Trust Me, I'm Lying : Confessions of a Media Manipulator

Regular price RM43.51 MYR
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Exposing the dark arts of media manipulation.

If you're both fascinated and horrified by how the digital age has transformed the way news is made and consumed, "Trust Me, I'm Lying" is an eye-opener. Ryan Holiday reveals the mechanics behind the media curtain, taking you on an insider's journey through the murky waters of blogs and online journalism. It's a must-read if you've ever wondered about the authenticity of the stories that shape our world.

Trust Me, I'm Lying : Confessions of a Media Manipulator

Regular price RM43.51 MYR
Unit price
per
ISBN: 9781591846284
Authors: Ryan Holiday
Publisher: Portfolio
Date of Publication: 2013-07-02
Format: Paperback
Goodreads rating: 3.86
(rated by 11368 readers)

Description

You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs—as much as any one person can. IN TODAY’S CULTURE…Blogs like Gawker, BuzzFeed, and The Huffington Post drive the media agenda. Bloggers are slaves to money, technology, and deadlines. Manipulators wield these levers to shape everything you read, see, and hear— online and off. Why am I giving away these secrets? Because I’m tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I’m going to explain exactly how the media really works. What you choose to do with this information is up to you.
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Exposing the dark arts of media manipulation.

If you're both fascinated and horrified by how the digital age has transformed the way news is made and consumed, "Trust Me, I'm Lying" is an eye-opener. Ryan Holiday reveals the mechanics behind the media curtain, taking you on an insider's journey through the murky waters of blogs and online journalism. It's a must-read if you've ever wondered about the authenticity of the stories that shape our world.