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New
David Meerman Scott
|
Wiley
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
from RM48.19 MYR
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Goodreads rating: 3.85
from RM48.19 MYR
- Unit price
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In stock: Well Read
If keeping up with marketing’s digital revolution feels overwhelming, this book acts as your compass. It's ideal for entrepreneurs and marketers who want to speak directly to their customers without the hefty price tag of traditional marketing. David Meerman Scott, a seasoned marketing strategist, gives you a roadmap full of real-world examples, ensuring you stay current with the latest social media and content marketing trends. This is a must-read to craft impactful, cost-effective campaigns and harness the full potential of digital platforms.
New
Jim Aitchison, Neil French |
Prentice
Hall
Ptr
Cutting Edge Advertising
from RM22.04 MYR
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Goodreads rating: 4.02
from RM22.04 MYR
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In stock: Well Read
If you're looking to revolutionize the way you approach print advertising, "Cutting Edge Advertising" could be a game-changer for you. This book isn't stuck in the past—it actively dismantles outdated methods and takes you on a journey through the principles that are shaping advertising now. You'll gain insider knowledge from renowned advertising professionals and learn how to craft compelling ads that resonate in today's market. This isn't just theory; it’s a practical guide that will inspire you to create and innovate.
New
Leigh L. Thompson
|
Ft
Pr
The Truth About Negotiations
from RM33.25 MYR
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Goodreads rating: 3.76
from RM33.25 MYR
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In stock: Well Read
Leigh L. Thompson's book could be just the resource you're looking for if you're keen to sharpen your negotiation skills. Whether you're in sales, management, or simply looking to improve your day-to-day interactions, the 53 truths laid out here are bite-sized enough to grasp quickly yet powerful enough to make a real impact on your technique. Plus, the promise of better business relationships and win-win outcomes makes it a smart investment of your reading time.
New
Ian Moore
|
Unkno
Does Your Marketing Sell: The Secret of Effective Marketing Communications
from RM40.72 MYR
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Goodreads rating: 3.86
from RM40.72 MYR
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In stock: Well Read
If marketing mystifies you, "Does Your Marketing Sell?" will turn the light on. It's not just another esoteric marketing manual; Ian Moore translates real-world experiences and case study wisdom into actionable steps. By aligning Moore's marketing communication strategies with your enterprise, you could not only see where you've been going wrong but also learn how to create messages that truly resonate with your audience. It's a concise toolkit for anyone looking to amplify their marketing impact.
New
John Philip Jones
|
Jossey-bass
Inc
Pub
What's In A Name? - Advertising And The Concept Of Brands
from RM33.25 MYR
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Goodreads rating: 3.8
from RM33.25 MYR
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In stock: Well Read
If the power of a name has ever intrigued you, this book is your gateway to understanding the psychology and effectiveness of branding in advertising. John Philip Jones presents compelling arguments, backed by research, that will challenge your perceptions of marketing success and consumer habits. It could change the way you think about every ad you see.
New
Gail Sedorkin, Judy McGregor |
Allen
&
Unwin
Interviewing: A Guide for Journalists and Writers
from RM85.54 MYR
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Goodreads rating: 3.43
from RM85.54 MYR
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In stock: Like New
If you're looking to sharpen your journalistic skills, particularly in interviewing, this book is like having a mentor guide you through the process. Whether you struggle with preparation or adapting on the fly, Sedorkin and McGregor offer practical, step-by-step strategies that make the most of both "soft" and "hard" interview scenarios. It's essential for elevating your ability to capture compelling stories.
New
Stephen Robbins
|
Prentice
Hall
Australia
(a
Pearson
Education
Australia
Company)
Organisational Behaviour: Concepts, Controversies and Applications
from RM33.25 MYR
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Goodreads rating: 0.0
from RM33.25 MYR
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In stock: Well Read
Delving into this book is like having a front-row seat to the inner workings of various workplace cultures—it's a classic primer for understanding employee motivation and organizational practices. Whether you're a manager looking to inspire or an employee aiming to climb the corporate ladder, Robbins and Waters-Marsh provide both the theories and real-world applications to navigate the complexities of organizational behavior effectively.
New
Lillian Glass
|
Perigee
Trade
Talk to Win - Six Steps to a Successful Vocal Image
from RM33.25 MYR
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Goodreads rating: 3.84
from RM33.25 MYR
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In stock: Very Good
If you’re feeling like your spoken words just aren't landing or you're looking to strengthen your personal and professional interactions, 'Talk To Win' could be the game-changer you've been searching for. Dr. Glass digs into the nuances of effective communication with a focus on the impact of your voice, offering practical advice that's been honed since 1987 but still feels incredibly relevant for today's world. It's a strategy-packed read for anyone eager to leave a lasting impression every time they speak.
New
James C. Wetherbe, M. Bond Wetherbe |
Mead
Publishing
So, What's Your Point? - A Practical Guide to Learning and Applying Effective Techniques for Interpersonal Communication
from RM33.25 MYR
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Goodreads rating: 3.7
from RM33.25 MYR
- Unit price
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In stock: Very Good
If communication breakdowns have been a hurdle in your work life, this guide can be a game-changer. It's not just about what you say; it’s about understanding and navigating the subtleties of human interaction. Whether you’re looking to persuade, resolve conflict, or simply build stronger personal and professional relationships, "So, What's Your Point?" offers the tools to visibly enhance your communication prowess.
New
Daniel Priestley
|
Ecademy
Press
Become a Key Person of Influence: The 5 Step Sequence to Becoming One of the Most Highly Valued and Highly Paid People in Your Industry
from RM33.25 MYR
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Goodreads rating: 4.01
from RM33.25 MYR
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In stock: Like New
If you have aspirations of fast-tracking your career and becoming a go-to person in your field, Daniel Priestley's book might just be your roadmap. It isn't about hard work over decades; it's about strategic moves you can make now. It's an insightful read especially if you're passionate about your industry and eager to make a mark quickly. This could be the guide that changes how you approach your career and influence.
New
Susan Murphy, Patricia Heim |
Tarcher
In the Company of Women - Turning Workplace Conflict into Powerful Alliances
from RM33.25 MYR
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Goodreads rating: 3.6
from RM33.25 MYR
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In stock: Very Good
If you’ve ever felt the sting of rivalry or the fear of being undercut by colleagues, particularly fellow women, this read could be transformative. It delves into fostering positive relationships and alliances among women at work, transcending the pettiness of competition. It’s a guiding light for any woman who aims to not just survive but to thrive and lift others in the often cutthroat professional world.
New
Julia McGovern, Susan Shelly |
Adams
Media
The Happy Employee
from RM33.25 MYR
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Goodreads rating: 3.0
from RM33.25 MYR
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In stock: Very Good
"The Happy Employee" could be a game-changer for you if you're in a management role or run a business. It’s a practical guide filled with actionable steps that focus on the most valuable asset of any business – its employees. Packed with 101 tips, this book will help you create an environment where talent thrives, productivity peaks, and, in turn, your own work life is undoubtedly improved. The emphasis on real-life examples means you’ll be learning from relatable scenarios, giving you the skills to foster a more harmonious and effective workplace.
New
Daniel Shapiro, Roger Fisher |
Penguin
Books
Beyond Reason: Using Emotions as You Negotiate
from RM33.25 MYR
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Goodreads rating: 3.88
from RM33.25 MYR
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In stock: Very Good
If you've ever felt stumped during discussions or negotiations, "Beyond Reason" could illuminate a path for you. Roger Fisher and Daniel Shapiro delve into the role emotions play, not as hindrances, but as powerful tools to work through conflicts and reach beneficial outcomes. The principles in this book build on "Getting to Yes"—it’s like getting the advanced course in understanding the subtle art of negotiation with a fresh, emotionally intelligent perspective.
New
Jeffrey J. Fox
|
Hachette
Books
Secrets of Great Rainmakers: The Keys to Success and Wealth
from RM40.72 MYR
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Goodreads rating: 3.69
from RM40.72 MYR
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In stock: Like New
If you're looking to sharpen your competitive edge and truly stand out, "Secrets of Great Rainmakers" is an essential guide. The author, Jeffrey J. Fox, has a knack for distilling insights from the best in the business. You'll find a treasure trove of strategies here that are not just effective, but also bring a fresh perspective to success and wealth, making it a compelling read for budding entrepreneurs and established professionals alike.
New
Ian MacRae, Michelle Carvill |
Kogan
Page
Myths of Social Media - Dispel the Misconceptions and Master Social Media
from RM33.25 MYR
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Goodreads rating: 3.33
from RM33.25 MYR
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In stock: Like New
If you've ever felt overwhelmed by trying to navigate social media for your business, this book is a lifesaver. With Michelle Carvill and Ian MacRae debunking common misconceptions, you'll feel empowered to craft a more effective online strategy. Their research is thorough, and their advice is both accessible and actionable.
New
Callum Laing, Jeremy Harbour |
Rethink
Press
Limited
Agglomerate
from RM33.25 MYR
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Goodreads rating: 3.97
from RM33.25 MYR
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In stock: Like New
If you're a small business owner feeling overshadowed by giant corporations, "AGGLOMERATE" could be the strategic companion you need. It provides real-world insights into how smaller companies can band together for growth without losing their autonomy. The book offers a fresh perspective on collaboration and scaling, which might just be the ingredient your business has been missing.
New
Josh Clark
|
O'reilly
Media
Tapworthy: Designing Great iPhone Apps
from RM51.92 MYR
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Goodreads rating: 4.0
from RM51.92 MYR
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In stock: Like New
If you're serious about elevating your iPhone app above the crowded marketplace, "Tapworthy" is your playbook for standout design. Josh Clark doesn't just theorize; he offers a visually rich, example-laden journey that can transform your sketches into engaging, user-friendly applications. Ideal for designers eager to leave their mark, this book is equally accessible to programmers and managers looking to understand the nuances of great app design.
New
David Ogilvy
|
Prion
Books
Ltd
Ogilvy on Advertising
from RM40.72 MYR
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Goodreads rating: 4.15
from RM40.72 MYR
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In stock: Very Good
If you're intrigued by the power of a well-crafted message or the legacy that legendary campaigns leave, "Ogilvy on Advertising" could be a fascinating read. David Ogilvy's insights are as relevant today as they were in the golden age of print and TV advertising. Think of this book as a mentorship in print form, guiding you through the dos and don'ts of the ad world with a voice of experience that's rare and invaluable.
New
Richard Bayan
|
Contemporary
Books
Words That Sell
from RM14.57 MYR
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Goodreads rating: 4.03
from RM14.57 MYR
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In stock: Very Good
If you're in sales or marketing, "Words That Sell" is an asset you don't want to miss. It's not just a list of words; it's a toolkit for persuasive language that can make your pitches stand out. Imagine having just the right phrase at your fingertips to capture a client’s interest or emphasize a point. This book could be like a silent partner in your sales conversations, giving you a competitive edge with the perfect vocabulary to close deals.
New
Michael Lopp
|
Apress
Managing Humans: Biting and Humorous Tales of a Software Engineering Manager
from RM51.92 MYR
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Goodreads rating: 3.93
from RM51.92 MYR
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In stock: Very Good
If you're looking to understand the dynamics of tech teams beyond just the code, "Managing Humans" is a treasure trove. Michael Lopp uses wit and experience from his storied career to tackle the human side of tech. It’s not just a manual; it’s a collection of stories that will help you navigate the quirks and complexities of managing creative, brilliant, and often eccentric engineers.
New
Hahn, Caples |
Prentice
Hall
Tested Advertising Methods
from RM33.25 MYR
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Goodreads rating: 4.23
from RM33.25 MYR
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In stock: Very Good
Whether you're new to the ad world or a seasoned marketer, "Tested Advertising Methods" is like a masterclass in print. John Caples's work has shaped the industry for decades, and this updated version offers the same candid analysis and award-winning ideas, now aligned with the modern landscape. It's a must-read for anyone wanting to understand how to create ads that truly resonate and drive results.
New
Jeffrey M. Hiatt
|
Prosci
Research
Adkar: A Model for Change in Business, Government and Our Community
from RM36.98 MYR
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Goodreads rating: 3.84
from RM36.98 MYR
- Unit price
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In stock: Like New
If you're navigating change within an organization or spearheading a new initiative, "ADKAR: A Model for Change in Business, Government and our Community" is a guiding light. Its strength lies in transforming the complex nature of change into a simple, actionable framework. The ADKAR model cuts through the noise, giving you practical tools to understand and leverage each step of the change process, ensuring your efforts are not part of the majority that fall short. This book is a precious resource for anyone serious about managing change effectively.
New
Kevin Hogan
|
John
Wiley
&
Sons
The Science of Influence - How to Get Anyone to Say "Yes" in 8 Minutes or Less!
from RM33.25 MYR
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Goodreads rating: 3.67
from RM33.25 MYR
- Unit price
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In stock: Well Read
Ever felt like you're not heard or can't persuade folks to come around to your way of thinking? "The Science of Influence" reveals the keys to changing that - fast. If you're in sales, leadership, or simply want to be more persuasive in your personal life, Kevin Hogan will hand you the tools to make every interaction count and sway the balance in your favor. His scientifically backed insights ensure you're not just trying it out - you're playing to win.
New
Mark Levine, Michael Caplan, Stephen M. Pollan |
Wiley
Lifescripts for Managers
from RM33.25 MYR
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Goodreads rating: 3.71
from RM33.25 MYR
- Unit price
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In stock: Very Good
If you often find yourself searching for the right words during tough workplace conversations, "Lifescripts for Managers" could be your go-to guide. Those dialogue flowcharts are a game changer—they offer clear paths for you to follow during a variety of scenarios, whether it's discussing pay with your team or bringing up sensitive issues with higher-ups. It's like having a management coach in your pocket.
New
from RM33.25 MYR
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In stock: Very Good
"The Want Makers" is a thought-provoking dive into the advertising world that surrounds us. If you've ever felt curious about the invisible forces that nudge our decisions every day, Eric Clark's well-researched exploration will provide you not just with historical insights, but with a critical lens to view modern consumer culture. It's a revealing read for anyone interested in the psychological levers behind our spending habits and societal trends.
New
Geoffrey A. Moore, Paul Gillin |
Linden
Publishing
The New Influencers: A Marketer's Guide to the New Social Media
from RM40.72 MYR
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Goodreads rating: 3.77
from RM40.72 MYR
- Unit price
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In stock: Well Read
If you're looking to navigate the shifting tides of marketing in the digital age, "The New Influencers" could streamline your journey. Paul Gillin unpacks the disruptive power of social media and blogs, offering tangible strategies to engage with key online personalities effectively. Whether you run a small business or helm marketing at a large firm, this book could be the compass you need to leverage the influence economy to your brand's advantage.
New
from RM40.72 MYR
- Unit price
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In stock: Well Read
If you're diving into the world of marketing, this book is like your personal GPS. It doesn't just scratch the surface; it's a deep dive that's constantly refreshed with the latest industry standards and examples. Think of it as your all-in-one, updated marketing mentor, brilliantly explaining how every piece of the marketing mix fits together in the real world.
New
Jim Aitchison, Mark Austin |
Wiley
Is Anybody Out There?: The New Blueprint for Marketing Communications in the 21st Century
from RM51.92 MYR
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Goodreads rating: 3.25
from RM51.92 MYR
- Unit price
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In stock: Very Good
Considering the myriad of media channels and brand-building tools available today, "Is Anybody Out There?" could be the beacon you need. It dissects modern marketing communication strategies, helping you understand and manage the new marketing paradigm. Whether you're looking to enhance your local, regional, or global reach, this book arms you with insights to gain a competitive advantage in the rapidly evolving marketing landscape.
New
David Peck
|
Wiley
Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign
from RM36.98 MYR
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Goodreads rating: 3.75
from RM36.98 MYR
- Unit price
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In stock: Very Good
If you're about to take the plunge into the whirlpool of social media marketing, "Think Before You Engage" is like having a compass and a map. It dispels the fog of hastiness and guesswork with focused questions that ensure you're not embarking on a digital journey without direction. It's not just about putting your brand out there; it's about doing it smartly to maximize impact and minimize missteps. David Peck's book could be the mentor you never knew you needed, making intricacies of social media campaigns graspable and less daunting.
New
Tiiu Lukk
|
Silman-james
Press
Movie Marketing: Opening the Picture and Giving It Legs
from RM33.25 MYR
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Goodreads rating: 3.42
from RM33.25 MYR
- Unit price
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In stock: Very Good
If you're intrigued by the inner workings of film promotion or considering a dive into the industry yourself, this read is invaluable. The book pulls back the curtain on the marketing magic behind both blockbusters and indie favorites. It's a treasure trove of case studies that will arm you with knowledge from real-world campaigns and give you a nuanced understanding of what it takes to make a film shine in the marketplace.
New
Carol Kinsey Goman
|
Jossey-bass
The Silent Language of Leaders: How Body Language Can Help or Hurt How You Lead
from RM44.45 MYR
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Goodreads rating: 3.62
from RM44.45 MYR
- Unit price
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In stock: Like New
If you're eager to hone your leadership craft, "The Silent Language of Leaders" could be your game changer. Carol Kinsey Goman dives into the nuanced realm of nonverbal cues, an often-overlooked aspect of communication. By leveraging neuroscience and psychology, the book offers you tools to bolster your presence and effectiveness in any leadership role, offering a distinct edge in the ever-competitive environments of management and team building.
New
Joe W. Forehand, George Kohlrieser |
Jossey-bass
Hostage at the Table: How Leaders Can Overcome Conflict, Influence Others, and Raise Performance
from RM14.57 MYR
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Goodreads rating: 4.07
from RM14.57 MYR
- Unit price
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In stock: Well Read
If you're feeling wedged in conflicts or stagnation within your team or organization, "Hostage at the Table" could bring that paradigm shift you're after. George Kohlrieser doesn't just give textbook advice; he injects the intensity and pragmatism of real-life hostage negotiation into the corporate world. For leaders seeking innovative ways to influence and elevate their team's performance, this book could be the ace up your sleeve.
New
Jeff Korhan
|
Wiley
Built-In Social: Essential Social Marketing Practices for Every Small Business
from RM40.72 MYR
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Goodreads rating: 3.69
from RM40.72 MYR
- Unit price
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In stock: Like New
If you’re looking to reshape your business with a social first mindset, "Built in Social" might be right up your alley. This isn't about aimlessly throwing content into the void; it's a methodical approach to fostering genuine connections and leveraging them to make your business thrive. Imagine gaining the trust of your customers so deeply that they help you shape the future of your products and services—that's the kind of engagement Jeff Korhan encourages you to build.
New
Roger Dawson
|
Career
Pr
Inc
Secrets of Power Negotiating: Inside Secrets from a Master Negotiator
from RM30.87 MYR
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Goodreads rating: 4.05
from RM30.87 MYR
- Unit price
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In stock: Very Good, Well Read
Imagine stepping into any negotiation with confidence, armed with proven techniques that not only level the playing field but also give you the ability to control the game. Roger Dawson's "Secrets of Power Negotiating" isn't just about business; it's a comprehensive guide that'll equip you with the skills to negotiate your salary, a deal on a new car, or even bedtime with your kids. Let this be the ace up your sleeve, bringing you closer to your goals, one confident conversation at a time.
New
Jerry Weissman
|
Prentice
Hall
In the Line of Fire: How to Handle Tough Questions When It Counts
from RM36.98 MYR
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Goodreads rating: 3.78
from RM36.98 MYR
- Unit price
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In stock: Very Good
In the Line of Fire is recommended for individuals who want to learn how to handle tough questions, whether in presentations, interviews, or daily interactions. The author, Jerry Weissman, draws from his extensive experience in coaching executives to provide practical advice and strategies for responding confidently to challenging questions. What makes this book unique is its focus on the entire exchange between the questioner, the audience, and oneself, rather than just the answer. Readers will benefit from Weissman's examples and insights, which are applicable in various contexts and can help them avoid common pitfalls of defensive or evasive responses. Overall, this book is a must-read for anyone who wants to communicate effectively and build credibility in high-pressure situations.
New
Randall E. Stross
|
Pantheon
Bulls in the China Shop and Other Sino-American Business Encounters
from RM33.25 MYR
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Goodreads rating: 4.25
from RM33.25 MYR
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In stock: Very Good
Bulls in the China Shop would be a great read for anyone interested in business and international relations. The book offers an engaging account of cultural and political blunders made by American businesses venturing into China over the past two decades. If you are curious about the challenges posed by introducing capitalism into China's socialist society, or if you are simply interested in trade between the two nations, this book is for you.
New
Don Peppers, Martha Rogers |
Wiley
Managing Customer Relationships: A Strategic Framework
from RM36.98 MYR
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Goodreads rating: 3.61
from RM36.98 MYR
- Unit price
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In stock: Like New
If you're looking to harness the true power of customer-centric marketing and relationship management, this book can be your guide. Peppers and Rogers are pioneers in the CRM field, and their experience translates into actionable frameworks that can elevate any business's strategy. By exploring practical case studies and integrating industry leaders' thoughts, this book serves as an essential playbook for anyone aiming to create lasting competitive advantages through customer relationships.
Sold out
Paul McGee
|
Capstone
How to Succeed with People: Remarkably Easy Ways to Engage, Influence and Motivate Almost Anyone
from RM33.25 MYR
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Goodreads rating: 3.49
from RM33.25 MYR
- Unit price
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Out of stock
If you've ever felt tongue-tied or uncertain about how to handle different personalities, Paul McGee’s book could be your lifesaver. It's light-hearted yet insightful, and delivers practical advice you can implement immediately. Whether it’s your boss, a customer, or a stranger, you’ll learn the ropes of effective communication that could make real differences in your relationships and confidence.
Sold out
Debra Fine
|
Piatkus
The Fine Art of Small Talk
from RM33.25 MYR
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Goodreads rating: 3.48
from RM33.25 MYR
- Unit price
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Out of stock
If mingling makes you nervous, "The Fine Art of Small Talk" might just be your new best friend. Debra Fine equips you with the toolbelt you need to gracefully navigate social interactions. Imagine being armed with strategies to start a conversation at a moment's notice, keeping your cool during those all-too-common awkward silences, and turning your chitchats into opportunities. Whether you're eyeing a promotion or just want to make new friends at the next party, this book can help you chat your way to success.
Sold out
Roman Tschäppeler Mikael Krogerus
|
Portfolio
Penguin
The Communication Book: 44 Ideas for Better Conversations Every Day
from RM33.25 MYR
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Goodreads rating: 3.73
from RM33.25 MYR
- Unit price
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Out of stock
Ever feel like you're fumbling with words during important conversations? "The Communication Book" is your ally, packed with 44 powerful techniques to sharpen your communication prowess in every setting. It'll be like having a personal coach guiding you on how to listen better, converse with confidence, and turn even the driest meeting into a productive, engaging event. This book isn't just informative—it's an entertaining read that brings complex ideas to life, making your next conversation not just better, but perhaps even enjoyable.
Sold out
Thomas Erikson
|
Vermilion
Surrounded by Idiots: The Four Types of Human Behavior (Or, How to Understand Those Who Cannot Be Understood)
from RM33.25 MYR
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Goodreads rating: 3.48
from RM33.25 MYR
- Unit price
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Out of stock
This book could be a good read for you if you've ever felt frustrated by the communication barriers between you and others. "Surrounded by Idiots" provides a simple and groundbreaking method for assessing people's personalities based on four types. By understanding these types, you will gain insights on how to adjust your communication style, handle conflicts, and improve relationships. With its practical advice and relatable examples, this book will help you navigate the complexities of human behavior and empower you to create better connections with others.
Sold out
Jim Aitchison
|
Pearson
P
T
R
Cutting Edge Commercials - How to Create the World's Best TV Ads for Brands in the 21st Century
from RM33.25 MYR
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Goodreads rating: 3.75
from RM33.25 MYR
- Unit price
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Out of stock
If you're peeking behind the curtain of top-notch advertising, "Cutting Edge Commercials" is your front-row seat to the magic of turning brand stories into must-watch TV moments. Dive into this book, and you'll glean insights from the pros, transforming your creative hunches into captivating, effective commercials that resonate in today's market. Perfect for aspiring ad creators and brand strategists alike.
Sold out
Joseph Grenny, Kerry Patterson, David Maxfield |
Mcgraw-hill
Influencer: The New Science of Leading Change
from RM33.25 MYR
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Goodreads rating: 4.0
from RM33.25 MYR
- Unit price
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Out of stock
If you've ever felt the itch to lead, to influence, or to steer things in a better direction, "Influencer" can be your guide. It's not just theory; it's a practical playbook for anyone, in any situation, to effect meaningful and lasting change. The authors dive deep into real-world examples, distilling the essence of influence into strategies that can be applied to your personal, business, or social endeavors. It's about becoming the change-maker you aspire to be.
Sold out
Oren Klaff
|
Mcgraw-hill
Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal
from RM36.98 MYR
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Goodreads rating: 4.05
from RM36.98 MYR
- Unit price
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Out of stock
This book is for anyone looking to take their pitching skills to the next level. Oren Klaff provides a fresh and science-backed approach to delivering winning pitches in any business situation. His STRONG method will help you captivate your audience, engage their brains, and secure the deals you desire. Klaff's real-life examples and practical strategies will transform the way you present your ideas, making you more persuasive and successful. Get ready to revolutionize your pitching game with Pitch Anything.
Sold out
Ryan Holiday
|
Portfolio
Trust Me, I'm Lying: Confessions of a Media Manipulator
from RM33.25 MYR
- Unit price
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Goodreads rating: 3.86
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If you're curious about the intertwined dynamics of media and marketing, "Trust Me, I'm Lying" will be an eye-opener. Ryan Holiday doesn't just critique the system; he admits to being part of it, providing a rare insider perspective. This book could reshape your understanding of the news you consume daily, peeling back layers to reveal the often unsettling reality of information dissemination in the digital age.
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Dan Heath Chip Heath
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Random
House
Trade
Paperbacks
Made to Stick: Why Some Ideas Survive and Others Die
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Goodreads rating: 3.99
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"Made to Stick" is a treasure trove for anyone who wants to communicate more effectively. The Heath brothers dissect powerful ideas and shed light on why some thoughts are unforgettable while others fade. If you often find yourself struggling to convey your thoughts in a memorable way, this book could offer you the blueprint for crafting messages that resonate and endure. Whether you're in marketing, education, or simply looking to leave a lasting impression on your audience, their insights are as entertaining as they are practical.
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Thomas Erikson
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Vermilion
Surrounded by Idiots: The Four Types of Human Behavior (Or, How to Understand Those Who Cannot Be Understood)
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Goodreads rating: 3.48
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This book could be a good read for you if you've ever felt misunderstood or struggled to connect with certain types of people. Thomas Erikson's Surrounded by Idiots offers an insightful approach to understanding and assessing the personalities of those we interact with. With practical tips on communication, conflict resolution, and body language, this book will help you improve your relationships and influence those around you. Get ready for some eye-opening moments and a deeper understanding of human behavior.
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Dan Ariely
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Harper
Collins
Ome
The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home
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Goodreads rating: 4.03
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If the mysteries of human behavior intrigue you, then Dan Ariely’s “The Upside of Irrationality” is a worthy read. Ariely takes you through an array of engaging experiments to reveal why we act against our own best interests, sometimes with surprisingly positive outcomes. His narrative is both accessible and entertaining, equipping you with a fresh perspective on everyday decisions at work and home.
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