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Predictably Irrational: The Hidden Forces That Shape Our Decisions

by Dan Ariely
RM36.79 MYR
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Predictably Irrational: The Hidden Forces That Shape Our Decisions

Unraveling the mystery of our illogical choices.

"Predictably Irrational" is a captivating exploration into the counterintuitive corners of human decision-making. Dan Ariely provides a unique blend of insightful experiments and engaging examples, making this book a fascinating journey into understanding why we often trip over our own mental wiring when making choices. It's a read that not only illuminates the quirks of the human mind but also empowers us to make more deliberate and beneficial decisions in our daily lives.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Predictably Irrational: The Hidden Forces That Shape Our Decisions

by Dan Ariely
RM36.79 MYR
ISBN: 9780007256532
Authors: Dan Ariely
Publisher: Harper
Date of Publication: 2009-01-01
Format: Paperback
Related Collections: Science, Economics, Personal Development, Business, Sociology
Related Topics: Psychology, Social Science, Sociology, Business, Personal Development, Psychology, Self Help, Personal Development, Economics
Goodreads rating: 4.12
(rated by 123219 readers)

Description

Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full? And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar? When it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we? In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. Not only do we make astonishingly simple mistakes every day, but we make the same types of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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Similar Reads

Unraveling the mystery of our illogical choices.

"Predictably Irrational" is a captivating exploration into the counterintuitive corners of human decision-making. Dan Ariely provides a unique blend of insightful experiments and engaging examples, making this book a fascinating journey into understanding why we often trip over our own mental wiring when making choices. It's a read that not only illuminates the quirks of the human mind but also empowers us to make more deliberate and beneficial decisions in our daily lives.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.