The Lean Startup : How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

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Startup success through validated learning and experimentation.

The Lean Startup by Eric Ries emphasizes the importance of validated learning, rapid experimentation and adapting to feedback for building successful start-ups. This book is perfect for entrepreneurs who want to create innovative products and services that are both efficient and profitable. The book's focus on learning from mistakes and continually iterating helps in building a sustainable business model.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

The Lean Startup : How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Regular price RM46.89 MYR
Unit price
per
ISBN: 9781524762407
Estimated First-hand Retail Price: RM90.79 MYR
Authors: Eric Ries
Publisher: Crown Business
Date of Publication: 2017-10-17
Format: Paperback
Related Collections: Personal Development, Business, Economics
Goodreads rating: 4.11
(rated by 323102 readers)

Description

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on "validated learning," rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it's too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
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Startup success through validated learning and experimentation.

The Lean Startup by Eric Ries emphasizes the importance of validated learning, rapid experimentation and adapting to feedback for building successful start-ups. This book is perfect for entrepreneurs who want to create innovative products and services that are both efficient and profitable. The book's focus on learning from mistakes and continually iterating helps in building a sustainable business model.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.