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The Curve: Turning Followers Into Superfans
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Nurturing superfans shapes profitable, sustainable businesses.
If you've noticed how free content is ubiquitous yet businesses still thrive, "The Curve" offers an intriguing examination of this paradox. Nicholas Lovell articulates how focusing on superfans—those dedicated few who drive the majority of revenue—can be a transformative strategy. Any entrepreneur or creator puzzled by the digital economy's quirks will find "The Curve" enlightening, with actionable insights on cultivating those invaluable superfans.
New
The Curve: Turning Followers Into Superfans
Regular price
- Unit price
- / per
ISBN: 9780670923212
Authors:
Nicholas Lovell
Publisher: Portfolio Penguin
Date of Publication: 2014-05-01
Format: Paperback
Related Topics:
Productivity,
Communication,
Business,
Entrepreneurship,
Personal Development,
Money,
Leadership,
Technology
Goodreads rating: 4.1
(rated by 226 readers)
Description
The Curve is a new way of doing business and of seeing the world. In the digital age, everyone struggles to answer how to get people to pay when so much is free. Whatever business or creative field you are in, Nicholas Lovell's book encourages you to embrace giving some things away for free. By stimulating interest and cultivating communities, you'll build relationships with your audience and your fans who'll want more of what they love. The book covers stories ranging from musicians and artists to gaming and flour companies, from Kickstarter to Angry Birds, showing how to connect with people and make them happy to pay for the very best you can offer. Nicholas Lovell is an author and consultant helping companies embrace the transformative power of the internet. His blog, GAMESbrief, is a valuable resource for understanding how digital is transforming industries. His clients have included Firefly, nDreams, Square Enix, Channel 4, and IPC Media. He lives in London. Sorry! Book description for this title is not available.
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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Nurturing superfans shapes profitable, sustainable businesses.
If you've noticed how free content is ubiquitous yet businesses still thrive, "The Curve" offers an intriguing examination of this paradox. Nicholas Lovell articulates how focusing on superfans—those dedicated few who drive the majority of revenue—can be a transformative strategy. Any entrepreneur or creator puzzled by the digital economy's quirks will find "The Curve" enlightening, with actionable insights on cultivating those invaluable superfans.
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