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The Art Of Innovation : Lessons in Creativity from IDEO, America's Leading Design Firm

by Jonathan Littman, Tom Kelley
RM36.80 MYR Now RM18.22 MYR Save 50%
The Art Of Innovation : Lessons in Creativity from IDEO, America's Leading Design Firm - Thryft
The Art Of Innovation : Lessons in Creativity from IDEO, America's Leading Design Firm - Thryft

Innovation lessons from America's leading design firm

"The Art of Innovation" could be a great read for entrepreneurs and business leaders looking to incorporate more creativity into their companies. This book provides valuable insights into IDEO's revolutionary principle of team creativity which is based on collaboration, willingness to change and flexibility. The book is inspiring and informative, and offers a unique perspective on how to boost morale, productivity and consumer satisfaction in the workplace.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

The Art Of Innovation : Lessons in Creativity from IDEO, America's Leading Design Firm

by Jonathan Littman, Tom Kelley
RM36.80 MYR Now RM18.22 MYR Save 50%
ISBN: 9781861975836
Estimated First-hand Retail Price: RM98.89 MYR
Authors: Jonathan Littman, Tom Kelley
Publisher: Profile Books
Date of Publication: 2002-01-01
Format: Paperback
Related Collections: Art, Business, Personal Development
Related Topics: Art Design, Productivity, Business, Technology, Management, Entrepreneurship, Design, Leadership
Goodreads rating: 3.95
(rated by 8308 readers)

Description

This is an inspiring guide to managing creativity in a business environment from the co-founder of one of the most innovative design companies in the world. Discover the ten commandments of creativity, and much more...Founded by Thomas Kelley and his brother David (dubbed by Fortune the best inventor since Thomas Edison), IDEO is responsible for the first commercial mouse, a virtual reality headset for Sega and the handheld Audible Mobile Player - a new device that downloads recorded books from the internet. The company was recently challenged by US TV program "Nightline" to redesign a traditional shopping trolley in just 4 days in front of the cameras. They took up the challenge with alacrity and produced a radically new design incorporating six small portable baskets fitted into the frame, an improved child's seat with play area, and back wheels that turn at 90 degrees so you can move your trolley sideways. IDEO is structured around small design studios, seen as 'villages', each with their own identity. But all of their office furniture is on wheels allowing individuals to move between projects. IDEO's methods are based on revolutionary principle of team creativity the best asset you have is your own brain; the first set in building a fresh and creative corporate culture is the willingness to change; and, collaboration - not isolation - is the key to unleashing creativity. Creativity increases profits, and "The Art of Innovation" demonstrates how to boost morale, productivity and consumer satisfaction - while having fun in the process.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Similar Reads

Innovation lessons from America's leading design firm

"The Art of Innovation" could be a great read for entrepreneurs and business leaders looking to incorporate more creativity into their companies. This book provides valuable insights into IDEO's revolutionary principle of team creativity which is based on collaboration, willingness to change and flexibility. The book is inspiring and informative, and offers a unique perspective on how to boost morale, productivity and consumer satisfaction in the workplace.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.