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The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything

by Fred D. Crawford, Ryan Mathews
RM51.57 MYR
The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything
The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything

Strategy over perfection for consumer relevance.

If you've ever questioned the prevailing wisdom that a company must excel in all areas to succeed, "The Myth of Excellence" provides a potent counterargument. This intriguing study, based on impressive research and real-world examples, challenges the notion of universal excellence. It's an insightful read that offers a blueprint for focusing on what truly matters to consumers, potentially changing how you approach business strategy and customer engagement.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything

by Fred D. Crawford, Ryan Mathews
RM51.57 MYR
ISBN: 9780609608203
Authors: Fred D. Crawford, Ryan Mathews
Publisher: Crown Business
Date of Publication: 2001-06-26
Format: Hardcover
Related Collections: Personal Development, Economics, Business
Related Topics: Entrepreneurship, Management, Business
Goodreads rating: 3.76
(rated by 72 readers)
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Similar Reads

Strategy over perfection for consumer relevance.

If you've ever questioned the prevailing wisdom that a company must excel in all areas to succeed, "The Myth of Excellence" provides a potent counterargument. This intriguing study, based on impressive research and real-world examples, challenges the notion of universal excellence. It's an insightful read that offers a blueprint for focusing on what truly matters to consumers, potentially changing how you approach business strategy and customer engagement.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.