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Consumer Behavior

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Understand the psychology of buying.

Consumer Behavior is a must-read for marketers and business owners looking to understand the intricacies of consumers' buying habits. The book delves deep into the psychology of consumers, explaining why and how they make purchasing decisions. Through real-life examples and case studies, the authors provide valuable insights and strategies for businesses to effectively target and engage their audience.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Consumer Behavior

Regular price RM21.96 MYR Now RM14.52 MYR Save 34%
Unit price
per
ISBN: 9780131728592
Date of Publication: 1990-11-01
Format: Paperback
Related Collections: Personal Development, Business
Goodreads rating: 4.0
(rated by 283 readers)

Description

With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific consumer behavior concepts. This edition now includes thirty-two Active Learning mini-cases. A clear consumer decision making model is set out in each chapter to facilitate learning-- presented in the first chapter, this model serves as a structural framework for the concepts-- the building blocks-- examined in the following chapters. The book's final chapter ties all of these concepts together so readers see the interrelationships and relevance of individual concepts to consumer decision-making. For those studying consumer behavior and/or marketing.
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Similar Reads

Understand the psychology of buying.

Consumer Behavior is a must-read for marketers and business owners looking to understand the intricacies of consumers' buying habits. The book delves deep into the psychology of consumers, explaining why and how they make purchasing decisions. Through real-life examples and case studies, the authors provide valuable insights and strategies for businesses to effectively target and engage their audience.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.