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Unmasking contemporary PR tactics in America
"Bad, or the Dumbing of America" is a witty and sharp critique of the manipulative public relations strategies employed by companies to manipulate consumer behavior. The author, Paul Fussell, often employs a satirical tone to ridicule the absurdities and irrationalities of modern-day mass marketing techniques. This book is recommended for readers who are interested in gaining a deeper understanding of the ways in which corporations attempt to control our desires and preferences. Fussell's writing style is extremely engaging and entertaining, making this book an enjoyable read for those who appreciate satire and humor.
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ISBN: 9780671792282
Estimated First-hand Retail Price: RM48.62 MYR
Authors:
Paul Fussell
Publisher: Touchstone Books
Date of Publication: 1992-01-01
Format: Paperback
Goodreads rating: 3.48
(rated by 339 readers)
Description
A satirical reference work identifies and stigmatizes various contemporary examples of public relations attempts to make unnecessary--or downright bad--products seem necessary, discussing banks, restaurants, and canned music
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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Unmasking contemporary PR tactics in America
"Bad, or the Dumbing of America" is a witty and sharp critique of the manipulative public relations strategies employed by companies to manipulate consumer behavior. The author, Paul Fussell, often employs a satirical tone to ridicule the absurdities and irrationalities of modern-day mass marketing techniques. This book is recommended for readers who are interested in gaining a deeper understanding of the ways in which corporations attempt to control our desires and preferences. Fussell's writing style is extremely engaging and entertaining, making this book an enjoyable read for those who appreciate satire and humor.
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