Personal Development Books

Our Personal Development section offers a world of insight and self-discovery. From transforming one’s mindset to building habits and routines for success, these books help unlock our potential. Whether you’re seeking guidance on productivity, emotional intelligence or mindfulness, find invaluable resources here.

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Newcomer's Handbook for Moving To And Living In London - Thryft
Janetta Willis | First Books Inc

Newcomer's Handbook for Moving To And Living In London

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Goodreads rating: 4.13

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In stock: Very Good

This book could be a good read for you if you're a newcomer to London and in need of comprehensive guidance. From detailed neighborhood profiles to essential services, childcare, and transportation, this handbook provides invaluable information to help you settle in smoothly. Users have praised its thoroughness and consider it a must-have for anyone moving to London.
Rich Dad's Retire Young, Retire Rich : How to Get Rich and Stay Rich Forever! - Thryft
Sharon L. Lechter, Robert T. Kiyosaki  | Business Plus

Rich Dad's Retire Young, Retire Rich : How to Get Rich and Stay Rich Forever!

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Goodreads rating: 4.09

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If the grind of daily work feels like a never-ending cycle to you, Kiyosaki's roadmap to financial liberation could be your escape plan. The author isn't just theorizing—he's walked the walk, retiring rich before his mid-thirties. This book has inspired countless readers to rethink their approach to work, savings, and investments. It's for anyone dreaming of a life where ‘work’ is optional and ‘financial stress’ is a thing of the past.
The Trainer's Tool Kit - Thryft
Kathy Conway, Cy Charney  | Amacom

The Trainer's Tool Kit

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Goodreads rating: 3.53

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In stock: Very Good

If you're leading a team or teaching others, "The Trainer's Tool Kit" could be the goldmine you need. It streamlines the essence of training into digestible pieces, making it easier for you to refresh your methods and apply them on the fly. The book’s updated content ensures you’ll have contemporary techniques at your disposal.
McNae's Essential Law for Journalists
Mark Hanna | Oxford University Press

McNae's Essential Law for Journalists

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Goodreads rating: 3.84

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In stock: Very Good

If you're navigating the journalistic landscape, this book is a must-have. As someone likely to encounter the complex web of legal issues in media, having McNae's Essential Law for Journalists on your desk means you'll have a trusted source to help steer through the legalities. It's updated, comprehensive, and serves not just as a textbook but as a day-to-day reference to keep your work legally sound.
How to Prepare Now for What's Next: A Guide to Thriving in an Age of Disruption

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In stock: Very Good

If you're feeling the ground shifting under your business, McQueen's book could serve as your anchor. It's like having a futuristic crystal ball that not only forecasts disruption but also hands you the tools to dodge it. Think of it as building an adaptable business fortress, with you being the architect armed with insight and strategy. This read is particularly essential now because lining up your defenses early can make all the difference – and McQueen’s guide is a comprehensive blueprint to doing just that.
Billion-Dollar Lessons
Chunka Mui, Paul B. Carroll  | Portfolio

Billion-Dollar Lessons

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Goodreads rating: 3.86

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If you've ever feared making a costly mistake in your entrepreneurial journey, "Billion-Dollar Lessons" could be a critical read for you. Authors Carroll and Mui delve deep into the stunning flameouts of numerous businesses, allowing you to arm yourself with knowledge gleaned from their costly missteps. It's a book that flips the script on success literature by highlighting the importance of failure as a learning tool.
Radical Marketing: From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big
Sam Hill, Glenn Rifkin  | Harper Business

Radical Marketing: From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big

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Goodreads rating: 3.73

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Feeling stuck with traditional marketing strategies? "Radical Marketing" could be an eye-opener for you, distilling the essence of how ten companies, including names like the Grateful Dead and Sam Adams, defied conventional wisdom and achieved massive success. The authors, Sam Hill and Glenn Rifkin, lay out an accessible roadmap that balances the emotional connection with customers and long-term growth, all without relying on hefty advertising budgets. This book might just inspire you to rethink your approach and potentially trigger a marketing revolution in your own business.
Personal Conflict Management : Theory and Practice - Thryft
Suzanne McCorkle, Melanie J. Reese  | Pearson

Personal Conflict Management : Theory and Practice

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Goodreads rating: 3.96

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In stock: Very Good

This book can be a valuable resource for individuals who want to learn how to manage conflicts in various situations. With the help of its theories and skills approach, it emphasizes both theoretical and practical aspects of conflict resolution. The book discusses competitive and cooperative theories that present contrasting perspectives on conflict management. It also provides case studies, examples, essay suggestions, and discussion questions to facilitate an interactive learning environment for students and instructors alike. Overall, the book is an enjoyable and thought-provoking guide to enhance conflict management skills.
Electronic Commerce - Thryft
Gary P. Schneider, James T. Perry  | Course Technology

Electronic Commerce

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Goodreads rating: 3.6

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This book is a must-read for anyone interested in understanding the complexities of electronic commerce. With a balanced blend of technical and business topics, it provides a comprehensive introduction to this rapidly growing field. The inclusion of real-world case studies and examples makes it easier to grasp the concepts and apply them in practical scenarios. Whether you're a business professional looking to implement e-commerce strategies or a tech enthusiast curious about the workings of online transactions, this book has got you covered. So dive in and unravel the secrets of electronic commerce!
Lead the Work: Navigating a World Beyond Employment

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In stock: Well Read

If you're fascinated by the seismic shifts transforming today's job market, "Lead the Work" is a valuable resource. With a forward-thinking approach, the book dissects the trend of impermanent employment and provides you with solid management strategies to navigate the wave of change. It's a must-read for managers and leaders keen on ensuring their organization stays competitive in a world where traditional employment bonds are dissolving.
Organizational Behaviour: An Introductory Text
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In stock: Well Read

If you're aiming to grasp the complexities of how people act within organizations, this book could be your guide. Not only does it delve into power dynamics and the impact of technology on change, but it also tackles contemporary issues such as gender and race in the workplace. This could help you understand and navigate your professional environment better, or even excel in a management role.
Rich Dad's Conspiracy of the Rich: The 8 New Rules of Money - Thryft
Robert T. Kiyosaki | Business Plus

Rich Dad's Conspiracy of the Rich: The 8 New Rules of Money

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Goodreads rating: 4.02

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In stock: Well Read

Considering the economic turbulence and uncertainty, this book might strike a chord with you if you're eager to understand not just how we got here, but also what to do moving forward. Kiyosaki offers a unique perspective on wealth and the economy that challenges conventional beliefs. It's interactive, it comes with insights from a diverse global community, and it promises practical advice that could help weather financial storms. The book's collaborative nature virtually guarantees insights that are broad-ranging and deeply scrutinized.
Aftershock - Thryft
David Wiedemer | Wiley

Aftershock

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Goodreads rating: 3.65

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In stock: Well Read

Considering the complex nature of today's global economy, 'Aftershock' may be particularly valuable to you if you're interested in safeguarding your investments against future crises. The authors who foresaw the 2008 financial collapse offer not just warnings but practical advice – providing you with a blueprint to navigate potential economic turmoil and find stability even as markets fluctuate. It's like a financial survival guide for the storms on the economic horizon.
Secrets of Great Rainmakers: The Keys to Success and Wealth

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If you're looking to sharpen your competitive edge and truly stand out, "Secrets of Great Rainmakers" is an essential guide. The author, Jeffrey J. Fox, has a knack for distilling insights from the best in the business. You'll find a treasure trove of strategies here that are not just effective, but also bring a fresh perspective to success and wealth, making it a compelling read for budding entrepreneurs and established professionals alike.
Harvard Business Review on Breakthrough Thinking

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In stock: Well Read

If you're looking to spark a transformation in how you or your company thinks about and fosters innovation, this book is a treasure trove. It's not just about flashes of creative genius; it's about structuring your strategic processes to nurture and sustain breakthrough thinking. Harvard Business Review's collection gives you access to a mindset that has shaped successful strategies for countless professionals.
The Rogue Warrior's Strategy for Success : A Commando's Principles of Winning - Thryft
Richard Marcinko | Pocket

The Rogue Warrior's Strategy for Success : A Commando's Principles of Winning

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Goodreads rating: 3.94

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In stock: Well Read

This book is perfect for individuals who are looking for unconventional and aggressive strategies to succeed in both their personal and professional lives. With insights from a former Navy commando, readers can expect to gain valuable skills and tactics that can help them overcome challenges and reach their goals faster. The book's distinct feature is its focus on unconventional and unorthodox thinking, which could be appealing for readers who are looking for unconventional approaches to success.
Accounting: Texts and Cases (Int'l Ed) - Thryft
Robert N. Anthony | Mcgraw Hill Higher Education

Accounting: Texts and Cases (Int'l Ed)

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Goodreads rating: 3.71

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This book will be a great asset for accounting students and professionals as it provides a comprehensive overview of both financial and managerial accounting. The 109 cases presented throughout the book will help readers understand how the concepts can be applied in real business scenarios. The book has been updated to reflect the latest changes in accounting and covers broader issues of control and corporate strategy.
Marketing Management : An Asian Perspective - Thryft
Chin Tiong Tan, Swee Hoon Ang, Philip Kotler  | Pearson

Marketing Management : An Asian Perspective

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Goodreads rating: 3.85

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In stock: Very Good

If you're navigating the dynamic markets of Asia, this book is your compass. It delves into the regional economic shifts and their marketing implications, offering fresh perspectives tailored to the unique challenges faced by Asian businesses. With concrete examples and a focus on practical applications, it's an essential resource for professionals seeking to stay ahead in a diverse and rapidly changing environment.
Wedding Bible - Thryft
Sarah Haywood | Unkno

Wedding Bible

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Goodreads rating: 3.54

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In stock: Well Read

Recommendation: The Wedding Bible is an excellent resource for anyone planning a wedding, but especially for those looking to create a stylish and sophisticated event. The book offers detailed advice and shopping tips, planning solutions, and checklists, along with money-saving advice for brides on a budget. What sets this book apart is the insights and tips from some of the biggest names in the international events industry, providing inspiration and guidance for creating a truly memorable wedding.
The New IT: How Technology Leaders Are Enabling Business Strategy in the Digital Age

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In stock: Well Read

If you're feeling the pressure of the digital age and its impact on business IT, "The New IT" could be the game-changer you need. Jill Dyché's approach isn't just theoretical; it's packed with case studies and actionable strategies that could help align your IT initiatives with your business goals. Reading this, you might just find the inspiration to reinvent your organization's IT landscape and secure a stronger role in your company's future trajectory.
Perfect Phrases for Performance Reviews
Douglas Max | Mcgraw Hill

Perfect Phrases for Performance Reviews

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Goodreads rating: 3.92

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In stock: Very Good

If you're leading a team and dread performance review time, "Perfect Phrases for Performance Reviews" might just be the resource you're looking for. This book offers a plethora of ready-to-use phrases that can help you communicate more effectively with your employees. You'll find it easier to describe a wide range of performance issues and workplace behaviors in a way that's constructive and clear, which is especially valuable if you're aiming to inspire growth and improvement without causing unnecessary discomfort or misunderstanding.
How to Master the Art of Listing and Selling Real Estate - Thryft
Tom Hopkins | Prentice Hall Press

How to Master the Art of Listing and Selling Real Estate

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Goodreads rating: 4.04

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In stock: Very Good, Well Read

If you're just starting or striving to improve in real estate, Tom Hopkins' book provides a valuable mentor in print. The strategies covered aren't just theoretical—they're tried and true, distilled from Hopkins' own successful career. You'll get tangible tips, from getting listings to closing deals, all in a way that's straightforward and effective. It's a resource that can help you become the top salesperson you aim to be.
Moving to Great: Unleashing Your Best in Life and Work - Thryft
Eric Boles | Stone Lounge Press

Moving to Great: Unleashing Your Best in Life and Work

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Goodreads rating: 4.29

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Moving to Great could be a good read for someone looking to improve themselves in both their personal and professional lives. This book offers practical strategies for unleashing one's best potential. Readers will appreciate the author's direct approach to personal development, which focuses on cultivating one's strengths and leveraging them to achieve success.
Marketing Management: Asian Perspectives - Thryft
Swee Hoon Ang, Philip Kotler, Siew Meng Leong  | Prentice Hall

Marketing Management: Asian Perspectives

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Goodreads rating: 3.85

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This book is highly recommended for professionals in the marketing field who are seeking to understand the unique challenges of Asian markets. It offers practical insights into the behavior of Asian consumers and markets, providing updated empirical data and country-by-country analyses. The addition of new marketing examples from China, Hong Kong, and India, as well as end-of-chapter concept applications, make it a valuable resource for real businesses facing marketing challenges in Asia.
Don't Worry, Make Money - Thryft
Richard Ph. D. Carlson | Hyperion

Don't Worry, Make Money

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Goodreads rating: 3.71

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This book is a great read for individuals who are feeling stressed and anxious about their careers. It offers 100 unique strategies for living a more fulfilling life while earning more money. The book also delves into specific money-saving and earning strategies, such as buying large deductible insurance and investing in the market. With Carlson's advice, readers can strive to attain a more productive and carefree life by focusing on the "critical inch" of their business and refusing to allow worry to hold them back.
What the Customer Wants You to Know: How Everybody Needs to Think Differently - Thryft
Ram Charan | Penguin India Portfolio

What the Customer Wants You to Know: How Everybody Needs to Think Differently

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Goodreads rating: 3.72

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This book could be a good read for anyone who is tired of traditional selling methods and wants to thrive in today's competitive market. Ram Charan's insights on value creation selling provide a fresh perspective on how to build a successful business by understanding and meeting the needs of customers. Through practical examples and clear explanations, the author guides readers towards a mindset shift that can lead to long-lasting customer relationships and increased profitability. Get ready to revolutionize your approach to selling and unlock the power of customer-centric thinking!
Crafting and Executing Strategy: The Quest for Comptetitive Advantage: Concepts and Cases - Thryft

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In stock: Well Read

Crafting and Executing Strategy offers a comprehensive guide for business professionals looking to gain a competitive edge in today's market. Featuring a diverse selection of high-profile case studies, readers will be able to hone their analytical tools and apply key concepts to real-life situations. With its highly effective support materials, this book is a must-have for anyone looking to stay ahead of the curve in strategic management.
Built-In Social: Essential Social Marketing Practices for Every Small Business

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In stock: Like New

If you’re looking to reshape your business with a social first mindset, "Built in Social" might be right up your alley. This isn't about aimlessly throwing content into the void; it's a methodical approach to fostering genuine connections and leveraging them to make your business thrive. Imagine gaining the trust of your customers so deeply that they help you shape the future of your products and services—that's the kind of engagement Jeff Korhan encourages you to build.
Total Global Strategy - Managing For Worldwide Competitive Advantage - Thryft
George S. Yip | Prentice Hall

Total Global Strategy - Managing For Worldwide Competitive Advantage

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Goodreads rating: 3.53

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In stock: Very Good

This book is a must-read for any business owner or manager looking to take their company to the global stage. It provides a systematic framework for evaluating and implementing a successful global strategy. With a focus on business-level strategies, it offers practical guidance on how to navigate the complexities of the global market and achieve a competitive advantage on a worldwide scale. By understanding the interaction between industry globalization drivers and the appropriate global strategy response, this book will help you unlock the potential of your business and thrive in the global economy. Get ready to take your business to new heights!
The Truth About Negotiations
Leigh L. Thompson | Ft Pr

The Truth About Negotiations

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Goodreads rating: 3.76

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In stock: Well Read

Leigh L. Thompson's book could be just the resource you're looking for if you're keen to sharpen your negotiation skills. Whether you're in sales, management, or simply looking to improve your day-to-day interactions, the 53 truths laid out here are bite-sized enough to grasp quickly yet powerful enough to make a real impact on your technique. Plus, the promise of better business relationships and win-win outcomes makes it a smart investment of your reading time.
Little Book Of Leadership (EDN - 1) - Thryft
Paul Hersey, PAUL HERSEY JEFFREY GITOMER  | Prentice Hall

Little Book Of Leadership (EDN - 1)

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Goodreads rating: 4.07

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In stock: Well Read

This book provides practical tips and techniques for effective leadership in a concise, easy-to-read format. With insights from renowned authors Jeffrey Gitomer and Paul Hersey, readers can expect to gain a deeper understanding of leadership and how to apply it in their personal and professional lives. Users might appreciate the book's accessibility and practicality in a world where leadership is a valuable skill in any setting.
The New Conceptual Selling - Thryft
Robert B. Miller | Kogan Page Ltd

The New Conceptual Selling

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Goodreads rating: 3.79

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In stock: Very Good

If you're interested in refining your sales technique with a focus on truly understanding and addressing the needs of your clients, "The New Conceptual Selling" is an essential read. The book's systematic approach is praised for producing tangible improvements in sales outcomes. It's not about manipulative tactics; it's about thorough preparation and genuine customer engagement, which could revolutionize your way of doing business.
Making Money from Stocks and Shares: A Simple Guide to Increasing Your Wealth by Consistent Investment in the Stock Market
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In stock: Very Good

If the stock market has always seemed like a foreign language to you, Jamie E. Smith's book is the Rosetta Stone you've been waiting for. Chock-full of practical steps and relatable examples, it'll guide you through investing with a clear, uncomplicated approach. You'll learn to leverage human behavior, understand the true value of shares, and develop a consistent strategy that can grow your wealth steadily over time. It's like having a financial mentor at your fingertips.
The Five Steps to a Winning Mindset: What Sport Can Teach Us About Great Leadership - Thryft
Damian Hughes | Macmillan Uk

The Five Steps to a Winning Mindset: What Sport Can Teach Us About Great Leadership

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Goodreads rating: 4.12

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In stock: Very Good

If you're passionate about sports and keen to translate that into leadership excellence, "The Five Steps to a Winning Mindset" could be a slam dunk for you. Damian Hughes lays out relatable principles that harness the dynamism and strategy of sports to empower your professional or personal leadership journey. It's not just about managing a team; it's about sculpting an environment that breeds success, where every story and emotion plays a critical role. This book could help you elevate your game in management and teamwork.
Four Days With Dr. Deming - A Strategy For Modern Methods Of Management

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In stock: Very Good

If you're striving to improve your business methods and embrace quality-focused management, "Four Days With Dr. Deming" is a treasure. It distills the expertise of a management legend into digestible pieces, challenging the status quo of short-sighted practices. It's the kind of book that could transform your approach to leadership and process optimization, nudging you towards long-term success.
High Output Management
Andrew S. Grove | Vintage

High Output Management

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Goodreads rating: 4.3

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In stock: Well Read

Recommendation: High Output Management is a must-read for aspiring entrepreneurs and business leaders seeking to create and maintain successful companies. With practical advice and observations, the book covers techniques for creating highly productive teams and demonstrating methods of motivation that lead to peak performance. Grove's experiences as CEO and employee number three at Intel make this book an essential resource for those looking to navigate real-life business scenarios.
Virtual Teams : Reaching Across Space, Time and Organizations with Technology - Thryft
Jeffrey Stamps, Jessica Lipnack  | Wiley

Virtual Teams : Reaching Across Space, Time and Organizations with Technology

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Goodreads rating: 3.83

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In stock: Well Read

This book could be a good read for individuals interested in efficiently working in teams while collaborating virtually, across various locations and organizations. It provides an understanding of the challenges and opportunities that arise with virtual teams, along with real-life case studies from companies like AT&T, Hewlett-Packard, NCR, and Bank of Boston. The book also offers insights on using technology effectively for distributed work.
Six Pixels of Separation: Everyone Is Connected - Connect Your Business to Everyone

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In stock: Very Good

If you're keen on making waves in the digital marketing ocean, "Six Pixels Of Separation" is your navigation chart. Mitch Joel dives into how connectivity shapes marketing today, offering insights that could transform your business approach and widen your reach. It's a treasure map for entrepreneurs aiming to harness the power of the Internet's boundless audiences.
The Six Sigma Way: How GE, Motorola, And Other Top Companies Are Honing Their Performance - Thryft

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In stock: Very Good

If you're looking to understand how major corporations achieve remarkable efficiency and quality, "The Six Sigma Way" offers a deep dive into the methodology that's been adopted by industry leaders. It's not just theory; it's practical insight that could transform your approach to process improvement and operational excellence. Consider it a must-read if you're in the business of business optimization.
The Leadership Pipeline: How to Build the Leadership Powered Company

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In stock: Well Read

If you're aiming to bolster leadership within your organization, "The Leadership Pipeline" is like a treasure map to nurturing in-house talent. It stands apart, not as a theoretical treatise but as a practical guide grounded in extensive executive assessments. Delving into this read, you'll gain insights on how to identify and develop potential leaders at different organizational levels, ensuring your company's leadership remains robust and future-ready.
Effective Immediately: How to Fit In, Stand Out, and Move Up at Your First Real Job

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In stock: Well Read

This book is perfect for recent college grads or new hires who are looking to make a positive and lasting impression in their first job. Effective Immediately offers practical advice and useful resources for navigating the challenges of the workplace, and teaches valuable skills like conflict resolution, project management, and leadership. The book's emphasis on using every task as an opportunity to shine, no matter how small, makes it stand out as a unique and empowering career guide for young professionals.
Thick Face, Black Heart : The Path to Thriving, Winning & Succeeding - Thryft
Chin-Ning Chu | Balance

Thick Face, Black Heart : The Path to Thriving, Winning & Succeeding

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Goodreads rating: 4.06

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In stock: Well Read

This book could be a good read for individuals who are interested in learning how ancient Chinese military wisdom can be applied in the modern competitive world of business. It is an insightful guide that helps readers develop an unbreakable spirit and approach problems without fear, by adopting an ancient military philosophy. Readers could appreciate its clear and straightforward writing style that helps convey the author’s message effectively.
The One-Page Sales Coach: New and Revised - Thryft
Dean Minuto | Createspace Independent Publishing Platform

The One-Page Sales Coach: New and Revised

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Goodreads rating: 3.88

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In stock: Very Good

This book is for anyone who wants to improve their sales skills and increase their success rate. With a condensed and practical approach, it provides simple and powerful tools that can be implemented immediately. The "One-Page Sales Coach" stands out from other sales books by offering a four-box tool that simplifies the sales process and seven strategies based on decades of research. It also emphasizes the importance of making a difference, simplifying your message, and making it personal. If you're looking for a concise and effective guide to sales, this book is for you.
30 Days to Online PR & Marketing Success
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Gail Z. Martin | Weiser

30 Days to Online PR & Marketing Success

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Goodreads rating: 3.64

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In stock: Very Good

If you're aiming to amplify your brand's online presence without breaking the bank, "30 Days to Online PR & Marketing Success" could be your guide. Gail Z. Martin meticulously lays out actionable steps to harness the power of online PR and marketing. Imagine elevating your product's visibility globally, tapping into the tricks that deliver results, all orchestrated in digestible daily efforts that fit even the busiest schedule.
Matching Supply with Demand: An Introduction to Operations Management - Thryft
Gérard Cachon | Mcgraw Hill Higher Education

Matching Supply with Demand: An Introduction to Operations Management

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Goodreads rating: 3.61

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In stock: Well Read

Covering key topics in the field, this book performs the analysis needed to inform and support a practical business solution when the use of quantitative tools or formal modeling is indicated.
Moving Mountains: Lessons in Leadership and Logistics from the Gulf War - Thryft
Jeffrey L. Cruikshank, William G. Pagonis  | Harvard Business School Pr

Moving Mountains: Lessons in Leadership and Logistics from the Gulf War

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Goodreads rating: 3.82

Regular price RM32.26 MYR from RM21.93 MYR Save up to 36%

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In stock: Very Good

If you're fascinated by the combination of military strategy and the often-overlooked aspect of logistics, "Moving Mountains" might be the book for you. It provides a captivating first-hand account which could give you not just a history lesson, but also a masterclass in leadership and efficiency under pressure. General William G. Pagonis's insights could be especially invaluable if you're interested in management or just love learning about the behind-the-scenes of historical events.
101 Great Answers to the Toughest Interview Questions
Ron Fry | Cengage Learning

101 Great Answers to the Toughest Interview Questions

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Goodreads rating: 3.76

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You're probably searching for that edge in job interviews—the kind of composed confidence that comes from being prepared for anything they throw at you. Ron Fry's book could be that secret weapon. With insights into the employer's mind, it could transform anxiety-inducing questions into opportunities to showcase your strengths. It's a preparation guide that's stood the test of time and the scrutiny of half a million job seekers. If they found it indispensable, chances are, you might too.
Crash Course : The American Automobile Industry's Road from Glory to Disaster - Thryft

Crash Course : The American Automobile Industry's Road from Glory to Disaster

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Goodreads rating: 3.91

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In stock: Very Good

This book explores the history of the American automobile industry, including the missed opportunities and poor decisions that led to its downfall. It covers the role of government in the industry's financial troubles and the controversial bailout of Chrysler. Overall, Crash Course is a compelling and informative read for anyone interested in the history of the auto industry and its impact on American society.
Fundamentals of Strategy - Thryft
Gerry Johnson | Pearson Education

Fundamentals of Strategy

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Goodreads rating: 4.02

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If you're diving into the world of strategic planning and business development, "Fundamentals of Strategy" could serve as your compass. It breaks down complex concepts into understandable chunks, pairing theory with practical tools to navigate the corporate seas. Perfect for students and budding strategists looking to ground themselves in the essentials.
Consumer Behavior - Thryft
Leon G. Schiffman, Leslie Lazar Kanuk  | Pearson Higher Education

Consumer Behavior

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Goodreads rating: 4.0

Regular price RM21.93 MYR from RM14.49 MYR Save up to 51%

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In stock: Well Read

Consumer Behavior is a must-read for marketers and business owners looking to understand the intricacies of consumers' buying habits. The book delves deep into the psychology of consumers, explaining why and how they make purchasing decisions. Through real-life examples and case studies, the authors provide valuable insights and strategies for businesses to effectively target and engage their audience.

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