Personal Development Books

Our Personal Development section offers a world of insight and self-discovery. From transforming one’s mindset to building habits and routines for success, these books help unlock our potential. Whether you’re seeking guidance on productivity, emotional intelligence or mindfulness, find invaluable resources here.

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Model Business Letters, E-Mails & Other Business Documents
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This book could be a good read for someone who wants to improve their business writing skills and create professional correspondence. With its comprehensive guide and practical tips, it will help you write clear and effective emails, letters, and other business documents.
The New Professionals: The Rise of Network Marketing As the Next Major Profession - Thryft
James W. Robinson, Charles W. King  | Three Rivers Press

The New Professionals: The Rise of Network Marketing As the Next Major Profession

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Goodreads rating: 4.16

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This book offers a deep dive into an industry that's reshaping the concept of work for many. If you've ever considered leaving your traditional career path for something more flexible and potentially rewarding, "The New Professionals" could provide the perspective shift you need. It's praised as an authoritative source, suggesting that you'll get both a historical and futuristic view of network marketing. This could be the support and affirmation for those contemplating this significant career switch.
Confessions of an Entrepreneur					How to Survive the Highs and Lows of Starting Up - Thryft
Chris Robson | Ft Pr

Confessions of an Entrepreneur How to Survive the Highs and Lows of Starting Up

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Goodreads rating: 3.54

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"Confessions of an Entrepreneur" isn't your standard business guide—it's an emotional rollercoaster, a raw insight into the soul of entrepreneurship. If you've got dreams of starting up and are bracing for the highs and gut-wrenching lows, Chris Robson offers a rare look behind the curtains. The book's personal anecdotes from heavy hitters in the entrepreneurial world complement Chris's candid narrative, making it a must-read for anyone ready to embrace the thrills and spills of business making. It's an honest account that will arm you with the emotional fortitude necessary for the startup battlefield.
The Bootstrapper's Bible: How to Start and Build a Business With a Great Idea and (Almost) No Money
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If you've got a brilliant business idea simmering in your mind but your wallet is echoing empty halls, Seth Godin's "The Bootstrapper's Bible" might just be your guide to turning that idea into reality. Godin is a master at distilling complex business concepts into actionable advice, especially for those with more creativity than capital. You'll find his 'magic rules' and 'commandments' aren't just inspiring—they're practical stepping stones to bootstrap your way to success without a financial safety net.
Games of Strategy 1e - Thryft
Avinash K. Dixit, Susan Skeath  | W W Norton

Games of Strategy 1e

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Goodreads rating: 3.98

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All introductory textbooks begin by attempting to convince the student readers that the subject is of great importance in the world, and therefore merits their attention. The physical sciences and engineering claim to be the basis of modern technology and therefore of modern life; the social sciences discuss big issues of governance, for example, democracy and taxation; the humanities claim that they revive your soul after it has been deadened by exposure to the physical and social sciences and to engineering. Where does the subject "games of strategy," often also called game theory, fit into this picture, and why should you study it? Dixit and Skeath's Games of Strategy offers a practical motivation much more individual and closer to your personal concerns than most other subjects. You play games of strategy all the with your parents, siblings, friends, enemies, even with your professors. You have probably acquired a lot of instinctive expertise, and we hope you will recognize in what follows some of the lessons you have already learned. This book's authors will build on this experience, systematize it, and develop it to the point where you will be able to improve your strategic skills and use them more methodically. Opportunities for such uses will appear throughout the rest of your life; you will go on playing such games with your employers, employees, spouses, children, and even strangers. Not that the subject lacks wider importance. Similar games are played in business, politics, diplomacy, wars--in fact
No B.S. Time Management for Entrepreneurs: The Ultimate No Holds Barred Kick Butt Take No Prisoners Guide to Time Productivity and Sanity - Thryft

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If you’re struggling to keep up with the relentless pace of new tech and communication overload, this book is like a life raft. Dan S. Kennedy cuts through the chaos with a straightforward approach to managing your time effectively, so you can focus on what’s truly important for your business. It's like having an experienced mentor who ensures you invest your hours where they count, freeing you from the trivial many to conquer the essential few.
212 Service: The 10 Rules for Creating a Service Culture
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If you're in search of a quick guide that can help transform your team's approach to customer service, "212 Service" is it. Mac Anderson has a knack for distilling complex concepts into bite-sized, easy-to-implement ideas. By spending just half an hour with this book, you and your team can learn fundamental rules that could make a genuine difference in creating a service culture that stands out.
Essentials of Services Marketing - Thryft
Jochen Wirtz, Patricia Chew, Christopher Lovelock  | Pearson Education

Essentials of Services Marketing

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Goodreads rating: 3.93

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Essentials of Services Marketing is a must-read for anyone looking to explore the world of services marketing, offering a visually engaging learning experience alongside clear and concise language. With an emphasis on global perspectives, this book provides valuable insights and expertise on the topic. Highly recommended for undergraduate services marketing courses.
The Twenty-Two Biggest Mistakes and How to Correct Them - Thryft
James K. Van Fleet | Prentice Hall Press

The Twenty-Two Biggest Mistakes and How to Correct Them

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Goodreads rating: 3.69

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As you climb the management ladder, stumbling blocks are inevitable. "The Twenty-Two Biggest Mistakes" could be your guide to navigating these challenges. With practical advice stemming from years of leadership experience, this book is like having a seasoned mentor at your side. It’s a great read for proactive learners and leaders keen on refining their managerial skills to inspire confidence in their teams.
Why Entrepreneurs Eat Bananas - Thryft
Simon Tupman | Marshall

Why Entrepreneurs Eat Bananas

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Goodreads rating: 3.72

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In stock: Very Good

This book offers practical tips on how to connect with customers, win new ones, improve relationships with colleagues, and create a better personal life. It empathizes with entrepreneurs and provides "best practices" that will lead to sustained success in business and a more satisfying life. The author's use of bananas as a metaphor for energy and quick fuel underscores his message of the importance of energy-boosting tips and advice for entrepreneurs.
The Hour Between Dog and Wolf: Risk-Taking, Gut Feelings and the Biology of Boom and Bust
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If the stock market’s volatility both intrigues and baffles you, "The Hour Between Dog and Wolf" could help demystify the science behind financial risks. It dives into the compelling intersection of trading psychology and biology, exploring how our bodies react and adapt to the stresses and triumphs of the trading world. A perfect pick for anyone interested in the human side of economics and the biological underpinnings of decision-making in high stakes environments.
Economics - Thryft
John Sloman, Alison Wride  | Pearson Canada

Economics

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Goodreads rating: 3.96

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In stock: Very Good

This book is a great resource for anyone seeking to gain a solid understanding of basic economic concepts. It explains the subject in simple, easy-to-understand language with clear, concise examples. The book's unique and distinctive feature is its comprehensive coverage of the latest economic issues, ensuring readers stay informed on any latest developments in the field. Highly recommended for students or anyone interested in economics.
Behavior in Organizations. - Thryft
Robert A. Baron, Jerald Greenberg  | Pearson Prentice Hall

Behavior in Organizations.

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Goodreads rating: 3.56

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If you're stepping into a managerial role, this book could be like a mentor tucked away in your desk drawer. 'Behavior in Organizations' breaks down the psychology behind day-to-day interactions in the business world, handing you the keys to effectively motivate and lead your team. Understand what makes your colleagues tick and transform those insights into a harmonious and productive work environment.
The End Of Marketing As We Know It - Thryft
Sergio Zyman | Harper Business

The End Of Marketing As We Know It

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Goodreads rating: 3.72

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This book could be a good read for you if you're tired of traditional marketing approaches and looking for fresh ideas to revolutionize your marketing strategies. Sergio Zyman, the former marketing czar of Coca-Cola, shares his counterintuitive tactics and insights that helped increase the market value of the company. With his straightforward and provocative style, Zyman challenges conventional wisdom and offers a unique perspective on transforming marketing in an ever-changing business landscape. Prepare to be inspired and rethink your marketing approach.
R for Dummies - Thryft
Joris Meys, Andrie De Vries  | For Dummies

R for Dummies

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Goodreads rating: 3.88

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If you've ever felt daunted by the complexities of R, "R for Dummies" could be your ally. This book takes a gentle approach, ideal if you're a newcomer to statistical programming. It promises to ease the learning curve with practical examples and step-by-step guidance, all while keeping things light and digestible. It's especially appealing for its pragmatic tips on integrating R with programs you might already be familiar with, like Excel.
The Essays of Warren Buffett: Lessons for Investors and Managers

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Considering you're looking to sharpen your financial acumen, this book is like grabbing a coffee with Warren Buffett himself. The wisdom inside is distilled from decades of Buffett's own letters to shareholders, providing timeless advice that's applicable whether you're a budding investor or a seasoned manager. Its clear, pragmatic guidance is a compendium that doubles as both a solid grounding in the philosophy of value investing and a master class in business leadership.
Successful Consulting - Thryft
Anna Hipkiss | Teach Yourself

Successful Consulting

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Goodreads rating: 3.73

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If you're treading the waters of consulting or eyeing the plunge, "Successful Consulting" offers a solid lifebuoy of wisdom. Rather than dry theory, it delivers practical footsteps to actually fill the shoes of a consultant with confidence. From turning the key in reports and presentations to the art of client relationships, imagine it as your seasoned mentor in paperback, ensuring you're not only heard but also remembered in the consulting arena.
Guide to the Essentials in Emergency Medicine
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This portable guide emphasizes practical management of the most life-threatening and common conditions encountered by emergency physicians. It aims to offer a balanced viewpoint advocating the tenets of evidence-based medicine. Clinical descriptions are kept concise. Problems are presented using a symptom-based approach with the management based on the principles of Emergency Medicine.
How to Create an Income for Life - Thryft
Margaret Lomas | Wrightbooks

How to Create an Income for Life

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Goodreads rating: 3.65

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If you're looking at firming up your finances with an eye on the future, Margaret Lomas' insights could be invaluable. This isn't about overnight riches; it's a guide with practical steps to create a steady, reliable income stream for life. If you're eager to set a solid foundation for your financial well-being, this book seems like a tool that can help make complex strategies understandable and attainable.
New Life Insurance Investment Advisor: Achieving Financial Security for You and your Family Through Today's Insurance Products - Thryft

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In stock: Very Good

The New Life Insurance Investment Advisor provides clear and practical information on various life insurance policies available, helping readers to make informed decisions. With detailed coverage of term life, whole life, universal life, variable life, and more, the book enables readers to choose the optimal insurance products for different life stages. It also provides innovative techniques to use the capital hidden in your policy, assuring readers a steady income stream through their retirement years and substantial, guaranteed life insurance benefits. Overall, readers can expect to gain vast knowledge about life insurance options and strategies, with clear and understandable explanations.
Practice What You Preach - What Managers Must Do To Create A High Achievement Culture - Thryft
David H. Maister | Free Press

Practice What You Preach - What Managers Must Do To Create A High Achievement Culture

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Goodreads rating: 4.1

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In stock: Very Good

Recommendation: Hey there! If you're a manager looking to take your company to new heights, "Practice What You Preach" is the perfect read for you. This book reveals the secret to financial success - creating a high achievement culture within your company. It's not just about the systems, but about your character and skills as a manager. You'll learn how to promote enthusiasm, high morale, and growth among your employees. With specific action recommendations, this book will help you increase firm growth and profitability. It's time to live up to the high standards and see the powerful profit improvement tactics in action. Get ready to transform your workplace and reap the rewards!
The Art of Innovation : Lessons in Creativity from IDEO, America's Leading Design Firm - Thryft
Jonathan Littman, Tom Peters, Tom Kelley  | Currency

The Art of Innovation : Lessons in Creativity from IDEO, America's Leading Design Firm

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Goodreads rating: 3.95

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This book is a must-read for anyone wanting to tap into their creative potential and make innovation a way of life. Through captivating anecdotes and real-life examples, Tom Kelley, the general manager of IDEO, America's leading design firm, reveals their secrets for fostering a culture of innovation. The book takes you behind the scenes of this wildly imaginative company, showing how they break the rules, freely express ideas, and create a collaborative environment that generates countless breakthroughs. Unleash your creativity and learn how to turn out hit after hit with The Art of Innovation.
The Zappos Experience: 5 Principles to Inspire, Engage, and WOW
Joseph A. Michelli | Mcgraw Hill

The Zappos Experience: 5 Principles to Inspire, Engage, and WOW

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Goodreads rating: 3.96

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If you're looking to infuse your business or work culture with a dose of innovation and customer-centric focus, "The Zappos Experience" lights that path. Joseph Michelli has distilled the essence of the corporate giant's success into actionable principles. Diving into this book, you can virtually walk the halls of Zappos, learn from their unique ethos, and perhaps even transform your own business's approach to success that resonates with employees and consumers alike.
Project Management: Achieving Competitive Advantage, Global Edition - Thryft
Jeffrey K. Pinto | Pearson

Project Management: Achieving Competitive Advantage, Global Edition

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Goodreads rating: 3.61

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If you're navigating the complexities of project management, this book could be a solid asset. It's crafted to sharpen your strategic skills, blending theory with real-world cases. Great for both academic insights and practical application, especially if you're interested in wielding project management as a competitive advantage in your career. You'll appreciate learning through the interactive exercises and getting hands-on with the included case studies.
Working Knowledge: How Organizations Manage What They Know

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In stock: Very Good

If you're looking to transform the intangible knowledge of your team into tangible results, this book could be your guide. Davenport and Prusak offer insights that bridge the gap between information and actionable enterprise wisdom. They present knowledge management in a way that could kindle strategic thinking and foster a learning culture within your organization.
How to Change the World: Social Entrepreneurs and the Power of New Ideas
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You might find "How to Change the World" both uplifting and empowering if you're passionate about social activism or entrepreneurship. It showcases real-life tales of individuals who've tackled massive challenges, sparking that can-do spirit and offering insights on making tangible differences in the world. It's like a playbook for anyone with the drive to create meaningful change but needing a spark of inspiration or affirmation that one person's determination can indeed transform lives.
Help Them Grow or Watch Them Go: Career Conversations Employees Want

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If you're a busy manager, "Help Them Grow or Watch Them Go" understands your time constraints and offers a practical alternative to the traditional, time-consuming career development processes. Imagine having a toolkit that simplifies engaging with your employees, helping you foster their growth within the normal flow of work. This book is that toolkit, filled with actionable advice, conversation templates, and real-world questions that can transform the way you develop talent and boost your team’s productivity and satisfaction.
Working With Difficult People
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Solomon | Prentice Hall Press

Working With Difficult People

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Goodreads rating: 3.52

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In stock: Very Good

If you've endured stressful days thanks to challenging colleagues, 'Working With Difficult People' could be your roadmap to peace. Muriel Solomon offers not just sympathy, but a trove of strategies to transform these trials into manageable interactions. The book's real-life scenarios serve as a guide to understanding and handling those who seem intent on making your work life harder. It's like a first-aid kit for office drama—read it and you'll feel prepared to turn office battlegrounds into grounds for professional growth and improved relationships.
The Habit of Winning
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Prakash Iyer | Penguin Global

The Habit of Winning

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Goodreads rating: 4.16

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If you've been feeling stuck, "The Habit of Winning" could be just what you need to refuel your drive. Prakash Iyer packs a punch with motivational tales and practical wisdom that could help you rise above challenges. Like a good coach, this book might not only give your spirit a boost but could also arm you with the tactics to forge your path to success.
Eyes Wide Open: How to Make Smart Decisions in a Confusing World
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If you find yourself overwhelmed by the relentless stream of information in today's world, 'Eyes Wide Open' by Noreena Hertz can be your compass. It's not just about making decisions; it’s about making them smarter and with a clear head amidst the noise. Trust Hertz’s guidance to sharpen your judgment and cut through the clutter.
Brilliant Answers to Tough Interview Questions : smart answers to whatever they can throw at you - Thryft
Susan Hodgson | Ft Pr

Brilliant Answers to Tough Interview Questions : smart answers to whatever they can throw at you

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Goodreads rating: 3.62

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This book is ideal for job seekers who want to be fully prepared for their upcoming interviews. With over 200 commonly asked interview questions and their respective ideal answers, job seekers can feel confident going into their interview. Users can expect to learn how to answer tricky questions and understand the hidden meanings behind certain questions. Overall, this book is a great resource for anyone looking to improve their interviewing skills.
Startupland: How Three Guys Risked Everything to Turn an Idea into a Global Business

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If entrepreneurial tales that defy stereotypes intrigue you, "Startupland" is your must-read. Mikkel Svane offers a raw, deeply personal narrative that demystifies the glamorized world of startups. You'll find solace and inspiration here if you're yearning for a story about persistent struggle, authentic experiences, and meaningful success beyond Silicon Valley's echo chamber.
To Build the Life You Want, Create the Work You Love: The Spiritual Dimension of Entrepreneuring
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If you've been dreaming about turning your passion into your livelihood, this book might just be the compass you need. Marsha Sinetar builds on her previous work to provide a soulful approach to professional life, intertwining spiritual growth with entrepreneurial success. It's intriguing for those seeking more than just financial gain from their endeavors, offering a roadmap to personal and professional alignment.
Best Answers to the 201 Most Frequently Asked Interview Questions
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In stock: Very Good

Navigating job interviews can be daunting, but this book acts as your personal coach, giving you the inside scoop on what interviewers are really looking for. You'll find comfort in the practical advice and examples that cover a broad spectrum of scenarios, helping to boost your confidence and land that job!
Dealing With Difficult People
Rick Kirschner, Rick Brinkman  | Mcgraw Hill

Dealing With Difficult People

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Goodreads rating: 3.53

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In stock: Very Good

Dealing with Difficult People could be a good read for individuals struggling to manage difficult individuals in their personal or professional life. The authors use their expertise to provide specific strategies and actions to help readers understand difficult people, recognize why they act the way they do, and influence them to change their behavior. The book's unique and distinctive feature is the ten most unwanted behaviors and how to deal with them using essential skills of blending and redirecting. Overall, readers can expect to gain confidence and tact when managing challenging personalities.
The Serving Leader: Five Powerful Actions to Transform Your Team, Business, and Community
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The Serving Leader is a great read for anyone interested in leadership and ethics. The book presents a unique approach to leadership and highlights the importance of serving others for success. The authors use a parable to outline the basics of servant leadership and provide practical advice on implementing the approach. The book is based on real-life examples, making it an interesting and informative read. A must-read for anyone looking to become a more effective leader.
Funky Business : Talent Makes Capital Dance - Thryft
Kjell Nordström, Kjell Nordstrom, Jonas Ridderstrale  | Financial Times Management

Funky Business : Talent Makes Capital Dance

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Goodreads rating: 3.88

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In stock: Well Read

This book is a must-read for anyone looking to break free from traditional business practices and embrace a more innovative and exciting approach. It not only teaches you how to build a company that thrives on creativity and risk-taking, but also provides valuable insights on effective leadership and employee engagement. Get ready to unleash your inner funk and take your business to the next level!
Leadership Presence : Dramatic Techniques to Reach out Motivate and Inspire - Thryft
Kathy Lubar, Belle Linda Halpern  | Penguin Publishing Group

Leadership Presence : Dramatic Techniques to Reach out Motivate and Inspire

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Goodreads rating: 3.84

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In stock: Very Good

This book is a must-read for anyone looking to enhance their leadership skills and make a lasting impact. Through the use of techniques borrowed from the stage, the authors provide actionable strategies to help you become a confident and influential leader. From handling tough situations with grace to building strong relationships, this book will empower you to express yourself authentically and motivate others. Unleash your inner performer and unlock your full leadership potential with "Leadership Presence."
Presenting to Win: The Art of Telling Your Story
Jerry Weissman | Ft Pr

Presenting to Win: The Art of Telling Your Story

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Goodreads rating: 3.93

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If you've ever felt that your presentations lack luster or fail to resonate with your audience, Jerry Weissman's "Presenting to Win" could revolutionize how you communicate. Whether you're pitching to potential investors, lecturing in an educational setting, or leading corporate meetings, Weissman's strategies are designed to capture attention from the start and deliver your message with impact. It's not just about ditching the slides; it's about crafting a narrative that's entirely audience-centric. This book could give you that crucial edge in making your point stick.
Cracking the Tech Career: Insider Advice on Landing a Job at Google, Microsoft, Apple, or Any Top Tech Company
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In stock: Very Good

If you're eyeing a dream job at a tech giant like Google or Microsoft, "Cracking the Tech Career" is more than just your average career advice book—it's a deep dive from an insider's perspective. Gayle Laakmann McDowell, who has been both an engineer and a part of the hiring committee at Google, spills the secrets on standing out. This book isn't just about crafting the perfect resume; it's a comprehensive guide to positioning yourself as the irresistible candidate, the one they just can't say no to. Whether you're a student planning your career or a professional looking to leapfrog into a top company, this book could make the difference in your next job application.
Winning the Game of Life - Thryft
Adam Khoo | Adam Khoo Learning Technologies Group Pte Ltd

Winning the Game of Life

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Goodreads rating: 4.28

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If you're feeling stuck or uninspired, Adam Khoo's "Winning The Game of Life" might be just what you need to rekindle your ambition. Dive into a variety of strategies and mindsets that have propelled others to the top of their fields. You're not just reading about success; you're embedding the blueprint of champions into your life, which could be the catalyst for transforming your career, relationships, and overall happiness. Who knows, it might be the push that tilts the game of life in your favor.
Effective Leadership: Theory, Cases, and Applications - Thryft
Ronald H Humphrey | Sage Publications, Inc

Effective Leadership: Theory, Cases, and Applications

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Goodreads rating: 4.25

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If you're aiming to refine your leadership skills or understand the varied styles and theories behind effective leadership, this book is your comprehensive guide. Its unique blend of academic insight and practical advice makes for an engaging read. The "Put it in Practice" sections are particularly helpful as they provide actionable steps for you to apply what you learn directly to your career, enhancing both your personal growth and professional development.
Management Accounting for Decision Makers - Thryft
Peter Atrill, Eddie McLaney  | Pearson Education

Management Accounting for Decision Makers

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Goodreads rating: 3.76

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In stock: Very Good

If you're looking to sharpen your management skills, "Management Accounting for Decision Makers" is your go-to guide. It breaks down complex accounting principles into real-world applications, enhancing your ability to make informed decisions in a business setting. With an array of exercises and fresh case studies, this book promises not just to inform but to engage you actively in the learning process.
The Executive Director's Survival Guide: Thriving as a Nonprofit Leader

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In stock: Very Good

If you've just stepped into the nonprofit leadership arena, "The Executive Director's Survival Guide" is like having a mentor in book form. Carlson and Donohoe's collective experience translates into practical wisdom, offering relatable insights that'll help you navigate the sector's unique challenges. It's a resource you'll likely refer back to, whether you're troubleshooting a crisis or inspiring your team.
The Rural Marketing Book - Thryft
Pradeep Kashyap, Siddhartha Raut  | Dreamtech Press

The Rural Marketing Book

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Goodreads rating: 3.92

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If you are interested in exploring the rural market opportunities in India, "The Rural Marketing Book" is a must-read for you. This book covers important topics such as rural consumer behavior, market research, and product pricing and positioning, accompanied by practical caselets and latest data tables. The author, Pradeep Kashyap, is a seasoned rural marketing expert with decades of experience, making this book a valuable resource for anyone looking to succeed in this sector.
Sentence Correction GMAT Preparation Guide, 4Th Edition - Thryft
Manhattan Prep | Manhattan Prep Publishing

Sentence Correction GMAT Preparation Guide, 4Th Edition

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Goodreads rating: 4.28

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This book is recommended for GMAT test-takers who struggle with the sentence correction section. With comprehensive rules, strategies, and examples, it provides a detailed understanding of every major and minor grammatical principle, and the 187 practice problems with detailed answer explanations help students improve their skills. It also includes access to online practice exams and a question bank, making it a comprehensive resource for GMAT preparation.
Rich Dad's Before You Quit Your Job - 10 Real-life Lessons Every Entrepreneur Should Know about Building a Multimillion-dollar Business - Thryft

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This book is a must-read for aspiring entrepreneurs who are looking to transition from their jobs to start their own businesses. With firsthand accounts and real-life experiences, it offers invaluable lessons on building a multimillion-dollar business. Packed with practical advice and insights, it will guide you through the challenges and provide the motivation needed to succeed in the world of entrepreneurship.
Leading Change
John P. Kotter | Harvard Business School Pr

Leading Change

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Goodreads rating: 4.03

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If you're stepping into a leadership role or facing the daunting task of spearheading a change initiative at your workplace, "Leading Change" could be your playbook. This book offers insight into the complex process of change management and provides practical frameworks that have been proven to be effective in a real-world setting. It's for anyone looking to be not just a leader but a catalyst for positive transformation.
Thriving on Chaos: Handbook for a Management Revolution
Tom Peters | Knopf

Thriving on Chaos: Handbook for a Management Revolution

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Goodreads rating: 3.96

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If you're intrigued by leadership or run a business and feel the ground constantly shifting, "Thriving on Chaos" is a must-read. Thomas J. Peters's insights from the late '80s remain strikingly relevant, offering strategies to turn turbulent economic times into opportunities for growth. It's a guide that encourages embracing change rather than fearing it, making it especially pertinent in today’s fast-paced business environment.
Marketing 3.0 - From Products to Customers to the Human Spirit - Thryft
Hermawan Kartajaya, Philip Kotler, Iwan Setiawan  | Wiley

Marketing 3.0 - From Products to Customers to the Human Spirit

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Goodreads rating: 4.0

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Recommendation: If you're tired of traditional marketing strategies and want to connect with your customers on a deeper level, Marketing 3.0 is the book for you. Philip Kotler, a renowned marketing guru, explains how to shift from treating customers as mere consumers to understanding their complex needs and values. Through inspiring examples and practical insights, this book will guide you in creating products, services, and company cultures that resonate with your target audience, helping you stay ahead in this evolving marketing landscape. Get ready to take your marketing to the next level with Marketing 3.0.

Why Invest in Personal Development?

Personal development is after all an ongoing journey, and necessary for all of us! Here at Thryft, our collection spans relevant topics such as mindfulness, productivity and emotional intelligence. Learn from thought leaders, who can offer perspectives that empower you to achieve personal growth and fulfilment. Help yourself to our collection if you desire to improve yourself, one book at a time.