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Secrets of customer relationship management - it's all about how you make them feel

Regular price RM39.84 MYR RM17.91 MYR 55% off
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Secrets of customer relationship management - it's all about how you make them feel

Regular price RM39.84 MYR RM17.91 MYR 55% off
Unit price
per
ISBN: 9780071362535
Authors: James G. Barnes
Publisher: McGraw-Hill
Date of Publication: 2000-09-28
Format: Hardcover
Related Collections: Business, Leadership, Personal Development
Goodreads rating: 3.25
(rated by 12 readers)

Description

"Many marketing people still pursue interactive sales solely for their immediate cash return rather than the contribution they can also make to brand values - hence 'loyalty' programmes which have nothing to do with real loyalty. No-one who has read this highly readable and significant book would ever make that expensive mistake." Sir Martin Sorrell, Chief Executive WPP GROUP PLC "A wise and thoughtful book by an author who understands to the core that customer relationship management is about human connections." Leonard L. Berry Distinguished Professor of Marketing, Texas A&M University, and author ofDiscovering the Soul of Service
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