Sale
Mission
by
Regular price
RM43.51 MYR
RM21.57 MYR
50% off
- Unit price
- / per
31% off
50% off
55% off
51% off
Businesses thrive on purpose, not just profit.
"Mission" could be your compass if you're looking to transform your business with a powerful purpose. It's an inspirational roadmap, highlighting how giants like Google and Whole Foods married profitability with a compelling mission, turning customers into passionate advocates. It's not just informative; it's a catalyst for sparking change in the way you approach business strategy and customer engagement.
Sale
Mission
by
Regular price
RM43.51 MYR
RM21.57 MYR
50% off
- Unit price
- / per
31% off
50% off
55% off
51% off
ISBN: 9780241242650
Description
Business as usual is over. Belief is the new currency and to succeed you must follow new purpose as the route to profit; mind share to gain market share. The best in business are defined by a singular cause, a defining ambition. They stand out as campaigners, activists fighting to lead industries and redefine them. And they win through with momentum, explosive growth that outruns the competition. From tech pioneers Google and Airbnb, to retail giant Whole Foods and British success stories such as Ella's Kitchen, Mission shows how business is changing people's lives through the power of purpose, culture and campaigning. How caring, sharing and daring companies have opened a new chapter for the world of business. Uncover the secrets of what it takes to how to discover and define your commercial purpose, hone it into a campaign and turn customers into advocates. Harness the power of momentum. Find your mission.
Author: Michael Hayman
Publisher: Portfolio Penguin
Publication Date: 2015
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Find out more about our process here.
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Businesses thrive on purpose, not just profit.
"Mission" could be your compass if you're looking to transform your business with a powerful purpose. It's an inspirational roadmap, highlighting how giants like Google and Whole Foods married profitability with a compelling mission, turning customers into passionate advocates. It's not just informative; it's a catalyst for sparking change in the way you approach business strategy and customer engagement.
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