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Attitudes and Attitude Change

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Cognitive landscape of attitude formation and change.

If you're intrigued by the power of perceptions shaping our reality, "Attitudes and Attitude Change" dives into just that. It's a comprehensive guide to understanding and analyzing how attitudes form, evolve, and influence behavior. Especially enriching for students of psychology, this book promises to equip you with a deeper grasp of the psychological underpinnings that drive our evaluations and decisions.

Sale

Attitudes and Attitude Change

by
Regular price RM28.88 MYR RM17.92 MYR 38% off
Unit price
per
ISBN: 9780863777790
Related Collections: Education, Psychology, Personal Development

Description

Attitudes - cognitive representations of our evaluation of ourselves, other people, things, actions, events, ideas - and attitude change have been a central concern in social psychology since the discipline began. People can - and do - have attitudes on an infinite range of things but what are attitudes, how do we form them and how can they be modified?This book provides the student with a comprehensive and accessible introduction to the basic issues in the psychological study of attitudes. Drawing on research from Europe and the USA it presents up-to-date coverage of the key issues that will be encountered in this area, including attitude formation and change, functions of attitudes, attitude measurement, attitudes as temporary constructs, persuasion processes and prediction of behaviour from attitudes.


Author: Gerd Bohner
Publisher: Psychology Press
Publication Date: 2002
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Cognitive landscape of attitude formation and change.

If you're intrigued by the power of perceptions shaping our reality, "Attitudes and Attitude Change" dives into just that. It's a comprehensive guide to understanding and analyzing how attitudes form, evolve, and influence behavior. Especially enriching for students of psychology, this book promises to equip you with a deeper grasp of the psychological underpinnings that drive our evaluations and decisions.