success could be a good read for you if you're a budding entrepreneur looking for practical advice. This book takes you on a journey through the eyes of Tony, a business student, as he learns valuable lessons about what it takes to run a successful small business. Through a unique blend of storytelling and real-world examples, Loops offers actionable insights and strategies that can help you navigate the challenges of entrepreneurship. Get ready to unlock the secrets to small business success!
I Feel Great and You Will Too!: An Inspiring Journey of Success with Practical Tips on How to Score Big in Life - Thryft
Pat Croce | Touchstone

I Feel Great and You Will Too!: An Inspiring Journey of Success with Practical Tips on How to Score Big in Life

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Goodreads rating: 3.85

Regular price RM33.13 MYR from RM14.52 MYR Save up to 56%

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In stock: Well Read

This book could be a good read for anyone who needs a boost of motivation and inspiration. Pat Croce's journey from the training room to the boardroom is a captivating tale of resilience and positivity. With his irrepressible attitude and practical tips on goal setting, communication, and creative thinking, readers are sure to be inspired to achieve greatness in their own lives. Plus, his "Ten Commandments of Customer Service" provide valuable insights for aspiring entrepreneurs. Get ready to feel great and score big in life!
High Output Management
Andrew S. Grove | Vintage

High Output Management

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Goodreads rating: 4.3

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In stock: Well Read

Recommendation: High Output Management is a must-read for aspiring entrepreneurs and business leaders seeking to create and maintain successful companies. With practical advice and observations, the book covers techniques for creating highly productive teams and demonstrating methods of motivation that lead to peak performance. Grove's experiences as CEO and employee number three at Intel make this book an essential resource for those looking to navigate real-life business scenarios.
Built-In Social: Essential Social Marketing Practices for Every Small Business

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In stock: Like New

If you’re looking to reshape your business with a social first mindset, "Built in Social" might be right up your alley. This isn't about aimlessly throwing content into the void; it's a methodical approach to fostering genuine connections and leveraging them to make your business thrive. Imagine gaining the trust of your customers so deeply that they help you shape the future of your products and services—that's the kind of engagement Jeff Korhan encourages you to build.
Advertising and Promotion: An Integrated Marketing Communications Perspective - Thryft
Michael A. Belch, George E. Belch  | Mcgraw-hill Education (ise Edi

Advertising and Promotion: An Integrated Marketing Communications Perspective

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Goodreads rating: 3.82

Regular price RM21.96 MYR from RM14.52 MYR Save up to 43%

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Belch/Belch 8th edition continues its advertising focus with an emphasis on IMC. It includes comprehensive coverage of agency issues and creative work related to the IMC mix. The authors emphasize the importance of utilizing various tools such as advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling to communicate with consumers effectively. The book reflects the shift towards implementing an integrated marketing communications strategy and highlights the significance of using all available promotional tools to convey a unified message to consumers. The integrated marketing communications perspective discussed in the text is crucial for understanding modern business practices.
Secrets of Power Negotiating: Inside Secrets from a Master Negotiator

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In stock: Very Good

If you've ever felt outmaneuvered in negotiations, this book is your game changer. Dawson's insights dismantle the fear of negotiation, replacing it with solid, tactical knowledge. It's like having a mentor guide your every move, ensuring you approach each deal with confidence and the know-how to emerge successful. Applying these strategies means you're not just bargaining – you're elevating the art of negotiation in your business and personal life.
Clockspeed: Winning Industry Control in the Age of Temporary Advantage

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In stock: Well Read

If you're wrestling with the rapid changes in your industry, "Clockspeed" might resonate with you. Charles Fine offers sharp insights that could shift how you anticipate and react to market changes. This book is particularly intriguing for managers and entrepreneurs seeking strategies to stay ahead in an environment where the only constant is change.

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