Winning the Brain Game: Fixing the 7 Fatal Flaws of Thinking

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Outsmarting inherent mental flaws for innovative success.

If you've ever felt stuck in familiar thought patterns, Matthew E. May's 'Winning the Brain Game' could be a game changer for you. By revealing the hidden traps our own minds set for us, this book not only diagnoses our common thinking errors but also provides practical tools to overcome them. Whether you're looking to enhance your decision-making skills, boost innovation, or cultivate clearer strategies in business or in life, May's insights can help steer you away from the road most traveled and onto the path of success.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Winning the Brain Game: Fixing the 7 Fatal Flaws of Thinking

Regular price RM81.32 MYR
Unit price
per
ISBN: 9781259642395
Authors: Matthew May
Publisher: McGraw Hill
Date of Publication: 2016-05-23
Format: Hardcover
Related Collections: Business, Personal Development
Goodreads rating: 3.79
(rated by 219 readers)

Description

A mindful guide for using our minds to win the games our brains are hardwired to play on us. In a 10-year study involving hundreds of interactive creative problem-solving sessions, renowned business strategist and author Matthew E. May gave over 150,000 professionals a simple thought exercise, finding that less than 5% arrived at the best and most elegant solution. The evidence he collected points to seven observable thinking flaws, hard-wired in the human brain, that could send you down a path to business failure. The Brain Game calls on neuroscience and psychology to explain these fatal flaws, then draws on case studies and interviews with the most innovative thinkers in the world to provide you with a super-curated set of battle-tested tools for fighting them. Short, practical, and imminently readable, the book offers a fresh spin on the traps that cause innovators, product designers, and business strategists to employ generic solutions for complex, real-world problems. May's practical solutions to avoid repetitive thinking patterns will lead you to better decision-making, higher levels of innovation, clearer business strategies, and overall success.
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Outsmarting inherent mental flaws for innovative success.

If you've ever felt stuck in familiar thought patterns, Matthew E. May's 'Winning the Brain Game' could be a game changer for you. By revealing the hidden traps our own minds set for us, this book not only diagnoses our common thinking errors but also provides practical tools to overcome them. Whether you're looking to enhance your decision-making skills, boost innovation, or cultivate clearer strategies in business or in life, May's insights can help steer you away from the road most traveled and onto the path of success.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.