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Digital Strategies for Powerful Corporate Communications

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Digital Strategies for Global Corporate Communications: Master modern communication techniques.

This book is an essential guide for businesses seeking to modernize their communication strategies and harness the power of the digital world to engage with stakeholders. Using case studies from major corporations, the authors provide a practical framework for building transparent, authentic engagement with employees, customers, and investors. The book outlines the steps to build a culture of engagement and transparency, manage internal communications, recruit and retain top talent, and develop effective messages that resonate with customers and investors. If you're looking to stay ahead of the curve in the digital age, this is a must-read.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Digital Strategies for Powerful Corporate Communications

Regular price RM70.35 MYR Now RM29.41 MYR Save 58%
Unit price
per
ISBN: 9780071606028
Estimated First-hand Retail Price: RM240.71 MYR
Publisher: McGraw Hill
Date of Publication: 2009-08-12
Format: Hardcover
Related Collections: Personal Development, Business
Goodreads rating: 3.54
(rated by 28 readers)

Description

The explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized manufacturing. In today's Web 2.0 world, company stakeholders--including employees, customers, and investors--are empowered in ways unimaginable just a few years ago, and traditional corporate hierarchies are yesterday's news.Rather than attempt to turn back the clock and reassert strict, top-down control over stakeholder relationships, the smartest companies worldwide are responding with bold new digital communications strategies based on transparency, authenticity, and inclusion, instead of secrecy, artificiality, and exclusion.International corporate communications guru Paul A. Argenti provides a lively, up-to-the- minute review of the Web 2.0 landscape and analyzes the increasingly central role corporate communications plays in virtually every organizational function. Argenti and coauthor Courtney Barnes advise corporate leaders on how to deploy proven strategies for using new and emerging digital platforms toManage brand identity and company reputationBuild a culture of engagement and transparencyTurn stakeholders into "company evangelists"Manage internal communications across time zones and language barriersRecruit and retain the best talentDevelop compelling messages based on customer and investor needs and desiresArgenti and Barnes provide case studies illustrating digital communications best practices at HP, Southwest Airlines, Sony, Dell, IBM, Starbucks, HBO, FedEx, GE, and other major players.This groundbreaking book will teach you how to gain real, manageable control over your organization's communications in today's virtual world.
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Digital Strategies for Global Corporate Communications: Master modern communication techniques.

This book is an essential guide for businesses seeking to modernize their communication strategies and harness the power of the digital world to engage with stakeholders. Using case studies from major corporations, the authors provide a practical framework for building transparent, authentic engagement with employees, customers, and investors. The book outlines the steps to build a culture of engagement and transparency, manage internal communications, recruit and retain top talent, and develop effective messages that resonate with customers and investors. If you're looking to stay ahead of the curve in the digital age, this is a must-read.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.