Billion-Dollar Lessons

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Learn from business failures for future success.

If you've ever feared making a costly mistake in your entrepreneurial journey, "Billion-Dollar Lessons" could be a critical read for you. Authors Carroll and Mui delve deep into the stunning flameouts of numerous businesses, allowing you to arm yourself with knowledge gleaned from their costly missteps. It's a book that flips the script on success literature by highlighting the importance of failure as a learning tool.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Billion-Dollar Lessons

Regular price RM33.13 MYR
Unit price
per
ISBN: 9781591842897
Publisher: Portfolio
Date of Publication: 2009-08-25
Format: Paperback
Goodreads rating: 3.86
(rated by 733 readers)

Description

This book is your chance to learn from others’ mistakes. In the 1960s, IBM CEO Tom Watson called an executive into his office after his venture lost $10 million. The man assumed he was being fired. Watson told him, “Fired? Hell, I spent $10 million educating you. I just want to be sure you learned the right lessons.” There are thousands of books about successful companies but virtually none about the lessons to be learned from those that crash and burn. Now Paul Carroll and Chunka Mui draw on research into more than 750 flameouts to reveal the seven biggest reasons for business failure.
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Learn from business failures for future success.

If you've ever feared making a costly mistake in your entrepreneurial journey, "Billion-Dollar Lessons" could be a critical read for you. Authors Carroll and Mui delve deep into the stunning flameouts of numerous businesses, allowing you to arm yourself with knowledge gleaned from their costly missteps. It's a book that flips the script on success literature by highlighting the importance of failure as a learning tool.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.