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Small Giants: Companies That Choose to Be Great Instead of Big

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Focus on greatness over growth in business.

Recommendation: Small Giants is a must-read for entrepreneurs who want to build a sustainable business while maintaining their unique vision. Bo Burlingham's case studies of fourteen maverick companies that chose greatness over growth highlight how leaders can challenge the status quo to achieve success on their own terms. This book inspires readers to think creatively about their business goals and pursue them in an unapologetically authentic way.

New

Small Giants: Companies That Choose to Be Great Instead of Big

Regular price RM36.19 MYR
Unit price
per
ISBN: 9781591841494
Authors: Bo Burlingham
Publisher: Portfolio
Date of Publication: 2007-03-27
Format: Paperback
Related Collections: Personal Development, Business
Goodreads rating: 3.85
(rated by 5209 readers)

Description

The bestselling, award-winning classic on how maverick companies have passed up the growth treadmill to focus on greatness, now in a revised and updated tenth-anniversary edition. It has long been a business article of faith that great companies, by definition, constantly focus on maximizing their revenues year after year. Yet quietly, under the radar, a growing number of undeniably great companies have rejected the pressure of endless growth to focus on more satisfying business goals. Veteran journalist Bo Burlingham takes us deep inside fourteen of these remarkable companies that have chosen to march to their own drummer. He shows the leaders of these small giants recognized the full range of choices they had about the type of company they could create and made the choice to pursue greatness by placing other goals ahead of getting as big as possible as fast as possible. And he shows how we can all benefit by questioning the conventional definitions of business success.
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Focus on greatness over growth in business.

Recommendation: Small Giants is a must-read for entrepreneurs who want to build a sustainable business while maintaining their unique vision. Bo Burlingham's case studies of fourteen maverick companies that chose greatness over growth highlight how leaders can challenge the status quo to achieve success on their own terms. This book inspires readers to think creatively about their business goals and pursue them in an unapologetically authentic way.