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New

Switch: How to Change Things When Change Is Hard

by Dan Heath, Chip Heath
RM45.95 MYR
Switch: How to Change Things When Change Is Hard
Switch: How to Change Things When Change Is Hard

Master change with a simple mindset shift.

This book is a great read for anyone struggling with change. The authors illustrate how our minds can be tricked into resisting change, and provide practical strategies to overcome this resistance. The book is filled with real-life examples, making it relatable and engaging. The most unique feature of this book is its emphasis on a simple mindset shift that can be used to conquer any obstacle. If you're looking to make lasting changes in your life, this book is a must-read.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Switch: How to Change Things When Change Is Hard

by Dan Heath, Chip Heath
RM45.95 MYR
ISBN: 9781847940322
Estimated First-hand Retail Price: RM79.90 MYR
Authors: Dan Heath, Chip Heath
Publisher: Random House Business Books
Date of Publication: 2011-01-01
Format: Paperback
Related Collections: Business, Personal Development
Related Topics: Productivity, Management, Self Help, Personal Development, Leadership, Productivity, Business, Psychology, Personal Development, Leadership
Goodreads rating: 4.03
(rated by 52013 readers)

Description

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results. In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Similar Reads

Master change with a simple mindset shift.

This book is a great read for anyone struggling with change. The authors illustrate how our minds can be tricked into resisting change, and provide practical strategies to overcome this resistance. The book is filled with real-life examples, making it relatable and engaging. The most unique feature of this book is its emphasis on a simple mindset shift that can be used to conquer any obstacle. If you're looking to make lasting changes in your life, this book is a must-read.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.