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The Long Tail - Why The Future Of Business Is Selling Less Of More

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  • Audie Award for Business/Educational (2007)
  • Financial Times Business Book of the Year Nominee for Shortlist (2006)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

The Long Tail - Why The Future Of Business Is Selling Less Of More

Regular price RM29.74 MYR RM17.83 MYR 40% off
Unit price
per
ISBN: 9781401302375
Authors: Chris Anderson
Publisher: Hyperion
Date of Publication: 2006-07-11
Format: Hardcover
Related Collections: Economics, Science, Business
Goodreads rating: 3.82
(rated by 29563 readers)

Description

We think Chris Anderson is onto something big with 'The Long Tail', a groundbreaking look at a well-known feature of statistical distribution and its potential to revolutionize business. 'Wired' magazine editor Anderson expands his influential 2004 article into a comprehensive exploration of this phenomenon -- which, simply stated, holds that products with low demand or sales volume can collectively comprise a market that exceeds the bestsellers. Catering to the tastes and expectations of consumers increasingly disenchanted with the same old thing, these new "niches" provide limitless opportunity for savvy companies. Fresh, insightful, and surprisingly accessible, 'The Long Tail' explains how to tap into the new economics of abundance.
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Similar Reads

  • Audie Award for Business/Educational (2007)
  • Financial Times Business Book of the Year Nominee for Shortlist (2006)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.