Competing on Internet Time: Lessons from Netscape and Its Battle with Microsoft

Regular price RM33.04 MYR
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Strategic insights from the Netscape-Microsoft rivalry.

If you're fascinated by the rapid-fire nature of tech business battles, this book is a treasure trove. Through the story of Netscape, "Competing On Internet Time" will show you how agility and smart strategy can turn the industry tide—even against giants like Microsoft. Its lessons are timeless for anyone interested in the strategies necessary for thriving in dynamic markets.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Competing on Internet Time: Lessons from Netscape and Its Battle with Microsoft

Regular price RM33.04 MYR
Unit price
per
ISBN: 9780684863450
Publisher: Free Press
Date of Publication: 2000-01-12
Format: Paperback
Related Collections: Personal Development, Business
Goodreads rating: 3.52
(rated by 46 readers)

Description

Competing on Internet time means competitive advantage can be won and lost overnight. In this penetrating analysis of strategy-making and product innovation in the dynamic markets of commercial cyberspace, bestselling Microsoft Secrets co-author Michael Cusumano and top competitive strategy expert David Yoffie draw vital lessons from Netscape, the first pure Internet company, and show how it employs the techniques of "judo strategy" in its pitched battle with Microsoft, the world's largest software producer. With a new afterword updating the events of the year following publication of the hardcover edition, Competing on Internet Time is essential and instructive reading for all managers, engineers, and entrepreneurs who want to succeed in ultra-fast-paced markets. Managers in every high-tech industry will discover a wealth of new ideas on how to create and scale up a new company quickly; how to compete in fast-paced, unpredictable industries; and how to design products for rapidly evolving markets.
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Similar Reads

Strategic insights from the Netscape-Microsoft rivalry.

If you're fascinated by the rapid-fire nature of tech business battles, this book is a treasure trove. Through the story of Netscape, "Competing On Internet Time" will show you how agility and smart strategy can turn the industry tide—even against giants like Microsoft. Its lessons are timeless for anyone interested in the strategies necessary for thriving in dynamic markets.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.