Essays

If you're aiming to excel in the arena of business or technical writing, 'Strategies for Business and Technical Writing' is a must-read. It's like a Swiss army knife for professional writing – compact yet brimming with sharp insights. The book stands out by offering direct, seasoned advice from experts which might not only refine your writing skills but also give you that competitive edge in your workplace communications.

This book is a must-read for anyone aspiring to achieve great success in business. Jeff Bezos, the visionary behind Amazon, shares his insightful thoughts on topics ranging from customer obsession to innovation and the future of technology. Through his direct and down-to-earth style, Bezos offers valuable lessons on business strategy and execution, inspiring readers to adopt a Day 1 mindset and strive for continuous improvement. Get ready to explore the mind of one of the most important innovators of our time and uncover the principles that have driven his remarkable success.

In The Tools of Screenwriting, David Howard and Edward Mabley illuminate the essential elements of cinematic storytelling, and reveal the central principles that all good screenplays share. The authors address questions of dramatic structure, plot, dialogue, character development, setting, imagery, and other crucial topics as they apply to the special art of filmmaking.Howard and Mabley also demonstrate how, on a practical level, the tools of screenwriting work in sixteen notable films, including Citizen Cane, E.T., One Flew Over the Cuckoo's Nest, Rashomon, The Godfather, North by Northwest, Chinatown, and sex, lies, and videotape.

Interactive advertising and new media have come a long way from simple pop-up ads and banners. Among the winners in this year’s 2010 One Show Interactive Awards, you’ll find work that inspires, entertains, and continually pushes the boundary between the real and virtual realms. One Show Interactive, Volume XIII showcases the best of this past year’s winners from around the world. Featuring an all-new format, this latest edition includes more in-depth analyses of the Pencil-winning work, more descriptions, and a new look. With more than 1,200 four-color images in a lush package, One Show Interactive, Volume XIII is an important reference source for creatives, producers, and students alike. Categories covered include e-commerce, corporate image, direct marketing, self-promotion, and more.

- Recommended for readers interested in finance and economics. - This book examines the most significant financial meltdowns of the past decades and how they contributed to the world's economic climate. Michael Lewis provides insight into the patterns that lead to these catastrophic events and how they affect the global economy.