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Sun Zi Bing Fa: Strategic Applications to Business and Marketing Practices

Regular price RM25.68 MYR
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Ancient war strategies reimagined for modern business.

If you're feeling like your business acumen needs a boost, this book lays out ancient military strategies in a way that's directly applicable to the business world. The tactful blend of historical wisdom with contemporary business scenarios serves as a practical guide. Whether you're a seasoned executive or an up-and-coming entrepreneur, the tactical insights could give you an edge in your strategic thinking and planning.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Sun Zi Bing Fa: Strategic Applications to Business and Marketing Practices

Regular price RM25.68 MYR
Unit price
per
ISBN: 9789813130951
Authors: Chow-Hou Wee
Publisher: Pearson
Date of Publication: 2017-01-01
Format: Paperback
Related Collections: Business, History, Philosophy
Goodreads rating: 3.0
(rated by 2 readers)

Description

Sun Zi Bingfa: Strategic Applications to Business and Marketing Practices in an expanded edition of best-seller Sun Tzu: War and Management. Authentic yet easy-to-read, this insightful book applies a corporate strategy analysis framework on the ancient Chinese military treatise. It provides real-life examples to illustrate the application of the concepts.
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Similar Reads

Ancient war strategies reimagined for modern business.

If you're feeling like your business acumen needs a boost, this book lays out ancient military strategies in a way that's directly applicable to the business world. The tactful blend of historical wisdom with contemporary business scenarios serves as a practical guide. Whether you're a seasoned executive or an up-and-coming entrepreneur, the tactical insights could give you an edge in your strategic thinking and planning.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.