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The Employer Brand: Bringing the Best of Brand Management to People at Work

by Simon Barrow
RM77.73 MYR
The Employer Brand: Bringing the Best of Brand Management to People at Work
The Employer Brand: Bringing the Best of Brand Management to People at Work

Enhancing company success through strategic employee branding.

If you're keen on strengthening your company's internal culture and improving talent acquisition, "The Employer Brand" is a must-read. Barrow brilliantly bridges the gap between brand management and human resource strategies. The case studies will give you real-world insights into creating a compelling employer brand that can attract and retain the best talent, boosting your overall business success.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

The Employer Brand: Bringing the Best of Brand Management to People at Work

by Simon Barrow
RM77.73 MYR
ISBN: 9780470012734
Authors: Simon Barrow
Publisher: Wiley
Date of Publication: 2005-11-04
Format: Hardcover
Related Collections: Business, Personal Development
Related Topics: Management, Business, Leadership, Business, Leadership
Goodreads rating: 3.73
(rated by 37 readers)

Description

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Pret a Manger.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Similar Reads

Enhancing company success through strategic employee branding.

If you're keen on strengthening your company's internal culture and improving talent acquisition, "The Employer Brand" is a must-read. Barrow brilliantly bridges the gap between brand management and human resource strategies. The case studies will give you real-world insights into creating a compelling employer brand that can attract and retain the best talent, boosting your overall business success.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.