Economics
Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.
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Eugene F. Brigham
|
South-western
College
Pub
Fundamentals of Financial Management : Theory and Practice
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This work takes a financial statement user orientation and integrates current real-world coverage. Chapter-opening vignettes look at real companies which are then carried over into chapter concepts, and extensive use is made of real financial statements throughout.
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Ron Strauss
|
South-western
Educational
Publishing
And
Ama
Value Creation
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This book is a must-read for anyone looking to maximize their brand's financial value. With its clear and concise roadmap to brand-building, it provides rigorous metrics that can accurately measure and manage brand-building investments. Additionally, it offers a thorough guide for implementing a successful metrics-based brand management program, making it an indispensable resource for investors, senior managers, brand managers, sales forces, and employees alike. Overall, this book offers a unique insight into how brands are built and destroyed and why they should be managed as financial assets.
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Bruce C. Greenwald, Jonathan A. Knee, Ava Seave |
Portfolio
Hardcover
The Curse Of The Mogul : What's Wrong wit the World's Leading Media Companies
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The Curse of the Mogul takes a critical look at the performance of leading media companies, exposing the disparity between their glamorous façade and their poor financial results, which have left shareholders burdened. The authors' detailed analysis provides a stark contrast between CEO egotism and consistent profitability, offering a compelling explanation of why media companies' stocks underperform, regardless of the speedy revenue growth. Anyone interested in media, from casual observers to potential investors, should read this book.
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Koon Hean Cheong
|
Wspc
Seeking A Better Urban Future
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Dr Cheong Koon Hean, CEO of the Housing and Development Board (2010–Present) was the Institute of Policy Studies' 5th S R Nathan Fellow for the Study of Singapore. This book contains edited versions of the three IPS-Nathan Lectures she gave between March and April 2018, and highlights of her dialogue with the audience. Climate change, an ageing population, anti-globalisation sentiments the world over, technological disruption, and social media all pose unique problems and opportunities to cities. Dr Cheong examines how cities deal with their urban challenges to create a better life for their citizens. In particular, what are the considerations needed to plan and develop Singapore in the face of rapid change and uncertainty, given our constraints as a small city-state with an open economy? The IPS-Nathan Lectures series was launched in 2014 as part of the S R Nathan Fellowship for the Study of Singapore. The S R Nathan Fellow delivers a series of lectures during their term to advance public understanding and discussion of issues of critical national interest.
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Justin Yifu Lin, Célestin Monga |
Princeton
University
Press
Beating the Odds : Jump-Starting Developing Countries
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How poor countries can ignite economic growth without waiting for global action or the creation of ideal local conditionsContrary to conventional wisdom, countries that ignite a process of rapid economic growth almost always do so while lacking what experts say are the essential preconditions for development, such as good infrastructure and institutions. In Beating the Odds , two of the world's leading development economists begin with this paradox to explain what is wrong with mainstream development thinking―and to offer a practical blueprint for moving poor countries out of the low-income trap regardless of their circumstances.Justin Yifu Lin, the former chief economist of the World Bank, and Célestin Monga, the chief economist of the African Development Bank, propose a development strategy that encourages poor countries to leap directly into the global economy by building industrial parks and export-processing zones linked to global markets. Countries can leverage these zones to attract light manufacturing from more advanced economies, as East Asian countries did in the 1960s and China did in the 1980s. By attracting foreign investment and firms, poor countries can improve their trade logistics, increase the knowledge and skills of local entrepreneurs, gain the confidence of international buyers, and gradually make local firms competitive. This strategy is already being used with great success in Vietnam, Cambodia, Bangladesh, Mauritius, Ethiopia, Rwanda, and other countries. And the strategy need not be limited to traditional manufacturing but can also include agriculture, the service sector, and other activities.Beating the Odds shows how poor countries can ignite growth without waiting for global action or the creation of ideal local conditions.
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Philip Kotler, John A. Caslione |
Amacom
Books
Chaotics : The Business of Managing and Marketing in the Age of Turbulence
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"Chaotics" offers a fresh perspective on managing unpredictable situations that businesses can face in today's economy. With detailed metrics and measurements, the book provides practical strategies for organizations to deal with the constant threat of chaos. This book is a must-read for business leaders who want to understand how to thrive in unpredictable times and gain a competitive edge in their industry.
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Michael E. Gerber
|
Harper
Collins
The E-Myth Revisited : Why Most Small Businesses Don't Work and What to Do About It
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Small business coaching.
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Oz Shy
|
The
Mit
Press
Industrial Organization : Theory and Applications
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This upper-level undergraduate text provides an introduction to industrial organization theory along with applications and nontechnical analyses of the legal system and antitrust laws. Using the modern approach but without emphasizing the mathematical generality inherent in many of the arguments, it bridges the gap between existing nontheoretical texts written for undergraduates and highly technical texts written for graduate students. The book can also be used in masters' programs, and advanced graduate students will find it a convenient guide to modern industrial organization.The treatment is rigorous and comprehensive. A wide range of models of all widely used market structures, strategic marketing devices, compatibility and standards, advertising, R&D, as well as more traditional topics are considered in versions much simplified from the originals but that retain the basic intuition. Shy first defines the issues that industrial organization addresses and then develops the tools needed to attack the basic questions. He begins with perfect competition and then considers imperfectly competitive market structures including a wide variety of monopolies, and all forms of quantity and price competitions. The last chapter provides a helpful feature for students by showing how various theories may be related to particular industries but not to others. Topics the basics needed to understand modern industrial organization; market structure (monopoly, homogenous products, differentiated products); mergers and entry; research and development; economics of compatibility and standards; advertising; quality and durability; pricing tactics; marketing tactics; management, compensation, and information; price dispersion and search theory; and special industries.
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John P. Kotter
|
Harvard
Business
Review
Press
Accelerate : Building Strategic Agility for a Faster-Moving World
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Based on the award-winning article in Harvard Business Review , from global leadership expert John Kotter.It’s a familiar scene in organizations today: a new competitive threat or a big opportunity emerges. You quickly create a strategic initiative in response and appoint your best people to make change happen. And it does—but not fast enough. Or effectively enough. Real value gets lost and, ultimately, things drift back to the default status.Why is this scenario so frequently repeated in industries and organizations across the world? In the groundbreaking new book Accelerate (XLR8), leadership and change management expert, and best-selling author, John Kotter provides a fascinating answer—and a powerful new framework for competing and winning in a world of constant turbulence and disruption.Kotter explains how traditional organizational hierarchies evolved to meet the daily demands of running an enterprise. For most companies, the hierarchy is the singular operating system at the heart of the firm. But the reality is, this system simply is not built for an environment where change has become the norm. Kotter advocates a new system—a second, more agile, network-like structure that operates in concert with the hierarchy to create what he calls a “dual operating system”—one that allows companies to capitalize on rapid-fire strategic challenges and still make their numbers.Accelerate (XLR8) vividly illustrates the five core principles underlying the new network system, the eight Accelerators that drive it, and how leaders must create urgency in others through role modeling. And perhaps most crucial, the book reveals how the best companies focus and align their people’s energy and urgency around what Kotter calls the big opportunity .If you’re a pioneer, a leader who knows that bold change is necessary to survive and thrive in an ever-changing world, this book will help you accelerate into a better, more profitable future.
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Harvard Business Review
|
Harvard
Business
School
Pr
"Harvard Business Review" on Becoming a High Performance Manager
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The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe.With offerings ranging from the timeless classic "Management Time Who's Got the Monkey" to innovative, cutting edge ideas, this book provides busy managers with strategies for more effective time and stress management, and offers insights into what a manager's job really entails. This is a must read for any professional wanting to work more effectively and become a better manager.
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Jac Fitz-Enz
|
Jossey
-
Bass
Publishers
Human Value Management : The Value-Adding Human Resource Management Strategy for the 1990s
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Demonstrates how HR managers can play a more integral and dynamic role in their companies' growth by running human resources like a business. Shows how to shift focus from the administration of traditional personnel programs to proactive support for organizational goals.
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Philip Kotler, Hermawan Kartajaya |
Wiley
Repositioning Asia : From Bubble to Sustainable Economy
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"Repositioning Asia" could be a useful read for business professionals and policymakers interested in revitalizing Asian economies. This book offers a unique perspective by applying principles of strategic marketing management to national and regional development. The text provides a new model for Asian businesses to achieve sustainable growth and become more competitive on a global scale. If you want to gain a deeper understanding of the challenges faced by Asian economies and learn practical solutions to overcome them, then "Repositioning Asia" is the book for you.
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Gary S. Lynn, Richard R Reilly |
Harper
Business
Blockbusters: The Five Keys to Developing GREAT New Products
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Great products are the lifeblood of great companies, yet approximately 60 percent of new products fail in the marketplace, after major investments and huge risks. Why? Gary Lynn and Richard Reilly now offer advice that will radically change the way new products are developed and a plan for companies to survive -- and thrive -- in today's competitive and turbulent times. Blockbusters shares the results of a ten-year research study of more than 700 teams illustrated by the inside stories of nearly fifty of the most successful products ever launched -- true "blockbusters," familiar to consumers everywhere. These include Colgate's Total toothpaste (now the market leader after Crest dominated for thirty years!), the Iomega Zip Drive, the Handspring Visor, the PowerShot staple gun, the Polycom SoundStation conference phone, the Apple IIe computer, and many others. Lynn and Reilly reveal and explain in detail the five keys to blockbuster success that companies ignore at their the responsibilities of senior management, a compelling vision of the product, the role of prototyping, the collaboration of people under pressure, and the process of information exchange. In this book, the authors prove that without these crucial elements a blockbuster new product is virtually impossible! Blockbusters uses both winning and losing case studies to explode established myths and to chart a course for implementing the surprising strategies of history-making development teams. A must for senior managers, entrepreneurs, and team leaders alike -- and for any reader curious about how great products are created -- this heavily researched and groundbreaking book promises to become a classic in the fields of product development and organizational renewal.
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Cliff T Ragsdale
|
South
Western
Educational
Publishing
Modeling & Decision Analysis
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This book is highly recommended for managers and executives seeking to understand how to integrate analytical tools into their decision making processes. With clear explanations and examples, it offers a comprehensive guide to the most commonly used management science techniques. The use of Microsoft Office Excel 2007 makes it particularly user-friendly and practical for those seeking to implement these tools in their own work. Users are likely to appreciate the book's emphasis on real-world applications and its clear, accessible writing style.
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Gerry Johnson, Veronica Hope Hailey, Julia Balogun |
Pearson
Exploring Strategic Change
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Exploring Strategic Change approaches the topic of change management by focusing on the fundamental importance of context specific analysis. The book explores all aspects of change, from the formulation of strategy through to implementation. The first half of the book introduces a framework which can be used to develop the most appropriate implementation, whilst the latter half focuses on managing the transition. Ideally suited for upper level undergraduate and postgraduate students on HRM and Strategy modules covering the management of change.
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Richard H. Westcott
|
Ft
Pr
Corporate Transactions : Practical Ways to Increase Shareholder Value
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With the creation of shareholder value lying at the centre of corporate activity, finance directors, chief executives and chairmen are under pressure to drive shareholder value. By ensuring that the business is best structured financially, the finance director can play a role in generating shareholder value. Corporate Transactions is an indispensable guide to the many business techniques that can add shareholder value. The briefing provides accessible technical and practical guidance on how to successfully handle share buybacks, capital repayments, demergers and reconstructions. It focuses on the legal, taxation, regulatory and accounting aspects of each type of transaction, enabling you to assess their value creation potential within your company. Contents * Optimising the capital structure * Dealing with surplus capital * The share buyback * Capital repayments the technical issues * The demerger * Other forms of capital reconstruction * Joint ventures * Other transactions * Corporate acquisitions
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Jane W. Lu, Andrew Delios, Paul W. Beamish |
Pearson
Education
International Business: An Asia Pacific Perspective
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International An Asia Pacific Perspective (Second Edition) provides a unique exploration of the topic of international business. It examines decisions relevant to managers in internationalizing and multinational firms operating in the Asia Pacific. Its uniqueness stems from the cutting-edge conceptual material that underlies the decision-making frameworks in the text and in the numerous Asian company examples and illustrations. Users of this text examine such essential topics as the measurement and analysis of the cultural, political and economic dimensions of the international environment; the formation of internationalization strategies, including entry mode choice and strategic alliances; the analysis of the competitive implications of multinational firms and business groups; multinational, subsidiary and expatriate management; and the management of ethical issues.FeaturesThe material in each chapter is first strongly rooted in international business theory before it moves to the discussion of related managerial topics. The analytical issues embedded in the theory provide the foundation for exploring the managerial decision issues that are typical to the theme of the chapter.The chapters on the cultural and political dimensions draw on the latest research and analytical methods for diagnosing the influence of these environments on a multinational firm s strategy.The chapters on strategic alliances and international acquisitions outline the key decisions and analyses that can facilitate the successful implementation of these challenging modes of growth.The chapters on multinational firms and business groups illustrate the competitive pressures exerted by these firms for domestic and international companies in the Asia Pacific.The chapter on subsidiary management outlines the competitive and strategic issues that fall into the domain of a manager of a foreign subsidiary situated in an Asia Pacific country.In-text examples and text-boxes provided in depth looks at companies such as Haier, Tata Consulting Services, Mitsubishi Motors and the Formosa Plastics Group. More than 100 company illustrations drawn from companies situated in Australasia, South Asia, South East Asia and East Asia provide a realistic view of the competitive challenges encountered when operating in the Asia Pacific.International management skills can be developed and reinforced using the 15 cases included in this book. The cases help to tie together and augment the managerial issues that underlie the analytical and conceptual issues presented in the text. SECTION 1: THE INTERNATIONAL BUSINESS ENVIRONMENTSECTION 2: MANAGING INTERNATIONAL GROWTHSECTION 3: MULTINATIONAL MANAGEMENTSECTION 4: CASES
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Jayati Bhattacharya
|
Institute
Of
Southeast
Asian
Studies
Beyond the Myth : Indian Business Communities in Singapore
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This book is a macro-study of Indian business communities in Singapore through different phases of their growth since colonial times. It goes beyond the conventional labour-history approach to study Indian immigrants to Southeast Asia, both in terms of themselves and their connections with the peoples' movements. It looks at how Indian business communities negotiated with others in the environments in which they found themselves and adapted to them in novel ways. It especially brings into focus the patterns and integration of the Indian networks in the large-scale transnational flows of capital, one of the least-studied aspects of the diaspora history in this part of the world.
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Edith T. Penrose
|
Oxford
University
Press
The Theory of the Growth of the Firm
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Why do some firms perform better than others? What enables a firm to grow and take advantage of its opportunities?Currently much discussion of these questions pivots around the ideas of competencies and capabilities, and the concept of the learning organization or knowledge-creating company. The Theory of the Growth of the Firm is a rich and pioneering work that addresses these questions and laid thefoundation for this approach often referred to as the "resource based view of the firm." Edith Penrose analyzes managerial activities and decisions, organizational routines, and knowledge creation within the company and argues that they are critical to the ability of a firm to grow.
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David R. Anderson
|
South
Western
College
An Introduction to Management Science : Quantitative Approaches to Decision Making
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"An Introduction to Management Science" is a great read for business students and professionals. It provides a comprehensive overview of quantitative approaches to decision-making, with a focus on real-world applications and software usage. The book's extensive use of examples, practice problems, and software tools such as LINGO 10 and Management Scientist ensures that readers develop a strong understanding of the material and how to apply it. Overall, this book is highly recommended for anyone looking to enhance their decision-making skills and stay ahead in the modern business world.
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Gary M. Armstrong, Philip Kotler |
Prentice
Hall
Instructor's Edition : International Edition
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'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.
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This book is recommended for those interested in understanding how corporations can become more socially responsible and sustainable through their business practices. The author provides insights and examples of companies that are successfully making a positive impact by implementing ethical practices. The most unique and distinctive feature of this book is its emphasis on the importance of creating social and environmental change through business practices. Overall, readers would likely praise this book for its practical and insightful advice on how businesses can align their values with social responsibility and sustainability.
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Jae K. Shim, Joel G. Siegel, Stephen W. Hartman |
Mcgraw
Hill
Schaum's Quick Guide to Business Formulas: 201 Decision-Making Tools for Business, Finance, and Accounting Students
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This book is an essential tool for business, finance, and accounting students, as it provides a comprehensive guide to over 200 major financial and business formulas in a clear and easy-to-understand format. Each formula is explained step-by-step, with examples provided, making it perfect for students who need to quickly grasp the concepts behind the formulas. The book is also portable, so students can take it with them wherever they go to study on the go. Users would likely review this book as a useful and practical resource that helped them gain a better understanding of complex business formulas, and make informed financial decisions in their studies or careers.
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Peter F. Drucker
|
Routledge
Management
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Goodreads rating: 4.28
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This book could be a good read for entrepreneurs, executives, and public service managers who want to understand the best practices and challenges of modern-day management. The author takes an international perspective, offering insights into management problems faced in various parts of the world, and providing solutions to tackle these challenges. Drucker's deep insight and clear writing style make this an essential guide for those interested in effective management.
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Liang Neng, Harbir Singh, Michael Useem |
Publicaffairs
Fortune Makers : The Leaders Creating China's Great Global Companies
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Fortune Makers analyzes and brings to light the distinctive practices of business leaders who are the future of the Chinese economy. These leaders oversee not the old state-owned enterprises, but private companies that have had to invent their way forward out of the wreckage of an economy in tatters following the Cultural Revolution.Outside of brand names such as Alibaba and Lenovo, little is known, even by the Chinese themselves, about the people present at the creation of these innovative businesses. Fortune Makers provides sharp insights into their unique styles -- a distinctive blend of the entrepreneur, the street fighter, and practices developed by the Communist Party -- and their distinctive ways of leading and managing their organizations that are unlike anything the West is familiar with.When Peter Drucker published Concept of the Corporation in 1946, he revealed what made large American corporations tick. Similarly, when Japanese companies emerged as a global force in the 1980s, insightful analysts explained the practices that brought Japan's economy out of the ashes -- and what managers elsewhere could learn to compete with them. Now, based on unprecedented access, Fortune Makers allows business leaders in the United States and the rest of the West to understand the essential character and style of Chinese corporate life and its dominant players, whose businesses are the foundation of the domestic Chinese market and are now making their mark globally.
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Jonathan Law
|
Oxford
University
Press
A Dictionary Of Business And Management
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This is an essential guide for anyone interested in business terminology and jargon. With over 7,000 authoritative entries, it covers all topics from marketing and accounting to organizational behaviour and business strategy. The book is fully revised and updated, making it an excellent resource for both beginners and professionals in the field. Users would appreciate its concise and comprehensive explanations of business concepts.
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Jayati Bhattacharya
|
Institute
Of
Southeast
Asian
Studies
Beyond the Myth : Indian Business Communities in Singapore
from RM37.00 MYR
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Goodreads rating: 3.33
from RM37.00 MYR
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This book is a macro-study of Indian business communities in Singapore through different phases of their growth since colonial times. It goes beyond the conventional labour-history approach to study Indian immigrants to Southeast Asia, both in terms of themselves and their connections with the peoples' movements. It looks at how Indian business communities negotiated with others in the environments in which they found themselves and adapted to them in novel ways. It especially brings into focus the patterns and integration of the Indian networks in the large-scale transnational flows of capital, one of the least-studied aspects of the diaspora history in this part of the world.
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Jagdish N. Sheth, Raj Sisodia |
Free
Press
The Rule of Three : Why Only Three Major Competitors Will Survive in Any Market
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Name any industry and more likely than not you will find that the three strongest, most efficient companies control 70 to 90 percent of the market. Here are just a few
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Edwin M. Reingold, Mitsuko Shimomura, Akio Morita |
Signet
Made in Japan : Akio Morita And Sony
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This book would be a good read for you if you are fascinated by the extraordinary journey of a global entrepreneur and the rise of one of the most influential tech companies in history. Through the lens of Akio Morita, the chairman of Sony Corporation, you will gain valuable insight into the challenges and triumphs of building a multinational corporation. Morita's perspectives on the United States, Japan, and the world economy provide a unique and profound understanding of global business dynamics. Get ready to be inspired by the innovativeness and audacity that fueled the success of Sony.
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Roy C. Smith
|
St.
Martin's
Griffin
The Wealth Creators : 5 Success Styles of the Multi-Millionaires
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The Wealth Creators is a must-read for anyone who wants to learn about the success styles of multi-millionaires. Roy C. Smith, with his vast experience in investment banking and entrepreneurship, provides valuable insights into the key factors that contribute to creating wealth. The most unique and distinctive feature of this book is how it dives into the core areas of opportunity and the career turning points of key individuals who have achieved massive success. Readers will appreciate the practical advice and real-life examples that make this book an inspiration and a guide to achieving financial success.
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Eugene F. Brigham, Joel F. Houston |
South-western
College
Pub
Fundamentals Of Financial Management
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Fundamentals of Financial Management is an excellent starting point for those interested in understanding finance. The book is structured and explained in an easily accessible manner, with useful tools for both students and educators. Its strength lies in the seamless integration of online resources, such as iLrn Finance and Thomson ONE, which add value and facilitate learning. Overall, the book is a classic that continues to deliver comprehensive and practical guidance to its readers.
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Michael E. Porter
|
Free
Press
Competitive Strategy : Techniques for Analyzing Industries and Competitors
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Now nearing its 60th printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Electrifying in its simplicity -- like all great breakthroughs -- Porter's analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet his three generic strategies -- lowest cost, differentiation, and focus -- which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. In the almost two decades since publication, Porter's framework for predicting competitor behavior has transformed the way in which companies look at their rivals and has given rise to the new discipline of competitor assessment. More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalized Porter's ideas and applied them to assess industries, understand competitors,, and choose competitive positions. The ideas in the book address the underlying fundamentals of competition in a way that is independent of the specifics of the ways companies go about competing. Competitive Strategy has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. By bringing a disciplined structure to the question of how firms achieve superior profitability, Porter's rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.
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Warren Liu
|
Wiley
KFC in China: Secret Recipe for Success
from RM44.03 MYR
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Goodreads rating: 3.73
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If you're fascinated by the world of business and want to understand how a fast food chain managed to conquer the Chinese market, "KFC in China: Secret Recipe for Success" is a must-read. This book uncovers the key factors that propelled KFC to become an industry leader in just two decades. It delves into the strategies and competitive advantages that set KFC China apart and provides valuable insights into their journey to becoming a dominant force in the world's fastest-growing economy. Prepare to be inspired and amazed by their unprecedented success story.
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Richard M. Clurman
|
Simon
&
Schuster
To the End of Time : The Seduction and Conquest of a Media Empire
from RM32.13 MYR
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Goodreads rating: 3.83
from RM32.13 MYR
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A behind-the-scenes expose of the Time Warner media conglomerate explains how the merger came about, profiles the personalities involved, and provides an eye-opening look at the deals, intrigues, and machinations. 30,000 first printing. $30,000 ad/promo.
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Fred R. David, Forest R David |
Pearson
Strategic Management : A Competitive Advantage Approach, Concepts
from RM130.93 MYR
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Goodreads rating: 3.96
from RM130.93 MYR
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For undergraduate and graduate courses in strategy. In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Fifteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 29 new cases and end-of- chapter material, including added exercises and review questions. MyManagementLab for Strategic Management is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams–resulting in better performance in the course–and provides educators a dynamic set of tools for gauging individual and class progress. This program will provide a better teaching and learning experience—for you and your students. Here’s You are purchasing a standalone product; MyLab does not come packaged with this content. If you would like to purchase both the physical text and MyLab search for 013382389X/ 9780133823899. That package includes 0133444899/ 9780133444896 and 0133451836/ 9780133451832. MyLab is not a self-paced technology and should only be purchased when required by an instructor.
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Peter J.H. Baily, Barry Crocker, David Jessop |
Pearson
College
Div
Procurement, Principles & Management
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RM64.96 MYR
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Goodreads rating: 4.06
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This book would be recommended for anyone seeking a comprehensive understanding of procurement practices. It covers both established and emerging ideas, and is up-to-date with the latest developments in the field. The addition of new chapters on outsourcing, corporate social responsibility, and e-procurement systems make it particularly relevant for those interested in modern procurement practices. The case studies and research boxes throughout the chapters provide real-world examples and insights into procurement industry practices. Overall, this book is an indispensable resource for anyone involved in procurement management or studying procurement as a subject.
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Christine Harvey
|
Mcgraw-hill
Education
Starting A New Job In A Week : How To Succeed In Your New Role In Seven Simple Steps
from RM18.27 MYR
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Goodreads rating: 2.5
from RM18.27 MYR
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Learn to start your new job with positive results and start your path to success Written by Christine Harvey, a leading expert on business issues, this book quickly teaches you the insider secrets you need to achieve success in your new job. The seven straightforward chapters feature the key points of the subject, as well as questions to ensure you have taken it all in. There are also cartoons and diagrams throughout that make this book a more enjoyable and effective learning experience.Learn in a week, what the experts learn in a lifetime!
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Mitchell Lee Marks, Philip Mirvis |
John
Wiley
&
Sons
Joining Forces
from RM47.74 MYR
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Goodreads rating: 4.07
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Recommendation: Joining Forces provides crucial insights into the world of mergers and acquisitions, helping businesses plan and align both people and processes, ensuring that they create a sustainable competitive advantage. With clear and concise advice from pre-merger planning to post-merger alignment, it is an ideal read for professionals in this space who are looking to create value from their M&A transactions.
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Sikko Visscher
|
National
University
Of
Singapore
Press
The Business of Politics and Ethnicity : A History of the Singapore Chinese Chamber of Commerce and Industry
from RM17.06 MYR
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Goodreads rating: 4.4
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This book describes the Singapore Chinese Chamber of Commerce's changing relationship with the state and with businesses in the region.Some of the wealthiest and most influential businessmen in Singapore and Malaysia have served as leaders of the Chamber. Drawing on archival materials and extensive interviews, Visscher provides lively biographical sketches that highlight the circumstances and personal values that propelled these and other leading Chinese businessmen to success and to prominence.He also examines Chinese business practices, considering cultural elements as well as state and market forces, and highlights unique features of the Chinese experience in Singapore. By viewing Singapore from the perspective of a well established non-governmental organisation as it struggled, negotiated and cooperated with the state, this book offers an alternative to conventional political histories.
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James Brian Quinn, Karen A. Zien, Jordan J. Baruch |
Free
Press
Innovation Explosion - Using Intellect And Software To Revolutionize Growth Strategies
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Goodreads rating: 3.2
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Discusses management strategies designed to maximize innovation and growth
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terry-lucey
|
Thomson
Learning
Costing
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RM19.61 MYR
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Goodreads rating: 3.95
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This book provides a thorough coverage of the theory and practice of cost accountancy and other courses. The text includes end of chapter summaries, self-review questions and longer exercises.
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Leander Kahney
|
Portfolio
Hardcover
Inside Steve's Brain
from RM39.46 MYR
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Goodreads rating: 3.95
from RM39.46 MYR
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"Inside Steve's Brain" offers an insightful look into the mind of the late Steve Jobs, showcasing the very traits that lead Apple and Pixar to success. This book provides a unique perspective on his business philosophy and leadership style, making it a must-read for anyone interested in understanding how to build a culture of innovation.
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Danny Leiwy
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Mcgraw
Hill
/
Europe,
Middle
East
&
Africa
Accounting - Understanding and Practice
from RM74.14 MYR
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Goodreads rating: 3.0
from RM74.14 MYR
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The fourth edition of Understanding and Practice by Danny Leiwy and Robert Perks has been fully revised throughout and updated in accordance with the International Financial Reporting Standards. Ample practice illustrations and examples help present the subject in relation to a business world to which readers can easily relate.
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William H. Davidow
Marketing High Technology
from RM43.33 MYR
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Goodreads rating: 3.99
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Marketing is civilized warfare. And as high-tech products become increasingly standardized -- practically identical, from the customer's point of view -- it is marketing that spells life or death for new devices or entire firms. In a book that is as fascinating as it is pragmatic, William H. Davidow, a legend in Silicon Valley, where he was described as "the driving force behind the micro processor explosion," tells how to fight the marketing battle in the intensely competitive world of high-tech companies -- and win. Blunt, pithy, and knowledgeable, Davidow draws on his successful marketing experience at Intel Corporation to create a complete program for marketing victory. He drives home the basics, such as how to go head-on against the competition; how to "plan products, not devices"; how to give products a "soul"; and how to engineer promotions, market internationally, motivate salespeople, and rally distributors. Above all, he demonstrates the critical importance of servicing and supporting customers. Total customer satisfaction, Davidow makes clear, must be every high-tech marketer's ultimate goal. The only comprehensive marketing strategy book by an insider, Marketing High Technology looks behind the scenes at industry-shaking clashes involving Apple and IBM, Visicorp and Lotus, Texas Instruments and National Semiconductor. He recounts his own involvement in Crush, Intel's innovative marketing offensive against Motorola, to demonstrate, step-by-step, how it became an industry prototype for a winning high-tech campaign. Davidow clearly spells out 16 principles which increase the effectiveness of marketing programs. From examples as diverse as a Rolling Stones concert and a microprocessor chip, he defines a true "product." He analyzes and explains in new ways the strategic importance of distribution as it relates to market sector, pricing, and the pitfalls it entails. He challenges some traditional marketing theory and provides unique and important insights developed from over 20 years in the high-tech field. From an all-encompassing philosophy that great marketing is a crusade requiring total commitment, to a careful study of the cost of attacking a competitor, this book is an essential tool for survival in today's high-risk, fast- changing, and very lucrative high-tech arena.
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Gabriel Weinberg and Justin Mares
|
Penguin
Uk
Traction : How Any Startup Can Achieve Explosive Customer Growth
from RM22.03 MYR
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Goodreads rating: 4.11
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In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth'Anyone trying to break through to new customers can use this smart, ambitious book'Eric Ries, author of The Lean StartupMost startups don't fail because they can't build a product. Most startups fail because they can't get traction.Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers.Traction will teach you the nineteen channels you can use to build a customer base, and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.'Here is the inside scoop, the latest, most specific tactics from the red-hot centre of the Internet marketing universe. From someone who has done it. Twice'Seth Godin, author of Linchpin
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Ravi Ramamurti, Jitendra Singh |
Cambridge
University
Press
Emerging Multinationals in Emerging Markets
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RM68.36 MYR
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Goodreads rating: 4.33
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This book provides a comprehensive insight into the world of Emerging Market Multinationals (EMNEs) and their unique paths to global success. It explores how these firms have leveraged their home-country context to achieve competitive advantages and what impact their internationalization has had on their Western rivals. Recommended for anyone interested in understanding the changing landscape of global business and the future of EMNEs.
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Ron Adner
|
Portfolio
The Wide Lens : What Successful Innovators See That Others Miss
from RM14.16 MYR
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Goodreads rating: 4.13
from RM14.16 MYR
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How can great companies do everything right—identify real customer needs, deliver excellent innovations, beat their competitors to market—and still fail? The truth is that many companies fail because they focus too intensely on their own innovations, while neglecting the ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners—some visible, some hidden—deliver on their promises, too. Ron Adner draws on over a decade of research and field testing to reveal the hidden structure of success, from Michelin’s failed run-flat tires to Apple’s path to market dominance. The Wide Lens offers a powerful new set of frameworks and tools that will multiply your odds of innovation success.
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Jody Heymann
|
Harvard
Business
Review
Press
Profit At The Bottom Of The Ladder - Creating Value By Investing In Your Workforce
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RM14.36 MYR
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Goodreads rating: 3.6
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In this book, Heymann and Barrera present a compelling case for companies to prioritize investing in their employees, even those at the lowest rungs of the corporate ladder. They highlight the success stories and benefits of doing so, such as higher job satisfaction and employee loyalty, leading to increased productivity and profit. For users looking to improve their company's bottom line while also creating a positive work environment, this book is a must-read.
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Lai Y. Poh, Chan Siew Leong |
Marshall
Cavendish
Intl
Small Businesses in Singapore : Case Studies in Entrepreneurship & Strategic Management
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RM23.75 MYR
from RM16.62 MYR
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Goodreads rating: 0.0
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RM23.75 MYR
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Recommendation: This book offers valuable insights into how entrepreneurs in Singapore navigate the challenging business landscape, highlighting their strategies for success as well as lessons learned from their failures. It is a must-read for aspiring entrepreneurs and business owners looking to gain practical knowledge and inspiration from real-life stories.
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Rowan Gibson
|
Unkno
Rethinking The Future - Rethinking Business, Principles, Competition, Control & Complexity, Leadership, Markets And The World
from RM33.34 MYR
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Goodreads rating: 3.83
from RM33.34 MYR
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In a series of original and inspiring contributions, a celebrated group of authors that includes Stephen Covey and Peter Senge defines the new paradigm that will revolutionize business and society in the 21st century. "Rethinking the Future" examines the changing role of the leader and the powerful influence in corporate culture.
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